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Q School: Social Media

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Jason Piasecki
Jason Piasecki
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Q-school
Social Media for Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
Funny Comic
Social Media ,[object Object]
Types of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popular Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network ,[object Object]
Social Brand ,[object Object]
Top 25 Social Networks
Are You Social? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Trend
Social Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Use
Why Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Trend
Young at Heart ,[object Object],[object Object],[object Object],[object Object]
Your Father’s Social Network ,[object Object],[object Object],[object Object],[object Object]
Facebook growth
Facebook Page vs. Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Page
Facebook Page Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page Cons ,[object Object],[object Object],[object Object]
Facebook Group Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Group Cons ,[object Object],[object Object],[object Object]
Facebook Stories: Muskegon Lumberjacks
Facebook Group: Amnesty International
Facebook Group or Page? ,[object Object],[object Object]
Twitter
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Muskegon CVB
Why Use Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Entrepreneurs Twitter Users
What to Tweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Tweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Syntax ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Stories: Pete Hoekstra
Twitter Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Stories: Muskegon
LinkedIn
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn: Dynamic Conveyor
Why Use LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Link In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media
Social Media v. Traditional Media (The Shift in How We Communicate) ,[object Object],[object Object]
Social Media v. Traditional Media (The Shift in How We Communicate) ,[object Object],[object Object]
Social Media v. Traditional Media (The Shift in How We Communicate) ,[object Object],[object Object]
Social Media v. Traditional Media (The Shift in How We Communicate) ,[object Object],[object Object]
Social Media v. Traditional Media (The Shift in How We Communicate) ,[object Object],[object Object]
Significant Time Commitment to Social Media Marketing
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Conversation
Utilizing Social Media Tools to Promote Your Business ,[object Object],[object Object],[object Object],[object Object]
Commonly used social media tools
Content is Key ,[object Object],[object Object],[object Object]
Content is Key ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video Content for Social Networking (Case Study)
Will it Blend? ,[object Object],[object Object]
Online Video Tips ,[object Object],[object Object],[object Object],[object Object]
Online Video Tips ,[object Object],[object Object]
Online Video Tips ,[object Object],[object Object]
Online Video Tips ,[object Object],[object Object]
The Future of Social Media Tools ,[object Object],[object Object],[object Object]
Who Else is Doing This? ,[object Object],[object Object]
Who Else is Doing This? ,[object Object],[object Object]
Twitter Stories: CDC
Connecting with Customers
Proactive Customer Service with Jeremy Cyr Production Director Qonverge
Comcast Has A Problem…
Comcast Customer Service Sucks.
How bad does it suck? ,[object Object],[object Object]
How bad does it suck? ,[object Object],[object Object],[object Object]
What Did Comcast Do? ,[object Object],[object Object],[object Object],[object Object]
An Amazing Result ,[object Object],[object Object],[object Object],[object Object]
Comcast Expands Their Efforts ,[object Object],[object Object],[object Object]
Examples
Examples
The Result
Customer Service is Changing ,[object Object],[object Object],[object Object]
Customer Service is the New Marketing ,[object Object],[object Object],[object Object]
Video – Lane Becker Get Satisfaction
In Summary ,[object Object],[object Object],[object Object],[object Object]
Many Traditional Rules Apply ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proactive Customer Service in Social Media—the steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proactive Customer Service in Social Media—the steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Your Brand—The Tools ,[object Object],[object Object],[object Object],[object Object]
Monitoring Your Brand—The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Your Brand—The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Your Brand—The Tools
Monitoring Your Brand—The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Your Brand—The Tools
Monitoring Your Brand—The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Your Brand—The Tools ,[object Object]
Monitoring Your Brand—The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Your Brand—The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets to Success ,[object Object],[object Object],[object Object]
Secrets to Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bringing It All Together
Personal or Professional? ,[object Object],[object Object],[object Object],[object Object]
It’s Always On ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Part of the Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media for Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object]

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Q School: Social Media

Editor's Notes

  1. Best definition of 'old media' by "they're the guys who can't separate content from distribution
  2. To recap social media can take many different forms. New tools are developed every day. All of these are considered social media tools. Share basic principles that can apply to all the mediums
  3. In February of 2009, 100 surveyed companies reported 51% of the companies had video on their home page, 79% had video on their site, and 21% didn’t use any video on their Web site. 65% of the 100 surveyed companies have placed their Web videos 1 click away from the home page. 44% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video. 58% offer a full-fledged “video center” comparable to a corporate TV channel. 51% give access to such video center directly from their home page (one click away). 77% use Flash video
  4. Create short, content-rich videos According to a TubeMogul study, most online video viewers do not watch for longer than 1 minute. Approximately 10% of your viewers cut out after 10 seconds.
  5. If your video is about losing weight quickly and you expect people to search for “quick weight loss”, name your video “Quick Weight Loss Secrets”.
  6. You can include a screenshot at the beginning and end of your video telling your viewers to visit your website. The best way is to put your website name in your “About This Video” section. Viewers will then have a live link they can click on to go to your site so it is very easy for them.
  7. Survey Audience How many of you use comcast? How many of you have had a negative experience with Comcast?
  8. Describe Illustrations
  9. Survey Audience
  10. By their own measurement