1. Arts 2.0 Social Media for Arts People A Crash Course Beth Kanter Beth’s Blog Photo by eqqman

2. Beth Kanter: Offline Photo by Steve Goodman

3. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com

5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation

6. Agenda Overview Morning – 10:00-12:30 What, Why, Strategies and Tools Afternoon – 1:30-4:00 Small Group Work Social Media 2.0 Game

7. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

8. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob

9. Ice Breaker One question you want answered today …

11. It’s okay to say no if …

13. Are there pressing organizational issues to address Are there effective or efficient ways to reach same outcomes Does your current/potential audience use social media Shiny Object Syndrome

14. Social media? Why should we care? Isn’t it just a fad? How do you explain to your ED or Board that it is important to pay attention to social media?

16. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp

17. How people are getting info to make decisions With my friends

20. Impact on Google Results

24. Does your organization’s leadership understand why social media is important? How do you introduce new technologies, techniques, or strategies into your organization? What works? What doesn’t?

25. What are the patterns of success? (Cute Dog Theory)

30. How to be a top dog with social media …

31. Assess Audience Online Social Activities

33. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?

35. Discuss/set objectives first

36. Not a monologue

37. Listening

38. Conversation

39. Even difficult ones …

40. The audience wants a voice

43. Transparency

45. Source: Alan Levine – CogDog Blog Web 1.0

46. Web 2.0

47. Staff Roles

49. Mixing Social Media with Communications and Fundraising Strategies afrochild_0

51. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

52. “ I was a Facebook junkie before I was hired!”

54. Define a box Define a Box

59. Start small, reiterate over and over

60. The best advice from Wendy Harmon, Red Cross Blogger

62. It takes time

63. Listen Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

64. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

65. Let’s walk the line …. Ready Not Ready

66. The tools

67. Listening Participating Content Creation Community Building Technorati RSS Blogs Flickr Youtube Social Networks Twitter

68. Listening

71. A homeless person isn’t someone you pass on your way into a fancy restaurant

73. http://www.flickr.com/photos/smudie / RSS Reader

74. There are two ways to consume information on the web

75. Join the Conversation: Participate http://www.flickr.com/photos/vox /

79. http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization

80. “ Pittsburgh arts organizations have begun inviting local bloggers to events who then blog the Invitation and spread it via Twitter or Facebook” – Liz Perry

82. Content Creation

83. Storytelling …. Conversational ….

84. What should artists and arts organizations blog about?

85. Arts Blogs with personality included

88. Organizational Blogs

92. Mobile Blogs

94. Blog Communities

96. But, I am too busy making art!

97. Bad idea My .org

100. It’s more than a site to print photos

101. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha

103. Social Features

106. Start with an individual profile

107. Documentation

108. Groups: Engage and educate

110. Exhibitions

116. Community Building

117. Social Networking

119. Social Networks: How It Works 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha

121. Now I know all these people!

124. Friendship Profile Content Outreach Workflow

125. Establish a routine and stick to it

127. Social Networking Platform

135. Dip in or Stay Hyper Connected

137. How Used?

142. July, 2007

143. October, 2007

144. December, 2007

145. 57 donors Twitter Rally

146. Twitter Solicitation Technique

148. Agenda Overview Morning –10-12:30 What, Why, Strategies and Tools Afternoon – 1:30 -4:00 Small Group Work Social Media 2.0 Game

149. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

150. http://internet-fundraising.wikispaces.com/

151. Photo by Preetam Rai

152. Source: littleoslo.com - Blogpoly P= People O= Outcomes S= Strategy T= Tools Measurement

153. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Audience, Adoption, Outcome, Strategy Choose Your Tools: What and why? One person to tell story from each group

154. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!