Today we focus on integrating what we've learned from our guest speakers Stanford Smith of PushingSocial.com, Erin Pololak of ErinPodolak.com and Mark Schaefer of BusinessesGrow.com about blogging and social media. Our goal is to now start implementing what we've learned.

1. LSC 432: Jam Session #9
Twitter Boot Camp and then Blog Set Up, Management tools
Don Stanley
3Rhino Media | UW-Madison
www.3rhinomedia.com
www.lsc.wisc.edu
don@3rhinomedia.com
608 561 7097
DON STANLEY | @3rhinomedia | Spring 2013

2. Topics
Additional Discussion … who needs help?
Let’s discuss your ideas
Twitter Bootcamp
411 on Twitter
Twitter terminology
Finding Twitter accounts to follow
DON STANLEY | @3rhinomedia | Spring 2013

3. 20%
And the number is increasing rapidly with
mobile technology

4. Social Media is a Spoke
DON STANLEY | @3rhinomedia | 3rhinomedia.com

5. hope is not a strategy

7. Changing the world, 140 characters at a time

8. By The #s
140 million users

9. By The #s
140 million users
55% via mobile

10. By The #s
140 million users
55% via mobile
40% just listen

11. 340 Million Tweets Per Day
110M early 2011-- 27M in 2010 -- 3.3M in 2009

13. the News Source

14. the Outreach Tool

15. PROs CONs
> Low-cost marketing and > Little structure
updates (traffic and highway) > Only 140 characters so many
> Great way to connect with beginners don’t get language
media and other “amplifiers” > Can be overwhelming
> Great customer service tool > Tweets have short shelf life
> Easy to connect with because it’s like an ongoing
influencers conversation.
> Easy to build communities > Difficult to navigate for many
> Easy to target relevant > People expect engagement
conversations (using hashtags)
> Easy to listen to conversations
Best for listening, connecting with amplifiers and media, time-sensitive
updates, does require consistency and clarity (hours, etc.)

16. The Tao
“Simplicity is the ultimate sophistication”
DON STANLEY | @3rhinomedia | Spring 2013

17. The Tao
Targeted Connections
+
Meaningful Content
+
Authentic Helpfulness
DON STANLEY | @3rhinomedia | Spring 2013

18. The Tao of the Don
We do business & spend time with people we
Know + Like + Trust
DON STANLEY | @3rhinomedia | Spring 2013

19. Twitter in Action
The Strength of Weak Ties
DON STANLEY | @3rhinomedia | Spring 2013

20. Twitter in Action
The Strength of Weak Ties
@markwschaefer meets @MiChmksi
How did this happen?
DON STANLEY | @3rhinomedia | Spring 2013

21. Twitter in Action
@markwschaefer meets @MiChmksi
Now add @treypennington
DON STANLEY | @3rhinomedia | Spring 2013

22. The Tao
STEP 1:Targeted Connections
•Connection, when done properly aren’t random.
•TIP: Systematically and purposefully connect with
people you want to learn from, know and interact
with (Scott Monty & Mark Schaefer)
DON STANLEY | @3rhinomedia | Spring 2013

23. The Tao
STEP 2: Meaningful Content
•What was the tweet that connected Mark and
Michelle?
•P2P person to person
•Use Channels, Twitter + Blog (for validation)
DON STANLEY | @3rhinomedia | Spring 2013

24. The Tao
STEP 3:Authentic Helpfulness
•Mis-used, misunderstood or ignored
•Think of the Trust Gap and Social Currency
•Story of Marcus Sheridan
DON STANLEY | @3rhinomedia | Spring 2013

25. Twitter Uses
• Networking, Sharing, Helping, Creating
• Market Research - learning
• Customer Service (Peter Shankman)
• Lead Generator – building business
• Relationship builder – building connections (Scott
Monty)
• Problem Solver (crowd source tool) – writing a
grant
DON STANLEY | @3rhinomedia | Spring 2013

26. Twitter Terminology
• @
• Handle
• Followers
• Following
• Lists
• Tweet
• ReTweet
• Mention /Direct Mention
• Reply
• Hashtag (#FF)
• Stream
DON STANLEY | @3rhinomedia | Spring 2013

27. Tao Step 1
STEP 1:Targeted Connections (200)
DON STANLEY | @3rhinomedia | Spring 2013

28. Tao Step 1
STEP 1:Targeted Connections (200)
5 Steps to Creating Meaningful connections
1.Have a profile photo
DON STANLEY | @3rhinomedia | Spring 2013

29. Tao Step 1
STEP 1:Targeted Connections (200)
5 Steps to Creating Meaningful connections
1.Have a profile photo
2.Create a great bio (160 Characters)
DON STANLEY | @3rhinomedia | Spring 2013

30. Tao Step 1
STEP 1:Targeted Connections (200)
5 Steps to Creating Meaningful connections
1.Have a profile photo
2.Create a great bio (160 Characters)
3.Choose an easy-to-remember handle/name
DON STANLEY | @3rhinomedia | Spring 2013

31. Tao Step 1
STEP 1:Targeted Connections (200)
5 Steps to Creating Meaningful connections
1.Have a profile photo
2.Create a great bio (160 Characters)
3.Choose an easy-to-remember handle/name
4.Link to your blog/site for validation
DON STANLEY | @3rhinomedia | Spring 2013

32. Tao Step 1
STEP 1:Targeted Connections (200)
5 Steps to Creating Meaningful connections
1.Have a profile photo
2.Create a great bio (160 Characters)
3.Choose an easy-to-remember handle/name
4.Link to your blog/site for validation
5.Follow the 12:1 ratio rule
DON STANLEY | @3rhinomedia | Spring 2013

33. Targeted Followers
Getting Target Followers (a few of the 15)
1.Use Twitter Search
2.Follow People You Know
3.Check out the lists of people you follow
4.Twellow.com
5.listorious.com
6.Wefollow.com
7.TweetGrader.com and Tweetstats.com
8.Alltop.com
DON STANLEY | @3rhinomedia | Spring 2013

34. Social Strategy Doc
SECTIONS
1.Cover Page
• Name
• Blog Title
• SM Accounts (list them out with addresses)
1.Purpose and Goals (take from Minute #1)
2.Primary Audience (Minutes #2 and #3)
3.Secondary Audience (Minutes #2 and #3)
4.Key Accounts/Sites You’ll Target (why and how)
5.Blog Topics
6.Social Media Tools and Usage
DON STANLEY | @3rhinomedia | Spring 2013

35. Homework
1. Format and turn in all the exercises from Stanford
Smith and your key accounts to follow in a booklet
similar to the one I handed out last week (Flavorfull
Strategy Doc).
2. Tweet questions for Joe Pulizzi @juntajoe and check
out the Content Marketing Institute. Start paying
attention to how social media and the website
integrate for targeted connections.
DON STANLEY | @3rhinomedia | Spring 2013