Take Me To The Social Web: Australia Workshop: Afternoon

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  • http://www.flickr.com/photos/hangdog/9299987/
  • Take Me To The Social Web: Australia Workshop: Afternoon

    1. Workshop for Nonprofits, Brisbane Australia Beth Kanter, Beth’s Blog Take me to the Social Web
    2. Agenda for Afternoon Just Three Words Mixing Social Media with Fundraising: Four or Five Tools Fundraising 2.0 Game
    3. Just Three Words
    4. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    5. Tell Your Story in Text
    6. Blog the Impact of your program!
    7. Publicly advocate a point of view
    8.  
    9.  
    10. <ul><li>Write personal blog about your practice </li></ul><ul><li>Internal org blog behind the firewall </li></ul><ul><li>Org public blog – group authors </li></ul><ul><li>Blogs by patients or clients as support service </li></ul>In order of amount of time/investment/complexity
    11. It’s more than a site to print photos
    12. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
    13.  
    14. Social Features
    15.  
    16.  
    17. Is Flickr just about cute dog photos?
    18. Start with an individual profile
    19. Documentation
    20. Groups: Engage and educate
    21.  
    22.  
    23.  
    24. Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution
    25. What type of content? http://www.flickr.com/photos/ezalis/
    26.  
    27.  
    28. The Art of (online) Social Networking
    29.  
    30. Social Networks: How It Works 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
    31.  
    32. Now I know all these people!
    33. Social Networking Platform
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    38. Where’s our target audience? -Ask them (surveys) -Field research -Analyze demographics of site <ul><li>What social networking site has my audience? </li></ul><ul><li>How do they use technologies? </li></ul><ul><li>What are they talking about? </li></ul><ul><li>Who are they? </li></ul><ul><li>What do they want? </li></ul>
    39.  
    40. Friendship Profile Content Outreach Workflow
    41. Establish a routine and stick to it
    42.  
    43. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group

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