Social Design SlideShare Fowa07

Rashmi Sinha
Rashmi SinhaCEO at SlideShare
Make your app   social: 10 lessons   from SlideShare Rashmi Sinha www.slideshare.net
Presentations are hard to share  ,[object Object],[object Object]
 
on slideshare...   ,[object Object],[object Object],[object Object],[object Object]
What people share... Cartoons Sermons Mother’s day cards Love Songs Talk slides Images of women Paintings Standalone lectures Activism Lesson plans Movie reviews Humor
SlideShare as an  object-based social network
Social networks as a graph ,[object Object],[object Object],[object Object],[object Object],1) I am linked to -> -> to you  --->You are linked to her -> -> to her…
Object based social networks  (conversations over objects, e.g., Flickr, YouTube, SlideShare) 1) I share my pics ->   -> with you --->   -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]
10  lessons about social design
Forget the ipod!
Give up control This is messy!
Plant seeds, let people connect
emergent social architecture
1. Make system   personally useful ,[object Object],[object Object],[object Object]
online editing   is going to take a   generation ,[object Object],[object Object]
2. Embed it in the  social context ,[object Object],[object Object],[object Object],[object Object],[object Object]
what kind of   social  do  you   want to be? ,[object Object],[object Object],[object Object]
3.  Privacy   is  social ,[object Object]
Indexed by Google (everyone/everywhere) Only me My friends My groups Public Private Only in place
Porous boundary  between public & private ,[object Object],Privacy settings on Flickr
4.  levels of   participation ,[object Object],[object Object],[object Object],Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
5. Enable   social   navigation ,[object Object],[object Object],[object Object]
Popularity on   SlideShare Keep it on your desktop Download Remember stuff, tell someone you like their stuff Favorite & tag Share with your friends Email Share on your blog Embed Watch it View Interact with others Comment Goal Metric
diff strokes  for  diff folks ,[object Object],[object Object]
Wisdom of crowds ,[object Object],[object Object],[object Object],[object Object]
6. Get into a  conversation  with  users  ,[object Object],[object Object],[object Object]
7. The  beta  as the  market probe  ,[object Object],[object Object]
social sites as  complex systems
7.  Launch   first ,   refine   later ,[object Object],[object Object],[object Object]
8. Be agile ,[object Object],[object Object],[object Object]
[object Object],Personal emails Blog posts Shadow App Web analytics Phone conversations User forum Slideshows about SlideShare Metrics Satisfaction
10. Most of all,  allow for play
Finally  ,[object Object],[object Object],[object Object],[object Object]
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Social Design SlideShare Fowa07