How social media platforms can enhance your work as a researcher, and some of the potential issues around using these tools. Adapted from 'The Researcher Online: Building an Online Identity" by Dr Helen Webster, University of Cambridge
How should I use social media?• technoFEAR! or technoJOY!• private or public?• original content or mash-up and curate?• single identity or many identities?• low activity or high activity?• one platform or many platforms?• content created speciﬁcally or ‘collateraldamage’?• academia or beyond?
Principles of successful online engagement• Don’t just broadcast- interact• Offer something of value• Address a deﬁned audience (but be aware thatanyone may be seeing you if on the open web)• Update ‘regularly’ but don’t overload• Offer something of yourself e.g. a photo,identiﬁable name, an appropriate personal tone• Link it to yourself in Real Life• Avoid the echo chamber• Be professional, not perfectionist - be timely
Writing a Profile• What aspect(s) of your work or self do youwant to promote?• Who is/are your audience(s)?• What purpose do you want to achieve, usingthis proﬁle? What value is there for youraudience?• What kind of information do you want toexchange?