NWF's Education department is a leader in our organization when it comes to using social media for engagement.

1. Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation

2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…

4. Edelman Trust Barometer 2009

5. Twitter Facebook Mixx MySpace Change.org Be Present

6. Social Media = Listening Mike Bailey-Gates, Flickr

7. Strategically Choose Your Involvement

9. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.

11. Getting started…

12. Get to Know a Social Network:

13. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.

14. Personal or Organizational?

15. Groups vs. Pages

16. Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.

17. Get to know a Microblogging Site:

20. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction

22. NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology

23. Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:

24. Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like). 

26. Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page

27. Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page

28. Step 6: See who liked it and connect to them. How to Discover a Page

29. StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats

30. StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate

31. Get to Know a Multimedia Sharing Site:

32. Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.

33. Social Media = Listening Mike Bailey-Gates, Flickr

34. How to Listen : Search News Search Blogs Search Social Sites

36. Pay Attention to Traffic Sources Analytics

37. Step 1: Listen Set up an alert for your topic Alerts

38. Set up an RSS Reader Reader

41. Questions? Photo by jn2race