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Increase Your Event Fundraising Results by 10%

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Increase Your Event Fundraising Results by 10% with 3 Simple Strategies

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Increase Your Event Fundraising Results by 10%

  1. 1. Strategies and tactics for Improving Fundraising Results<br />Title: Increase Your Event Fundraising Results by 10% with 3 Simple Strategies<br />Learn how the Maryland Affiliate of Susan G. Komen for the Cure improved their event fundraising results.<br />
  2. 2. Multi-Channel Engagement<br />Communication Strategy<br />Integrating Incentives<br />Key Strategies<br />What to measure?<br />
  3. 3. 2009 – All about increasing overall donations<br />13% increase in donations with 9% less participants<br />14% increase in the number of participants who fundraise<br />25% increase in the average number of donations per participant<br />2010 – All about average donation amount<br />10% increase in the average donation amount<br />2011 – All about teams<br />% change in revenue from teams<br />% change in the number of teams that fundraise<br />% change in participants who are on a team<br />Goals<br />
  4. 4. Multi-Channel Engagement<br />Print<br />Email <br />Social<br />Web<br />*Blackbaud Internet Solutions<br />
  5. 5. Print<br />Direct Mail<br />Flyers<br />QR Codes<br />Scan Me!<br />
  6. 6. Print<br />Tear-Offs<br />Tear<br />Scan<br />Share!<br />
  7. 7. Web<br />Current<br />Highly Visible<br />Power of 10<br />Incentives<br />Total Constituent – Casual > Connected > Committed<br />
  8. 8. Web – Engaging Design<br />
  9. 9. Web – Interactive Features<br />Share a Story<br />
  10. 10. Web – Interactive Features<br />Personalized Video<br />
  11. 11. Web – Groups and Microsites<br />
  12. 12. Web – Matching gifts<br />
  13. 13. Email<br />Instant<br />Direct<br />Active<br />
  14. 14. Design<br />Tips<br />Engaging<br />Call to Action<br />Email<br />
  15. 15. Social Media<br />Conversation<br />Interactive<br />Instantaneous<br />11.25%<br />50%<br />
  16. 16. Communication Strategy<br />Email <br />Social Media<br />2010: Email Communications – 103<br />2011: Email Communications – 129<br />8 Weeks of Summer<br />10 Day Countdown<br />
  17. 17. Past Participants<br />Current Participants<br />Past Volunteers<br />Current Volunteers<br />Survivors<br />Donors<br />One-Time Donors<br />Lapsed Donors<br />Past Team Captains<br />Current Team Captains<br />Email – Segmentation & Relevancy<br />
  18. 18. Email – Communication Schedule<br />Schedule<br />Target<br />Encourage<br />Refine<br />Define<br />Entice<br />
  19. 19. Email - Reporting<br />50% Increase<br />
  20. 20. Email - Adjust<br />Proactive – Not Reactive <br />Goals/Challenges<br />Incentives<br />
  21. 21. Social media<br />Compliment Email/Website<br />Engage<br />Interact<br />
  22. 22. Social media<br />Facebook Friday Challenge<br />8,000 Race photos<br />Initial Email Only<br />
  23. 23. Social media - Interact<br /><ul><li>Minimum of 1 post per week
  24. 24. Maximum of 2 posts per day
  25. 25. Add photos and videos
  26. 26. Discussion Threads
  27. 27. Welcome Page
  28. 28. Respond/Acknowledge
  29. 29. Applications
  30. 30. Re-tweet</li></li></ul><li>Evaluate and Adjust<br />To get a sense of where we are going, it is helpful to look at the current trajectory. The chart below tracks registrations up to Race Day. There are 2 critical events – Kids back to School/Labor Day and T-Shirt mailing date. Point 1 below shows the number of registrations Labor Day 2009, this introduces the first growth surge. Point 2 shows the increased emphasis on Registration in advance of Labor Day, however the runway was not quite long enough as the run up to the T-Shirt mailing date – Points 3 (2009) and 4(2010). <br />
  31. 31. Evaluate and Adjust<br />
  32. 32. Evaluate and Adjust<br />
  33. 33. Evaluate and Adjust<br />
  34. 34. Evaluate and Adjust<br />
  35. 35. Additional Information<br />Contact<br />Dennis Chyba<br />Dennis.Chyba@adcieo.com<br />P: 410-864-8893<br />Brian Winters<br />Brian.Witners@adcieo.com<br />P: 410-864-8893<br />

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