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The life online: using new technology to improve sexual health | The future of public engagement | Conference | 23 Feb 2017

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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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The life online: using new technology to improve sexual health | The future of public engagement | Conference | 23 Feb 2017

  1. 1. The life online: Using new technology to improve sexual health Will Howells, head of higital, Terrence Higgins Trust
  2. 2. Alexa skill
  3. 3. Alexa skill
  4. 4. Alexa skill
  5. 5. National HIV Testing Week • Each November • Part of national HIV prevention programme • Mix of outdoor and online advertising
  6. 6. National HIV Testing Week
  7. 7. National HIV Testing Week
  8. 8. National HIV Testing Week
  9. 9. National HIV Testing Week
  10. 10. Alexa skill
  11. 11. Alexa skill • Developed in house • Building experience with new medium • Target audience • Potential to reduce stigma • Press/PR hook for NHTW
  12. 12. What could you build? • Suitable for voice interaction • Limited types of user response • Provide useful information
  13. 13. European test finder
  14. 14. European test finder
  15. 15. Reaching the target audience • Men who have sex with men (MSM) • Go where at risk groups are
  16. 16. Apps
  17. 17. Digital advertising • Not just Google or Facebook • How best to target key demographics • Negotiate with suppliers • Press/PR hook
  18. 18. Self testing
  19. 19. Self testing • Supplying tests directly • Paid for by innovation fund • Negotiated price point with supplier • Created mobile-optimised ordering website
  20. 20. Self testing
  21. 21. Self testing
  22. 22. Self testing
  23. 23. Self testing • Positive result: follow-up information and phone call • Negative result: donation ask • Successfully reached MSM – 56% of users hadn’t tested in the last year • Large amounts of useful data: – 38% conversion rate from Grindr clicks – Half of results came after first reminder text message – Follow-up user survey • Nearly 30 positive results • Another news hook
  24. 24. Next five years • Rebuild corporate website • Providing more services online • Meeting expectations of Amazon generation • Automate simplest interventions • Adding live chat to our helpline • Continue to provide in-depth 1-2-1 and group support – But more of this online too • Take the message to the audience
  25. 25. Chatbots
  26. 26. Chatbots
  27. 27. Any questions?
  28. 28. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  29. 29. 23 February 2017 London #futurecomms The future of public engagement How will charities need to respond to changes in supporters, the media and the wider world over the next five years? Sponsored by

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