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Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact

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Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!

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Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact

  1. 1. t<br />NetCommunity Grow <br />Integrated Technology + Strategy = Impact <br />Jenny Matheney and Karen Collins<br />
  2. 2. What creates an impactful online Experience?<br />Appealing & Engaging Web Design<br />Interactive Web Tools<br />Personalized Content<br />Effective eMarketing<br />
  3. 3. Appealing design<br />First Impressions Matter<br />
  4. 4. Visitors will decide to stay or leave your website in 4 seconds or less.<br /> It continues to shrink.<br />http://www.flickr.com/photos/jlz/<br />
  5. 5. Appealing web design<br />Design with a purpose to drive people to take immediate action.<br />
  6. 6. Serve your audience & specific Segments<br />
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  12. 12. Reflect your identity, brand, and mission<br />
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  15. 15. Provide relevant & targeted content<br />
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  19. 19. Appeal to all audiences, young and old<br />
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  23. 23. Interactive web tools<br />
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  25. 25. Step it up a notch with…<br />Dynamic Banners<br />
  26. 26. Personalized email tools<br />
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  29. 29. Surveys, blogs, & forums<br />
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  32. 32. Online giving<br />
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  36. 36. Dynamic Event Management<br />
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  39. 39. Step it up a notch with…<br />Email Badge<br />Web Badge<br />Branded Progress Meters<br />
  40. 40. Social tools<br />
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  42. 42. Step it up a notch with…<br />
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  44. 44. Targeted content matters<br />
  45. 45. Repeat giving for donors acquired through generic giving pages is <br />66.7% lower <br />than for donors who give via charity-branded giving pages. <br />.<br />
  46. 46. <ul><li>Brand your online giving pages</li></li></ul><li>60% of donors visit a non-profits website before giving.<br />
  47. 47. <ul><li>Make it easy to share
  48. 48. make it simple to give
  49. 49. Help them spread the word
  50. 50. Provide multiple giving choices </li></li></ul><li><ul><li>Focus on the relevant- for you and them</li></li></ul><li><ul><li>Make it interactive & useful</li></li></ul><li><ul><li> make it easy to update
  51. 51. make it relevant & personal
  52. 52. keep it interactive</li></li></ul><li>
  53. 53. Emarketing strategy<br />Combining effective tools with non-profit expertise<br />
  54. 54. Email is Alive and Well!<br />247 billion messages sent per day…More than 2.8 million emails are sent every second.<br />
  55. 55. Viral <br />Campaign<br />Seasonal <br />Campaign<br />Communicate<br />More<br />Effectively<br />Reach More<br />Supporters <br />End of Year <br />Appeal<br />Campaign<br />Raise More<br />Money<br />Increase<br />Participation<br />“Missing You”<br />Campaign<br />
  56. 56. Quarterly campaigns that drive results<br />Viral Campaign<br /><ul><li>Blackbaud Net Community client, RAIN, Inc. increased subscriber lists by 800%. Atlantic City Rescue Mission experienced a 100% increase in website traffic</li></ul>Seasonal Campaign<br /><ul><li>Blackbaud Net Community client, Women’s Center & Shelter of Greater Pittsburgh, boasted a 34% open rate and a 13% click-through- far above the industry average.</li></ul>“I Miss You” Campaign<br /><ul><li>Blackbaud Net Community clients average a 105% increase in their email subscriptions.</li></ul>End-of-Year Appeal <br /><ul><li>Blackbaud Net Community clients averaged a 55% increase in online giving, and the Blackbaud average gift size is double the industry’s - $144 vs. $81</li></li></ul><li>DEFINE<br />PLAN<br />PERSONALIZEOUTREACH<br />AUDIENCE SEGMENTATION<br />ANALYZEandIMPROVE<br />ANALYZE<br />TAKE ACTION<br />COMMUNICATION PLAN<br />
  57. 57. Netcommunity Grow Integrated Technology + Strategy = Impact <br />
  58. 58. Questions<br />

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