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Transparency, Engagement and 
Showcasing Impact Online 
A perspective from Greatnonprofits.org – 
the Yelp for Nonprofits
Hurricane Katrina & How We Started
A Citizen Feedback Tool for Nonprofits 
• 1.8mm Nonprofit & project profiles 
• >5,500 US City & Issue Pages 
• ~200,000 r...
Open Syndication of Content 
Content syndication partnerships across nonprofit 
information platforms to audience of 20mil...
Samples of How your reviews are syndicated…
Getting Started : Complete Profile 
Add: 
• Logos 
• Website 
• Social 
sites 
Add: 
Your 
mission 
statement 
Add 
Photos...
INVITE REVIEWS 
1 2 3 
Getting Started : Invite Reviews
Sample Outreach: Email
Sample Outreach: Your Website
Sample Outreach: Press
Sample: Social Media & Marketing
For More Ideas on Social Media. 
See Tagboard: #GreatNP14
The Importance of Third Party 
Endorsements - Seals 
Likelihood the Presence of Ratings Seal 
will Increase Giving 
Source...
Lessons Learned 
Feedback needs to be easy, fast 
and inexpensive to collect 
Feedback needs to be easy to 
understand -...
Why Reviews Matter 
92% of consumers 
trust 
recommendations 
from friends & 
family 
A one-star 
improvement on 
Yelp lea...
Social Media & 
Marketing Guide… 
Guides will be emailed; you can also 
get a free copy of the guide below: 
Click here: h...
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Showcasing Impact Online in the Nonprofit Sector

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GreatNonprofits recently gave a webinar with Guidestar helping nonprofits leverage their reviews to showcase their impact online. See several examples of how nonprofits are leveraging the GreatNonprofits platform and reviews to raise money and demonstrate their impact.

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Showcasing Impact Online in the Nonprofit Sector

  1. 1. Transparency, Engagement and Showcasing Impact Online A perspective from Greatnonprofits.org – the Yelp for Nonprofits
  2. 2. Hurricane Katrina & How We Started
  3. 3. A Citizen Feedback Tool for Nonprofits • 1.8mm Nonprofit & project profiles • >5,500 US City & Issue Pages • ~200,000 reviews • >20,000 Nonprofits
  4. 4. Open Syndication of Content Content syndication partnerships across nonprofit information platforms to audience of 20million
  5. 5. Samples of How your reviews are syndicated…
  6. 6. Getting Started : Complete Profile Add: • Logos • Website • Social sites Add: Your mission statement Add Photos Videos Add Impact statements Invite Reviews Add Badges to your site; marketing
  7. 7. INVITE REVIEWS 1 2 3 Getting Started : Invite Reviews
  8. 8. Sample Outreach: Email
  9. 9. Sample Outreach: Your Website
  10. 10. Sample Outreach: Press
  11. 11. Sample: Social Media & Marketing
  12. 12. For More Ideas on Social Media. See Tagboard: #GreatNP14
  13. 13. The Importance of Third Party Endorsements - Seals Likelihood the Presence of Ratings Seal will Increase Giving Source: Able Atruist
  14. 14. Lessons Learned Feedback needs to be easy, fast and inexpensive to collect Feedback needs to be easy to understand - for everyone Feedback needs to be dynamic, and part of continuous management improvement Feedback should not be edited Feedback should be public
  15. 15. Why Reviews Matter 92% of consumers trust recommendations from friends & family A one-star improvement on Yelp leads to a 9% increase in revenue 70% of consumers trust online reviews as much as personal recommendations Source: Nielson
  16. 16. Social Media & Marketing Guide… Guides will be emailed; you can also get a free copy of the guide below: Click here: http://slidesha.re/1dyOW4l Email: tara@greatnonprofits.org Or Visit: greatnonprofits.org Other information: Greatnonprofits.org @GreatNonprofits

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