$$       Social Giving                        $$How Social Media is Changing the Rules   of Fundraising On- and Off-Line  ...
HOW DO WE GIVE?
• More Often  More Online•• Less per Donation  More Spontaneous•
Peer to Peer is Powerful
Peer to Peer is PowerfulFrom Blackbaud study, 2011: http://bit.ly/x93pei
Make YourFundraising  Social!
Social and Meaningful
What’s Changed?From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-...
What’s Changed?From Blackbaud study, 2011: http://bit.ly/x93pei
Who’s Giving?From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by...
Giving  ThroughSocial Media
Social Giving Tools &         Platforms:Applications/Exa     Platforms amplifiedmples within a       by social mediasocial...
Facebook CausesApplication
http://eternalhora.com/
Holly Ross, Executive Director  Nonprofit Technology Network:“Social media does not     raise money, people raise money.”
Take Aways• Develop your social media spaces &  network relationships before a campaign• Design campaigns with social cont...
Social giving
Social giving
Social giving
Social giving
Social giving
Social giving
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Social giving

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Social Giving webinar presented by Darim Online.

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Social giving

  1. 1. $$ Social Giving $$How Social Media is Changing the Rules of Fundraising On- and Off-Line Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 This webinar series developed with generous support from
  2. 2. HOW DO WE GIVE?
  3. 3. • More Often More Online•• Less per Donation More Spontaneous•
  4. 4. Peer to Peer is Powerful
  5. 5. Peer to Peer is PowerfulFrom Blackbaud study, 2011: http://bit.ly/x93pei
  6. 6. Make YourFundraising Social!
  7. 7. Social and Meaningful
  8. 8. What’s Changed?From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg
  9. 9. What’s Changed?From Blackbaud study, 2011: http://bit.ly/x93pei
  10. 10. Who’s Giving?From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg
  11. 11. Giving ThroughSocial Media
  12. 12. Social Giving Tools & Platforms:Applications/Exa Platforms amplifiedmples within a by social mediasocial media tool: tools:Causes RazooFirstGiving CrowdriseHelp Attack DonorsChooseEternal Hora Kickstarter
  13. 13. Facebook CausesApplication
  14. 14. http://eternalhora.com/
  15. 15. Holly Ross, Executive Director Nonprofit Technology Network:“Social media does not raise money, people raise money.”
  16. 16. Take Aways• Develop your social media spaces & network relationships before a campaign• Design campaigns with social content or elements• Leverage networks of your fans and supporters• Make it easy to find, and easy to act• Know that behavior (and tools) are changing regularly.

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