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Unlocking Community Conversation


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Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.

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Unlocking Community Conversation

  1. 1. Unlocking Community Conversation Cantors Assembly 2014
  2. 2. Connections that change our lives The changing definition of community The “Power of Personal” Unlocking the community conversation
  3. 3. wdydwyd?* *why do you do what you do? (Tweet your answer using #cantorsconvention) @askdebra
  4. 4. /3844938856
  5. 5. The Science of Connecting
  6. 6.
  7. 7. The Changing Definition of Community
  8. 8. *From Who Moved My Cheese?
  9. 9. It’s a Pivot Well-placed time spent, not 24/6 Let go of control…but still retain control No one is a stranger, everyone is a potential community member The technical piece is the easy part
  10. 10. Community = Connecting
  11. 11. Data: Power of Personal
  12. 12. What makes Temple Israel a kehila? (a community)
  13. 13. Community Is Personal
  14. 14. Unlocking the Conversation diagram courtesy of Darim Online Org Stakehol ders
  15. 15. It’s Not Really What You Want to Talk About…
  16. 16. It’s What They Want To Talk About
  17. 17. Figuring this out is a commitment Stronger community It’s a process that takes time
  18. 18. You Do This Already
  19. 19. Create the Opportunity
  20. 20. Cultivate a Community Space
  21. 21. Knowing the Conversation: Temple Emunah diagram courtesy of Darim Online Living Jewishly in Lexington, MA Finding a Jewish community What is the intersection here?
  22. 22.
  23. 23. Meets mission Fulfills what congregants want to talk about Offers opportunity to be heard Is valued Conversation
  24. 24. Offline Online • It’s one way, it’s two-way • It’s virtual and real • Your online conversation supports the offline conversation, and vice-versa
  25. 25. whwtic?* *what happens when there is conversation?
  26. 26. The Mussar Institute’s Generosity Week
  27. 27. What Does Your Community Want to Talk About? Use #cantorsconvention
  28. 28. Reflections… Religious life is inherently personal: How have we let it become broadcast? Let’s take back the personal elements of what makes a synagogue a kehila. No one is a stranger, and strangers like connecting. The definition of “community” has changed, and everyone wants one.
  29. 29. …and a Prescription  Commit to “finding the conversation”’  Think about what you want to learn from the congregation over the next two weeks  Talk about this with staff and board leadership  Spread the work: Make it a community-wide endeavor  Hold a “lunch and learn” one Shabbat p.s. Don’t be surprised if your social strategy begins to reveal itself!
  30. 30. What Is The Potential?
  31. 31. THANK YOU!! Debra Askanase Digital Engagement Strategist Twitter: @askdebra Slideshare: (617) 682-2977