Unlocking Community Conversation


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Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.

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  • We’ve come to care about these HONY, even though they are strangers to us. We comment on them, and their stories are compelling because we want to know them: they are part of our community (geo NYC) and our community (virtually).
  • KEY POINT: Changing conceit of the word “community” from a place you live on the ground, to a group of folks with shared interests, activities, values, etc. Traditionally, community was the place you lived. Geraldine Blake, chief executive of Community Links, defines her community as "a group of people that I share values, activities, hopes and dreams with". "They are traditionally defined as a place, but they can be a community of interest," she adds. An alternative meaning is of a collection of people with something in common. "People are networked into different groups," she says. "If you sit and map an individual and compare five or six individuals you would find that each one has lots of different connections. http://www.theguardian.com/voluntary-sector-network/2013/may/03/community-spurs-fans
  • http://en.wikipedia.org/wiki/Who_Moved_My_Cheese%3F
    Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, published on September 8, 1998
    Stop trying to find the old community. New community is not in a place, but in the connection.

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  • Generosity Week is an annual project of The Mussar Institute (TMI) intended to foster personal spiritual development through guided practice of generosity. The purpose of this group is to have a place where those who are really interested in trying Generosity Week are supported by others.
  • Generosity Week is an annual project of The Mussar Institute (TMI) intended to foster personal spiritual development through guided practice of generosity. The purpose of this group is to have a place where those who are really interested in trying Generosity Week are supported by others.
  • Unlocking Community Conversation

    1. 1. Unlocking Community Conversation Cantors Assembly 2014
    2. 2. Connections that change our lives The changing definition of community The “Power of Personal” Unlocking the community conversation
    3. 3. wdydwyd?* *why do you do what you do? (Tweet your answer using #cantorsconvention) @askdebra
    4. 4. http://www.flickr.com/photos/40351092@N00 /3844938856
    5. 5. The Science of Connecting http://www.nytimes.com/2014/04/26/opinion/sunday/hello-stranger.html?
    6. 6. http://www.touchingstrangers.org/
    7. 7. The Changing Definition of Community
    8. 8. *From Who Moved My Cheese? http://en.wikipedia.org/wiki/Who_Moved_My_Cheese%3F
    9. 9. It’s a Pivot Well-placed time spent, not 24/6 Let go of control…but still retain control No one is a stranger, everyone is a potential community member The technical piece is the easy part
    10. 10. Community = Connecting
    11. 11. Data: Power of Personal
    12. 12. What makes Temple Israel a kehila? (a community)
    13. 13. Community Is Personal
    14. 14. Unlocking the Conversation diagram courtesy of Darim Online Org Stakehol ders
    15. 15. It’s Not Really What You Want to Talk About… http://www.flickr.com/photos/47390431@N08/5549926350/
    16. 16. It’s What They Want To Talk About http://www.flickr.com/photos/32454422@N00/4074805374/
    17. 17. Figuring this out is a commitment Stronger community It’s a process that takes time
    18. 18. You Do This Already
    19. 19. Create the Opportunity
    20. 20. Cultivate a Community Space
    21. 21. Knowing the Conversation: Temple Emunah diagram courtesy of Darim Online Living Jewishly in Lexington, MA Finding a Jewish community What is the intersection here?
    22. 22. https://www.youtube.com/watch?v=b64K-t_VXrA
    23. 23. Meets mission Fulfills what congregants want to talk about Offers opportunity to be heard Is valued Conversation
    24. 24. Offline Online • It’s one way, it’s two-way • It’s virtual and real • Your online conversation supports the offline conversation, and vice-versa
    25. 25. whwtic?* *what happens when there is conversation?
    26. 26. The Mussar Institute’s Generosity Week
    27. 27. What Does Your Community Want to Talk About? Use #cantorsconvention http://www.flickr.com/photos/88133570@N00/2945003307
    28. 28. Reflections… Religious life is inherently personal: How have we let it become broadcast? Let’s take back the personal elements of what makes a synagogue a kehila. No one is a stranger, and strangers like connecting. The definition of “community” has changed, and everyone wants one.
    29. 29. …and a Prescription  Commit to “finding the conversation”’  Think about what you want to learn from the congregation over the next two weeks  Talk about this with staff and board leadership  Spread the work: Make it a community-wide endeavor  Hold a “lunch and learn” one Shabbat p.s. Don’t be surprised if your social strategy begins to reveal itself!
    30. 30. What Is The Potential?
    31. 31. THANK YOU!! Debra Askanase Digital Engagement Strategist http://communityorganizer20.com Twitter: @askdebra Slideshare: http://slideshare.net/debask (617) 682-2977 debra@communityorganizer20.com