Npbc Social Media 4

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Web 2.0 for nonprofits

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  • Npbc Social Media 4

    1. 1. Social Media Marketing and Campaigning for Nonprofits: Your Place on MySpace, YouTube, Facebook, and More Michael Hoffman , CEO, See3 Communications www.see3.net
    2. 2. Email Marketing Women in Development North The Mercifully Brief Real World Guide to… Raising Thousands (if not Tens of Thousands) of Dollars with Email By Madeline Stanionis
    3. 3. What is Social Media Marketing What does this mean for nonprofits? Case study: Amnesty Int’l USA Where do you start? How do you use these tools? Women in Development North
    4. 4. Web 2.0 = Social Web <ul><li>Social Networking </li></ul><ul><ul><li>Myspace/Facebook/LinkedIn/Orkut </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>http://blog.see3.net </li></ul></ul><ul><li>RSS </li></ul><ul><ul><li>Feedburner </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Del.icio.us/Stumble Upon </li></ul></ul><ul><li>Social News </li></ul><ul><ul><li>Digg/Reddit/Newsvine </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>Virtual Worlds </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><li>Video/Photo Sharing </li></ul><ul><ul><li>YouTube/Flickr/DoGooder.TV </li></ul></ul>Women in Development North
    5. 5. Dollars for Darfur 2 hs students + Save Darfur Coalition + MySpace/Facebook = Over $300,000 raised in 6 months Women in Development North
    6. 6. MySpace Impact Channel <ul><li>Launched March 2007 </li></ul><ul><li>Organizations & Individuals rallying behind a cause </li></ul><ul><li>Awards $10K monthly to the organization that creates the most impact </li></ul>Women in Development North
    7. 7. Causes on Facebook by Project Agape <ul><li>2.5 million users </li></ul><ul><li>over $300,000 raised for nonprofits and politicians </li></ul><ul><li>Groups </li></ul><ul><li>Nonprofits on Facebook </li></ul><ul><li>Related to your issues </li></ul>Women in Development North
    8. 8. Where do you start? How do you use these tools? <ul><li>Map the Community </li></ul>Women in Development North
    9. 9. Online Community Map
    10. 10. Women in Development North
    11. 11. Where do you start? How do you use these tools? <ul><li>Map the Community </li></ul><ul><li>Participate </li></ul><ul><li>Go deep - work the existing community </li></ul><ul><li>Focus on influencers </li></ul><ul><li>Be reactive </li></ul><ul><li>Tell your story </li></ul><ul><ul><li>Why people give </li></ul></ul><ul><li>Call to action </li></ul><ul><li>Be portable to be viral </li></ul>Women in Development North
    12. 12. And she told 2 friends and so on and so on…
    13. 13. <ul><li>RSS </li></ul><ul><li>Banners </li></ul><ul><li>Widgets </li></ul><ul><li>Video </li></ul>Be portable. Women in Development North
    14. 16. Millions served daily. Each day: 100,000,000 video views 75,000 new videos uploaded
    15. 17. <ul><li>Create a branded account, channel, and groups, and upload videos regularly </li></ul><ul><li>Use effective keywords in tags and descriptions </li></ul><ul><li>Make and respond to comments </li></ul><ul><li>Coordinate promotion to your list and via partners to reach threshold for Most Viewed </li></ul>Women in Development North
    16. 19. <ul><li>Campaign components : </li></ul><ul><li>Videos </li></ul><ul><li>Email </li></ul><ul><li>Landing page </li></ul><ul><li>Blog marketing </li></ul><ul><li>Great execution </li></ul><ul><li>Campaign Results : </li></ul><ul><li>Biggest non-December fundraising month ever </li></ul><ul><li>Biggest list-building month ever </li></ul><ul><li>White House shifted rhetoric on Guantanomo </li></ul>Women in Development North
    17. 20. TAKE AWAYS <ul><li>Google Alerts </li></ul><ul><li>Comments SEO </li></ul><ul><li>Coordinated YouTube strategy </li></ul><ul><li>AOL banner PSA </li></ul><ul><li>See3 email list </li></ul>Women in Development North
    18. 21. www.see3.net

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