How to Determine the ROI of Anything

Gary Vaynerchuk
Gary VaynerchukVaynerMedia
GARY VAYNERCHUK
Over the years, I’ve heard one question 
more than any other: 
GARY VAYNERCHUK
“WHAT’S THE ROI OF 
SOCIAL MEDIA?” 
GARY VAYNERCHUK
And I always have to laugh, because the 
answer is the same... 
GARY VAYNERCHUK
Allow me to explain: 
GARY VAYNERCHUK
a PIANO? 
What’s the ROI of... 
GARY VAYNERCHUK
For me? 
About $26.50, but 
that’s mainly people 
paying me to 
STOP.
For Elton John? 
About $400 million. 
http://www.celebritynetworth.com/richest-celebrities/rock-stars/ 
elton-john-net-worth/ 
GARY VAYNERCHUK
a BASKETBALL? 
What’s the ROI of... 
GARY VAYNERCHUK
Want to guess how 
much surgery costs 
for a torn meniscus?
For Kobe? 
About $220 million. 
http://www.celebritynetworth.com/richest-athletes/nba/ 
kobe-bryant-net-worth/ 
GARY VAYNERCHUK
playing VIDEOGAMES? 
What’s the ROI of... 
GARY VAYNERCHUK
I used to bet on 
games of Madden 
in college... 
so like $50?
For Lee Jae Dong, 
about half a million in 
prize money alone. 
That doesn’t even 
count endorsements, 
or his team salary... 
Keep in mind that 
he’s 25. 
http://www.esportsearnings.com/players 
GARY VAYNERCHUK
a YOUTUBE CHANNEL? 
What’s the ROI of... 
GARY VAYNERCHUK
Ok, I actually did 
pretty well here 
since my views 
can convert to 
booksales/new 
clients. But check 
this out... 34,738 subscribers 
2,138,815 views
Jenna Marbles: 
13,259,421 
subscribers 
1,443,599,186 views 
Roughly $4.3 million 
(just from ads). 
http://www.celebritynetworth.com/articles/celebrity/the-25- 
highest-earning-youtube-stars/ 
GARY VAYNERCHUK
While we’re talking about YouTube... 
. . . . . . 
GARY VAYNERCHUK
playing with DISNEY TOYS? 
What’s the ROI of... 
GARY VAYNERCHUK
For me? I dunno, 
maybe I could eBay 
them for a few 
bucks...
For the creator of the 
DisneyCollector 
YouTube Channel, 
playing with toys has 
grossed over 
$5 million in 
YouTube ad revenue. 
http://www.celebritynetworth.com/articles/celebrity/the-25- 
highest-earning-youtube-stars/ 
GARY VAYNERCHUK
a CAMERA? 
What’s the ROI of... 
GARY VAYNERCHUK
For me? 
Literally nothing. 
Like absolutely 
positively zero 
dollars.
Annie Leibovitz, 
on the other hand, 
is rumored to have 
a $100,000+ day 
rate, and has used 
cameras to amass a 
$20 million fortune. 
http://www.celebritynetworth.com/richest-celebrities/ 
actors/annie-leibovitz-net-worth/ 
http://nymag.com/fashion/09/fall/58346/ 
GARY VAYNERCHUK
SPRAYPAINT? 
What’s the ROI of... 
GARY VAYNERCHUK
How to Determine the ROI of Anything
Meanwhile, a 
Banksy canvas is 
worth something like 
$32,000. 
http://www.mirror.co.uk/news/weird-news/banksy-sells-original- 
paintings-worth-2368651 
GARY VAYNERCHUK
CAT PHOTOS? 
What’s the ROI of... 
GARY VAYNERCHUK
For me? Probably 
some lols in 
response to my 
next email.
For Ben Huh, they 
created the 
multi-million dollar 
Cheezeburger 
empire. 
http://www.crunchbase.com/organization/cheezburger 
GARY VAYNERCHUK
So let’s come back to my original point. 
GARY VAYNERCHUK
“WHAT’S THE ROI OF 
SOCIAL MEDIA?” 
GARY VAYNERCHUK
Well if you’re willing to invest the time... 
and the effort... 
and learn the platforms... 
and you have a natural talent... 
GARY VAYNERCHUK
Maybe you can 
score a book deal.
Or maybe you can 
help your clients 
achieve their 
business results. 
GARY VAYNERCHUK
...and grow your 
agency to 400 
people.
Because ROI is never about the tool. 
GARY VAYNERCHUK
ROI is about the 
MECHANIC 
using the tool. 
GARY VAYNERCHUK
If you liked this deck, 
CHECK OUT MY OTHER 
PRESENTATIONS. 
GARY VAYNERCHUK
1 of 39

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How to Determine the ROI of Anything

  • 2. Over the years, I’ve heard one question more than any other: GARY VAYNERCHUK
  • 3. “WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
  • 4. And I always have to laugh, because the answer is the same... GARY VAYNERCHUK
  • 5. Allow me to explain: GARY VAYNERCHUK
  • 6. a PIANO? What’s the ROI of... GARY VAYNERCHUK
  • 7. For me? About $26.50, but that’s mainly people paying me to STOP.
  • 8. For Elton John? About $400 million. http://www.celebritynetworth.com/richest-celebrities/rock-stars/ elton-john-net-worth/ GARY VAYNERCHUK
  • 9. a BASKETBALL? What’s the ROI of... GARY VAYNERCHUK
  • 10. Want to guess how much surgery costs for a torn meniscus?
  • 11. For Kobe? About $220 million. http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARY VAYNERCHUK
  • 12. playing VIDEOGAMES? What’s the ROI of... GARY VAYNERCHUK
  • 13. I used to bet on games of Madden in college... so like $50?
  • 14. For Lee Jae Dong, about half a million in prize money alone. That doesn’t even count endorsements, or his team salary... Keep in mind that he’s 25. http://www.esportsearnings.com/players GARY VAYNERCHUK
  • 15. a YOUTUBE CHANNEL? What’s the ROI of... GARY VAYNERCHUK
  • 16. Ok, I actually did pretty well here since my views can convert to booksales/new clients. But check this out... 34,738 subscribers 2,138,815 views
  • 17. Jenna Marbles: 13,259,421 subscribers 1,443,599,186 views Roughly $4.3 million (just from ads). http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
  • 18. While we’re talking about YouTube... . . . . . . GARY VAYNERCHUK
  • 19. playing with DISNEY TOYS? What’s the ROI of... GARY VAYNERCHUK
  • 20. For me? I dunno, maybe I could eBay them for a few bucks...
  • 21. For the creator of the DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad revenue. http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
  • 22. a CAMERA? What’s the ROI of... GARY VAYNERCHUK
  • 23. For me? Literally nothing. Like absolutely positively zero dollars.
  • 24. Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 million fortune. http://www.celebritynetworth.com/richest-celebrities/ actors/annie-leibovitz-net-worth/ http://nymag.com/fashion/09/fall/58346/ GARY VAYNERCHUK
  • 25. SPRAYPAINT? What’s the ROI of... GARY VAYNERCHUK
  • 27. Meanwhile, a Banksy canvas is worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells-original- paintings-worth-2368651 GARY VAYNERCHUK
  • 28. CAT PHOTOS? What’s the ROI of... GARY VAYNERCHUK
  • 29. For me? Probably some lols in response to my next email.
  • 30. For Ben Huh, they created the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezburger GARY VAYNERCHUK
  • 31. So let’s come back to my original point. GARY VAYNERCHUK
  • 32. “WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
  • 33. Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent... GARY VAYNERCHUK
  • 34. Maybe you can score a book deal.
  • 35. Or maybe you can help your clients achieve their business results. GARY VAYNERCHUK
  • 36. ...and grow your agency to 400 people.
  • 37. Because ROI is never about the tool. GARY VAYNERCHUK
  • 38. ROI is about the MECHANIC using the tool. GARY VAYNERCHUK
  • 39. If you liked this deck, CHECK OUT MY OTHER PRESENTATIONS. GARY VAYNERCHUK