08NTC: Social Media ROI: Case Study Slam: Traffic

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  • 08NTC: Social Media ROI: Case Study Slam: Traffic

    1. Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
    2. National Wildlife Federation <ul><li>NWF Mission: To protect wildlife for our children’s future. </li></ul>
    3. Our Traditional Audience
    4. <ul><li>Last year’s NTEN inspired me to invest time in: </li></ul>
    5. Benefits of Traffic <ul><li>New audience </li></ul><ul><li>Brand recognition </li></ul><ul><li>Leads to everything else </li></ul>
    6. <ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% Male </li></ul><ul><li>International </li></ul><ul><li>25 million unique visitors a month </li></ul>
    7. Endangered Cats on Digg
    8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
    9. Wildlife Promise <ul><li>PLAY! </li></ul><ul><li>Content </li></ul><ul><li>Titles </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Links </li></ul><ul><li>Actions </li></ul>
    10. A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
    11. When a Digg Goes “Popular” RSS Blogs Your Site
    12.  
    13. StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique visitors a month </li></ul><ul><li>56% Male </li></ul><ul><li>Age Range: 45-54 </li></ul>
    14.  
    15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
    16. Profile Development
    17. Challenges and Investments Photo from Morguefile.com
    18. FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View
    19. In Summary <ul><li>Stumble and Digg are currently top referrers for nwf.org </li></ul><ul><li>In the past 2 months, NWF sites received more than 100,000 page views from these networks </li></ul><ul><li>Both sites bring in 95% new visitors </li></ul>What’s next? Tracking comments, inbound links, follow up response and future donations
    20. Takeaways <ul><li>Learn the networks </li></ul><ul><li>Invest and reciprocate </li></ul><ul><li>Listen to feedback </li></ul><ul><li>Consider your niche </li></ul><ul><li>Never get complacent (Find what’s best for you!) </li></ul><ul><li>Social media isn’t the answer, but it’s part of the solution </li></ul>

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