Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

الترويج الذاتي على منصات الإعلام الاجتماعي

2,488 views

Published on

الترويج الذاتي على منصات الإعلام الاجتماعي - البحرين

Published in: Social Media
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

الترويج الذاتي على منصات الإعلام الاجتماعي

  1. 1. Personal Branding ‫األحمد‬ ‫خالد‬|‫اجتماعي‬ ‫إعالم‬ ‫مدرب‬ ‫و‬ ‫مستشار‬
  2. 2. Presentation: Slideshare.net/kelahmad Email: Khaled@DigiArabs.com Facebook: Facebook.com/Shusmo Videos: Youtube.com/shusmome
  3. 3. What do I want to do in life? ‫بالحياة؟‬ ‫أعمل‬ ‫أن‬ ‫أريد‬ ‫ماذا‬
  4. 4. "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." Warren Buffet 20‫و‬ ‫الطيبة‬ ‫السمعة‬ ‫لبناء‬ ‫سنة‬5‫لهدمها‬ ‫فقط‬ ‫دقائق‬
  5. 5. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  6. 6. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  7. 7. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  8. 8. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  9. 9. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  10. 10. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  11. 11. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  12. 12. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  13. 13. Facebook Users in Arab Countries Source: Facebook
  14. 14. Facebook Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Facebook Data: Facebook
  15. 15. Twitter Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Twitter Data: ConnectAds Agency presentation
  16. 16. Instagram Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Instagram Data: Instagram
  17. 17. LinkedIn Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Instagram Data: LinkedIn
  18. 18. Photo credit: http://bit.ly/w5PtXf ‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬ ‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.
  19. 19. Photo credit: http://bit.ly/w5PtXf ‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬ ‫بالتخاطب‬‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬.
  20. 20. Photo credit: http://bit.ly/w5PtXf ‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬‫ألول‬ ‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.
  21. 21. What is Branding? ‫التوسيم؟‬ ‫هو‬ ‫ما‬
  22. 22. If you are part of the herd ‫القطيع‬ ‫من‬ ‫جزء‬ ‫كنت‬ ‫اذا‬
  23. 23. What would set you apart? ‫غيرك؟‬ ‫عن‬ ‫سيميزك‬ ‫الذي‬ ‫ما‬
  24. 24. Photo: Tony Jobs
  25. 25. ‫الذاتي‬ ‫الترويج‬:‫خالل‬ ‫من‬ ‫معين‬ ‫مجال‬ ‫في‬ ‫خبير‬ ‫لمرتبة‬ ‫الوصول‬ ‫هو‬ ‫تقديمها‬ ‫تستطيع‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬ ‫التي‬ ‫المضافة‬ ‫القيمة‬ ‫باستمرار‬ Personal Branding
  26. 26. Have you Googled your name? ‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬
  27. 27. Have you Googled your name? ‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬
  28. 28. Why do we need to build our own Brand? ‫ألنفسننا؟‬ ‫نروج‬ ‫أن‬ ‫يجب‬ ‫لماذ‬
  29. 29. Build your Online Community ‫االلكتروني‬ ‫المجتمع‬
  30. 30. What you are doing Matters How you are doing it is Important Why you are doing it is Critical
  31. 31. Make sure : The image is right The message is clear Your brand is appealing to the large audience
  32. 32. Self-realization Fulfillment by oneself of the possibilities of one's
  33. 33. Strengths ‫القوة‬
  34. 34. What are your Super Powers? ‫غيرك؟‬ ‫عن‬ ‫يميزك‬ ‫الذي‬ ‫ما‬
  35. 35. What do people Compliment you for? #‫إطراء‬
  36. 36. ‫عنك؟‬ ‫اآلخرين‬ ‫ويعرفها‬ ‫تمتلكها‬ ‫التي‬ ‫القوة‬ ‫نقطة‬ ‫هي‬ ‫ما‬ ‫ما‬‫لديك؟‬ ‫المفضلة‬ ‫المقولة‬ ‫هي‬ ‫عليها؟‬ ‫تغلبت‬ ‫وكيف‬ ‫واجهتها؟‬ ‫التي‬ ‫العقبات‬ ‫أهم‬ ‫ما‬ ‫الحياة؟‬ ‫في‬ ‫انجازاتك‬ ‫أهم‬ ‫هي‬ ‫ما‬
  37. 37. What Impression you want people to make of you? #‫إنطباع‬
  38. 38. ‫تمرين‬ ‫بكتابة‬ ‫قم‬3‫ورقة‬ ‫على‬ ‫نفسك‬ ‫عن‬ ‫تعرفها‬ ‫صفات‬ ‫عنك‬ ‫انطباعهم‬ ‫عن‬ ‫أصدقائك‬ ‫بسؤال‬ ‫قم‬ ‫ثم‬
  39. 39. Weaknesses ‫الضعف‬
  40. 40. What are your Weaknesses? #‫الضعف‬
  41. 41. ‫الضعف‬ ‫تث‬ ‫ال‬ ‫التي‬ ‫األمور‬ ‫بساطة‬ ‫بكل‬ ‫الضعف‬ ‫نقاط‬ ‫تكون‬ ‫قد‬‫ير‬ ‫عليها‬ ‫طاقتك‬ ‫تركز‬ ‫لم‬ ‫التي‬ ‫الجوانب‬ ‫أو‬ ،‫اهتمامك‬ ‫االهتمام‬ ‫قلة‬-‫والتدريب‬ ‫التعليم‬ ‫قلة‬-‫القدرات‬ ‫نقص‬- ‫مستهلكة‬ ‫القوة‬ ‫نقاط‬
  42. 42. Passion ‫الشغف‬
  43. 43. ‫الشغف‬ ‫أي‬ ‫بدون‬ ‫اليوم‬ ‫طول‬ ‫تفعله‬ ‫أن‬ ‫ممكن‬ ‫الذي‬ ‫الشيء‬ ‫ما‬ ‫تعب؟‬ ‫وتتمنى‬ ‫اعجابك‬ ‫على‬ ‫يحوذون‬ ‫الذين‬ ‫األشخاص‬ ‫هم‬ ‫من‬ ‫لقائهم؟‬ ‫قرائتها؟‬ ‫تحب‬ ‫التي‬ ‫المفضلة‬ ‫المادة‬ ‫ماهي‬
  44. 44. ‫الشغف‬ ‫بالتطو‬ ‫فعليك‬ ‫بعد‬ ‫شغفك‬ ‫تجد‬ ‫لم‬ ‫اذا‬‫ع‬
  45. 45. What are you Passionate about? #‫شغف‬
  46. 46. Social Media Training is my Passion #‫شغف‬
  47. 47. Purpose ‫الهدف‬
  48. 48. ‫الهدف‬ ‫الحياة؟‬ ‫في‬ ‫هدفك‬ ‫هو‬ ‫ما‬
  49. 49. Values ‫القيم‬
  50. 50. ‫القيم‬ ‫ما‬‫قيمك؟‬ ‫هي‬
  51. 51. What are your Values? 418 Values here: http://bit.ly/VaLueS
  52. 52. What are your Values? 418 Values here: http://bit.ly/VaLueS
  53. 53. ‫القيم‬
  54. 54. Your brand is not created – it’s Cultivated ‫طويلة‬ ‫وعناية‬ ‫لزراعة‬ ‫تحتاج‬ ‫الثمار‬
  55. 55. LOGO ‫بك‬ ‫الخاص‬ ‫الشعار‬ ‫تصميم‬
  56. 56. Business Card ‫بك‬ ‫التعرفة‬ ‫بطاقة‬
  57. 57. Username ‫الحساب‬ ‫اسم‬
  58. 58. Link ‫الحساب‬ ‫رابط‬
  59. 59. Website ‫الموقع‬
  60. 60. Mantra ‫المقولة‬
  61. 61. The more you can humanize your brand, the deeper connection you will establish with your community
  62. 62. Zappos Communication Policy: Be Real & use your best judgement
  63. 63. Elevator Pitch ‫أنا؟‬ ‫من‬-‫المضافة؟‬ ‫القيمة‬ ‫ما‬-‫أفيدك؟‬ ‫ممكن‬ ‫كيف‬
  64. 64. Deliver Value ‫المهمة‬ ‫الفعاليات‬ ‫أحداث‬ ‫وثق‬–‫الخطاب‬ ‫نقاط‬ ‫أهم‬ ‫وأنشر‬ ‫وثق‬
  65. 65. Exclusive Content Education – Entertainment – Inspiration – Exclusive – Information – Reciprocation ‫تعليم‬–‫ترفيه‬–‫إلهام‬–‫حصري‬–‫معلومات‬-‫تبادل‬
  66. 66. Art of Storytelling ‫الصوت‬–‫الجسد‬ ‫لغة‬–‫التصور‬-‫األحاسيس‬
  67. 67. How can you Serve Humanity?
  68. 68. You could be an Innovator Hasan Minawi
  69. 69. You could be the CEO of Arab Amazon Alaa Al Sallal
  70. 70. You could be a Tech teacher Hanan Khader
  71. 71. You could be the next Fadi Ghandour!
  72. 72. Your Title: Be Authentic ‫الوظيفي‬ ‫المسمى‬(‫تبالغ‬ ‫ال‬)
  73. 73. Your Bio: Personal + Professional + Interests ‫الذاتية‬ ‫السيرة‬
  74. 74. Publish a Book Now you are an Author
  75. 75. Help Others Your Brand will gain Leverage
  76. 76. Engage ‫تفاعل‬- Thank people for Retweeting & Sharing your content Retweet, Reply & Comment on people's posts
  77. 77. Post about your Personal Life something that actually reveals a dimension of your life, or character, or belief system. ‫ومبادئك‬ ‫قيمك‬ ‫عن‬ ‫معبر‬ ‫فأجعله‬ ‫شخصي‬ ‫بمحتوى‬ ‫تشارك‬ ‫أن‬ ‫أردت‬ ‫اذا‬
  78. 78. Produce Good content ‫مفيد‬ ‫بمحتوى‬ ‫شارك‬
  79. 79. Be a Thought Leader ‫فكر‬ ‫قائد‬
  80. 80. Content Banks ‫المحتوى‬ ‫بنك‬ ‫األدوات‬
  81. 81. Content Banks ‫المحتوى‬ ‫بنك‬ ‫األدوات‬
  82. 82. Content Banks ‫المحتوى‬ ‫بنك‬ ‫األدوات‬
  83. 83. Content Banks ‫المحتوى‬ ‫بنك‬ ‫األدوات‬
  84. 84. Design Tools ‫المحتوى‬ ‫تصميم‬ ‫األدوات‬
  85. 85. Design Tools ‫المحتوى‬ ‫تصميم‬ ‫األدوات‬
  86. 86. Design Tools ‫المحتوى‬ ‫تصميم‬ ‫األدوات‬
  87. 87. Reputation Management Listen ‫السمعة‬ ‫على‬ ‫للحفاظ‬ ‫الرصد‬ ‫األدوات‬
  88. 88. Reputation Management Listen ‫السمعة‬ ‫على‬ ‫للحفاظ‬ ‫الرصد‬ ‫األدوات‬
  89. 89.  The #Hashtag was introduced by Chris Messina back in August 23rd 2007
  90. 90.  The #Hashtag: 1- Viewable by anyone with interest in your hashtag even those outside your network. 2- Expands your reach to anyone interested in that hashtag Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  91. 91.  Keep Hashtags on Twitter up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  92. 92.  Keep Hashtags on Facebook up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  93. 93.  Keep Hashtags on Instagram up to 11 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  94. 94. So, What type of hashtags you can use on Instagram?
  95. 95.  Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education
  96. 96.  Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman
  97. 97.  Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram
  98. 98.  Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401
  99. 99. Thank You Khaled ElAhmad www.KhaledElAhmad.com

×