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6 Questions to Lead You to a Social Media Strategy
Mark Schaefer outlines six critical questions to help businesses develop an effective social media strategy, emphasizing the importance of understanding their unique value proposition, company culture, and audience engagement. The document stresses the need for rich content and realistic success metrics while reminding companies to position themselves as conversational brands. By answering these questions, companies can shape a successful social media presence.
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6 Questions to Lead You to a Social Media Strategy
- 1. Questions to drive yoursocial media strategy @markwschaefer 6businessesgrow.com
- 2. Hi. I’m Mark. Anauthor. Blogger. Marketing consultant. College educator.
- 3. Undoubtedly, most companies should havea social media presence today.
- 4. So, let’s assumeyou’re part of the 95% of companies out there.
- 5. You want todo it. !
- 6. You want todo it. You need to do it.
- 7. You want todo it. You need to do it. You don’t know where to start.
- 8. I’m going toshare with you six questions that will help drive your social media strategy.
- 9.
- 10. but if youcan answer them, your social media plan will become self-evident.
- 11.
- 12.
- 13. Can you answer thisquestion? “Only we…”
- 14. This is themost difficult task in business.
- 15. It forces youto figure out
- 16. ! why you’re distinctive ! ! Itforces you to figure out
- 17. ! why you’re distinctive whycustomers love you ! It forces you to figure out
- 18. ! why you’re distinctive whycustomers love you and how you fit into the marketplace. It forces you to figure out
- 19. So why doyour customers keep coming back?
- 20.
- 21.
- 22. or they have noother choice?
- 23. If you knowyour “Only we”, you’re ready to move on to Question #2.
- 24. Can our culture nurture& sustain a social media transformation?
- 25. Budget, content &vision will not determine your success
- 26. Budget, content &vision will not determine your success if you don’t have a company culture to sustain & nurture this change.
- 27. Is your company preparedto publish?
- 28. Take the heatof negative comments?
- 29.
- 30.
- 31. Are we a conversationalbrand? …or could we be?
- 32. Here is thebusiness case for Facebook. Just one sentence. !
- 33. Here is thebusiness case for Facebook. Just one sentence. ! “Come waste time with me.”
- 35. This is whatpeople come to Facebook for.
- 36.
- 37. So why wouldthey pay attention to you? !
- 38. So why wouldthey pay attention to you? ! If you’re not already a conversational brand, does it make sense to become one?
- 39. It worked forthis guy.
- 40. It worked forthis guy. (300Million YouTube views and counting…)
- 41. Can it workfor your company?
- 42. Can it workfor your company? You’ll have to weigh the risk and the investment before you jump in Blend-Tec style.
- 43.
- 44. Where are our customers andcompetitors?
- 45. This seems likesuch a basic question but it is often overlooked.
- 46. This seems likesuch a basic question but it is often overlooked. Doing just a little market research can be very revealing.
- 47.
- 48. then ask yourself thisquestion.
- 49.
- 50. What is oursource of rich content?
- 51. You have todo more than tweet now and then and update your company’s LinkedIn page.
- 52.
- 53. You need asource of rich content to fuel your social media presence.
- 54. You need asource of rich content to fuel your social media presence. Something that provides real value to your customers.
- 55.
- 56.
- 57.
- 58.
- 59. Whatever you choose,make it !
- 60. Whatever you choose,make it ! in-depth
- 61. Whatever you choose,make it ! in-depth searchable
- 62. Whatever you choose,make it ! in-depth searchable quotable
- 63. Whatever you choose,make it ! in-depth searchable quotable and evergreen.
- 64.
- 65. Many companies failto see results from their social media activity.
- 66.
- 67. But here’s thething.
- 68. Engagement is not astrategy.
- 69. No matter howmuch the “gurus” squawk about it.
- 70. Instead, set expectationsand metrics ahead of time.
- 71. Instead, set expectationsand metrics ahead of time. Then ask yourself this…
- 72.
- 73.
- 74.
- 75. Okay, now takea deep breath.
- 76.
- 77. Questions to drive yoursocial media strategy 6
- 78. ! 1. Can youanswer the question “Only we…”? 2. Can our culture nurture & sustain a social media transformation? 3. Are we are a conversational brand? Or could we be? 4. Where are our customers and competitors? 5. What is our source of rich content? 6. What does success look like? 6 Questions
- 79. That’s a lotto think about. ! !
- 80. That’s a lotto think about. ! ! But here’s the good news…
- 81. Asking these 6questions will put you on the path to social media success.
- 82. Need more social mediaadvice?
- 83. Are you readyfor even more amazing ideas to set your strategic direction? You can find them in my book, Social Media Explained. Buy the book! Buy it here on Amazon.
- 84. Content by @markwschaeferDesign by @sarahsmason businessesgrow.com/blog uncommonlysocial.com/ services/presentation-design credits: Icons — the noun project * PHOTOS — HARLEY LIFE BY GRETA CERESINI * LAST GAS STATION BY DINSTEREO * SOUPCAN BY RYAN MCGUIRE * MEGAPHONE BY VALERIO DONGHI * CAKI (ROCKSTAR) BY HANIAMIR * GALAXY BY WRITE_ADAM * ROTARY PHONE BY NOWHERE 77 * SHUTTLE LAUNCH BY STUCKINCUSTOMS * seagulls by mythoto Click a link and Say Hello online!