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Percentage of nonprofit organizations operating
without a strategic plan
—Concord Leadership Group,
Nonprofit Sector Leade...
“One of the things I love most about
fundraising is that it is completely
dependent on leadership.”
—Marc Pitman,
Concord ...
Percentage of funders who want help tracking to
outcomes but don't know where to start
—MicroEdge®
, now powered by Blackb...
“The commitment to using data for
program improvement and continuous
learning needs to be owned by all
members of the orga...
Percentage of grants approved across community,
corporate, independent family, and government
foundations
—MicroEdge®
, no...
“Let’s use our outcomes measurement data
to really understand how we are doing in
achieving our mission and goals.”
—Annie...
74Percentage of constituents' email addresses that
the average nonprofit is missing
—Target Analytics®
, a division of Bla...
“The value hidden deep in your nonprofit’s
data can be surfaced and used to meet
your goals.”
—Steve MacLaughlin,
Blackbaud
Number of years that philanthropy in America is behind
in terms of its outreach to diverse communities
—Blackbaud, Diversi...
“If we are going to engage communities
of color in fundraising, either as
donors or as fundraisers, we have to
understand ...
Retention rate of first-year donors
—DonorCentricsTM
, Index of Direct Marketing Fundraising
29%
CONNECTING THE DOTS
“It’s all about the post-gift experience.”
—Gail Perry,
Fired-Up Fundraising
17.4Percentage of all giving that happens in December
—Blackbaud, 2015 Charitable Giving Report
%
CONNECTING THE DOTS
“December can be the ‘cherry on top’
of a yearlong stewardship or donor
retention program.”
—Lori L. Jacobwith,
Ignited Fu...
52%
increase in online donations
during #GivingTuesday
2015 compared to 2014
—Blackbaud
#GIVINGTUESDAY
CONNECTING THE DOTS
Percentage of fundraisers who raised more than $500 and
also shared their crowdfundraising pages on social media
—everyday...
“You no longer have to be among the
largest or most established organizations
to successfully raise money through
peer-to-...
82Percentage of nonprofits that will increase their
investment in social media over the next two years
—Forrester Consulti...
“Social media relationships are like
real relationships…which is why it’s
important to create the best practice
of giving ...
—Blackbaud, Giving in an Election Year: How Political Giving Impacts Nonprofit Support
PERCENT CHANGE IN CHARITABLE GIVING...
Projected number of smartphone users by 2020
—2016 Ericsson Mobility Report
6.8B
THE NEW NORMAL
“It’s guaranteed that your nonprofit is
losing online donations if your donation
pages are not mobile compatible.”
—Heathe...
7.6Percentage of individual giving that goes to donor-advised funds
—2015 National Philanthropic Trust, Donor-Advised Fund...
“Donor-advised funds continue to grow…
Fundraisers are well-advised to stay
tuned into philanthropy’s latest hot-
button i...
For more nonprofit goodness,
check out the full eBook,
Philanthropy by the Numbers
Download it now
•
npEXPERTS 2016: Philanthropy by the Numbers
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npEXPERTS 2016: Philanthropy by the Numbers

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Discover the story behind the stats in Blackbaud's latest edition of npEXPERTS!

Published in: Data & Analytics
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npEXPERTS 2016: Philanthropy by the Numbers

  1. 1. Percentage of nonprofit organizations operating without a strategic plan —Concord Leadership Group, Nonprofit Sector Leadership Report 2016 %49 LEADING THE WAY
  2. 2. “One of the things I love most about fundraising is that it is completely dependent on leadership.” —Marc Pitman, Concord Leadership Group™
  3. 3. Percentage of funders who want help tracking to outcomes but don't know where to start —MicroEdge® , now powered by Blackbaud 85% LEADING THE WAY
  4. 4. “The commitment to using data for program improvement and continuous learning needs to be owned by all members of the organization.” —Mary Winkler, Urban Institute™
  5. 5. Percentage of grants approved across community, corporate, independent family, and government foundations —MicroEdge® , now powered by Blackbaud 36.8% LEADING THE WAY
  6. 6. “Let’s use our outcomes measurement data to really understand how we are doing in achieving our mission and goals.” —Annie Rhodes, MicroEdge®
  7. 7. 74Percentage of constituents' email addresses that the average nonprofit is missing —Target Analytics® , a division of Blackbaud % CONNECTING THE DOTS
  8. 8. “The value hidden deep in your nonprofit’s data can be surfaced and used to meet your goals.” —Steve MacLaughlin, Blackbaud
  9. 9. Number of years that philanthropy in America is behind in terms of its outreach to diverse communities —Blackbaud, Diversity in Giving Report 25 CONNECTING THE DOTS
  10. 10. “If we are going to engage communities of color in fundraising, either as donors or as fundraisers, we have to understand cultural context.” —Vu Le, Nonprofit with Balls
  11. 11. Retention rate of first-year donors —DonorCentricsTM , Index of Direct Marketing Fundraising 29% CONNECTING THE DOTS
  12. 12. “It’s all about the post-gift experience.” —Gail Perry, Fired-Up Fundraising
  13. 13. 17.4Percentage of all giving that happens in December —Blackbaud, 2015 Charitable Giving Report % CONNECTING THE DOTS
  14. 14. “December can be the ‘cherry on top’ of a yearlong stewardship or donor retention program.” —Lori L. Jacobwith, Ignited Fundraising™
  15. 15. 52% increase in online donations during #GivingTuesday 2015 compared to 2014 —Blackbaud #GIVINGTUESDAY CONNECTING THE DOTS
  16. 16. Percentage of fundraisers who raised more than $500 and also shared their crowdfundraising pages on social media —everydayhero® %74.5 THE NEW NORMAL
  17. 17. “You no longer have to be among the largest or most established organizations to successfully raise money through peer-to-peer fundraising.” —David Hessekiel, Cause Marketing Forum
  18. 18. 82Percentage of nonprofits that will increase their investment in social media over the next two years —Forrester Consulting, Digital Engagement Offers a Broad Reach and Personal Touch for Nonprofits Report % THE NEW NORMAL
  19. 19. “Social media relationships are like real relationships…which is why it’s important to create the best practice of giving to your fan base.” —Austin Graff, Honest Tea™
  20. 20. —Blackbaud, Giving in an Election Year: How Political Giving Impacts Nonprofit Support PERCENT CHANGE IN CHARITABLE GIVING 2011–2012 .9% political donors –2.1% non-political donors THE NEW NORMAL
  21. 21. Projected number of smartphone users by 2020 —2016 Ericsson Mobility Report 6.8B THE NEW NORMAL
  22. 22. “It’s guaranteed that your nonprofit is losing online donations if your donation pages are not mobile compatible.” —Heather Mansfield, Nonprofit Tech for Good
  23. 23. 7.6Percentage of individual giving that goes to donor-advised funds —2015 National Philanthropic Trust, Donor-Advised Fund Report % THE NEW NORMAL
  24. 24. “Donor-advised funds continue to grow… Fundraisers are well-advised to stay tuned into philanthropy’s latest hot- button issue.” —Rick Dunham, Dunham + Company/Giving Institute™
  25. 25. For more nonprofit goodness, check out the full eBook, Philanthropy by the Numbers Download it now •

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