davidallgroup.com TechRepublican.com [email_address] (202) 352-5644
 
 
The Long Tail  of Politics
 
 
Connect with  Us  -  on our terms
 
Socnets  aren’t  just for kids anymore <ul><li>68% of 55M Myspace users 25+ </li></ul><ul><ul><li>35-54 are 40% of all use...
The  Modern  Campaign Trail. <ul><li>17% of voters are using social network sites to research and make decisions on U.S. p...
21st Century  Campaign Trail Meet & Connect With voters on the
Socnet Strategy  101 <ul><li>Spreading the   message </li></ul><ul><li>& </li></ul><ul><li>Converting   friends   ->   sup...
<ul><ul><ul><li>Fill Out Your Profile Appropriate To The Audience  (and medium) </li></ul></ul></ul><ul><ul><ul><li>Increa...
 
 
<ul><ul><ul><li>Privacy is  NOT  an option. </li></ul></ul></ul>
 
davidallgroup.com TechRepublican.com [email_address] (202) 352-5644
Upcoming SlideShare
Loading in …5
×

Modern Media Strategies Presentation Socnets

2,049 views

Published on

My presentation at the conservative Modern Media Strategies Workshop on Aug. 29, 2007.

Published in: Business, News & Politics
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
2,049
On SlideShare
0
From Embeds
0
Number of Embeds
36
Actions
Shares
0
Downloads
53
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

Modern Media Strategies Presentation Socnets

  1. 1. davidallgroup.com TechRepublican.com [email_address] (202) 352-5644
  2. 4. The Long Tail of Politics
  3. 7. Connect with Us - on our terms
  4. 9. Socnets aren’t just for kids anymore <ul><li>68% of 55M Myspace users 25+ </li></ul><ul><ul><li>35-54 are 40% of all users </li></ul></ul><ul><ul><li>90% of users of voting age </li></ul></ul><ul><ul><ul><ul><li>[SOURCE: ComScore, October 2005] </li></ul></ul></ul></ul><ul><li>Over 50% of 24M facebook users 25+ </li></ul><ul><ul><li>“ The fastest growing demographic is those 25 years old and older” </li></ul></ul><ul><ul><ul><ul><li>[SOURCE: facebook] </li></ul></ul></ul></ul>
  5. 10. The Modern Campaign Trail. <ul><li>17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30. </li></ul><ul><li>Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate. </li></ul><ul><li>More likely to vote for a candidate after looking at his or her MySpace page? </li></ul><ul><li> 18-24 25-34 35-44 45-54 55+ </li></ul><ul><li>Yes 53% 71% 51% 33% 36% </li></ul><ul><li>No 47% 29% 49% 67% 64% </li></ul><ul><li>[SOURCE: Global Market Insite (GMI), August 2007; 2,130 consumers ages 14 and above] </li></ul>
  6. 11. 21st Century Campaign Trail Meet & Connect With voters on the
  7. 12. Socnet Strategy 101 <ul><li>Spreading the message </li></ul><ul><li>& </li></ul><ul><li>Converting friends -> supporters -> volunteers -> donors </li></ul>
  8. 13. <ul><ul><ul><li>Fill Out Your Profile Appropriate To The Audience (and medium) </li></ul></ul></ul><ul><ul><ul><li>Increase Your Friend Count </li></ul></ul></ul><ul><ul><ul><li>Engage Your Community To Do Something </li></ul></ul></ul><ul><ul><ul><li>Grow The Group By Recruiting Volunteers </li></ul></ul></ul><ul><ul><ul><li>Have An Effective And Sincere Digital Interaction </li></ul></ul></ul><ul><ul><ul><ul><li>Comment on people’s wall – Birthday’s are great opportunities along with new friend requests. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Respond promptly to messages you receive. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>VIDEO </li></ul></ul></ul></ul>
  9. 16. <ul><ul><ul><li>Privacy is NOT an option. </li></ul></ul></ul>
  10. 18. davidallgroup.com TechRepublican.com [email_address] (202) 352-5644

×