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08NTC: Social Media ROI: Case Study Slam: Traffic
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by Danielle Brigida NWF http://socialmediametrics.wikispaces.com/ntc2008
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08NTC: Social Media ROI: Case Study Slam: Traffic
1.
Using Social Media
to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
2.
3.
Our Traditional Audience
4.
5.
6.
7.
Endangered Cats on
Digg
8.
Endangered Cat Stats
1,584 43,703 4,834 TOTAL 48,537
9.
10.
A Success
29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
11.
When a Digg
Goes “Popular” RSS Blogs Your Site
12.
13.
14.
15.
StumbleUpon Stats Spend
Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
16.
Profile Development
17.
Challenges and Investments
Photo from Morguefile.com
18.
FreeDigitalPhotos.net When You
Can’t Afford to Buy a Page View
19.
20.