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Using Social Media to  Increase Website Traffi c By: Danielle Brigida
National Wildlife Federation <ul><li>NWF Mission:   To protect wildlife for our children’s future. </li></ul>
Our Traditional Audience
<ul><li>Last year’s NTEN inspired me to invest time in: </li></ul>
Benefits of   Traffic   <ul><li>New Audience </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Leads to Everything Els...
<ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% Male </li></ul><ul><li>International </li></ul><ul><li>25 million uni...
Endangered Cats on Digg
Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
Wildlife   Promise <ul><li>PLAY! </li></ul><ul><li>Content </li></ul><ul><li>Titles </li></ul><ul><li>Photos </li></ul><ul...
’ s Response
Digg’s Reach RSS Blogs Your Site
 
StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique    visitors a month </li></ul><ul><li>56% Mal...
 
StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr   Lower Bounce Rate Photo from Morguefile.com
Profile Development
Challenges and Investment Photo from Morguefile.com
FreeDigitalPhotos.net When You’re Low...
In Summary <ul><li>Stumble and Digg are currently top  referrers for nwf.org  </li></ul><ul><li>In the past 2 months, NWF ...
Takeaways <ul><li>Learn the networks </li></ul><ul><li>Invest and Reciprocate </li></ul><ul><li>Listen to Feedback </li></...
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Using Social Media to Increase Website Traffic

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A look at the return on investment (ROI) when it comes to using Digg.com and StumbleUpon.com to increase visitors to your website.

Published in: Technology, Economy & Finance

Using Social Media to Increase Website Traffic

  1. 1. Using Social Media to Increase Website Traffi c By: Danielle Brigida
  2. 2. National Wildlife Federation <ul><li>NWF Mission: To protect wildlife for our children’s future. </li></ul>
  3. 3. Our Traditional Audience
  4. 4. <ul><li>Last year’s NTEN inspired me to invest time in: </li></ul>
  5. 5. Benefits of Traffic <ul><li>New Audience </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Leads to Everything Else </li></ul>
  6. 6. <ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% Male </li></ul><ul><li>International </li></ul><ul><li>25 million unique visitors a month </li></ul>
  7. 7. Endangered Cats on Digg
  8. 8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
  9. 9. Wildlife Promise <ul><li>PLAY! </li></ul><ul><li>Content </li></ul><ul><li>Titles </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Links </li></ul><ul><li>Actions </li></ul>
  10. 10. ’ s Response
  11. 11. Digg’s Reach RSS Blogs Your Site
  12. 13. StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique visitors a month </li></ul><ul><li>56% Male </li></ul><ul><li>Age Range: 45-54 </li></ul>
  13. 15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
  14. 16. Profile Development
  15. 17. Challenges and Investment Photo from Morguefile.com
  16. 18. FreeDigitalPhotos.net When You’re Low...
  17. 19. In Summary <ul><li>Stumble and Digg are currently top referrers for nwf.org </li></ul><ul><li>In the past 2 months, NWF sites received over 100,000 hits from these networks. </li></ul><ul><li>Pages viewed by a broader audience (95% new visits) </li></ul><ul><li>Sparked conversations and comments </li></ul><ul><li>Measurable: Pageviews </li></ul><ul><li>Immeasurable: comments, inbound links, follow up response future donations? </li></ul>
  18. 20. Takeaways <ul><li>Learn the networks </li></ul><ul><li>Invest and Reciprocate </li></ul><ul><li>Listen to Feedback </li></ul><ul><li>Consider your Niche </li></ul><ul><li>Never Get Complacent (Find what’s best for you!) </li></ul><ul><li>Social Media isn’t the answer, but it’s part of the solution </li></ul>

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