The document discusses the National Wildlife Federation's strategies for measuring social media engagement and its impact on achieving organizational goals. It highlights various metrics for tracking engagements, including social media tools and specific goals for interactions and wildlife sightings. The emphasis is on creating specific, measurable, attainable, relevant, and time-bound (SMART) objectives to enhance the quality of engagement.

1. Measuring Engagement with Social Media Danielle Brigida [email_address] National Wildlife Federation @NWF @starfocus

2. Reach Engagement Revenue National Wildlife Federation’s Goals are to Increase ...

3. Edelman Trust Barometer 2009

4. So Many Potential Metrics # of Friends Actions Taken Blog mentions Linkbacks Who participated in an event?

5. What tools do we use to track Return on Investment? ?

6. Social Media = Listening Mike Bailey-Gates, Flickr

7. How We Listen : Search News Search Blogs Search Social Sites

8. Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader RSS Readers Bloglines Google Reader Feedreader Detail Searches twitter.com Wordpress Del.icio.us

9. Track Your Mentions

10. What Inspires a Response ?

11. @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction Example: NWF on

12. What Does NWF Tweet? Questions New Blog Entries Random Facts Breaking News Program Info Timely Events Retweet Reply to People

13. How do we Track Tweets? Su.pr Bit.ly Tweetbeep Source Code

15. How are people engaging with the tweet?

16. Be creative in tracking campaign engagement

17. People share their wildlife sightings

18. Wildlife Watch with Twitter? Robin in Park, Maryland #NWF

20. Set Tangible Goals 50 unique Twitter Users 200 Wildlife sightings in first month At least 5 tweets a day

21. Keep Goals SMART S pecific M easurable A ttainable R esult Focused T ime Specific

22. It’s All About Quality! I do it for them.