"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference

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Brent Williams, President of Multifamily Insiders reviews Twitter basics from multifamily operators and marketers. Presented at the 2009 AIM Conference in Denver: http://aimconf.com.

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"Twitter Basics" - Brent Williams (Multifamily Insiders)- Apartment Internet Marketing 2009 Conference

  1. 1. Twitter: Basic Tweeting Brent Williams, Chief Insider Multifamily Insiders April 29, 2009
  2. 2. Questions We Will Answer <ul><li>What is Twitter? </li></ul><ul><li>Why do people use Twitter? </li></ul><ul><li>How do you use Twitter? </li></ul><ul><li>What are some tools to fully utilize Twitter? </li></ul><ul><li>How is Twitter being used in multifamily? </li></ul>
  3. 3. Twitter Home Page
  4. 4. What Do People Tweet About? <ul><li>Personal Tweets </li></ul><ul><ul><li>Connecting with friends & family </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><li>Professional Tweets </li></ul><ul><ul><li>Career development & brainstorming </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Company Tweets </li></ul><ul><ul><li>Customer service, reputation management </li></ul></ul><ul><ul><li>News distribution </li></ul></ul>
  5. 5. Personal Tweets <ul><li>Keeping Up With Your Friends and Family </li></ul><ul><li>Pop Culture </li></ul><ul><ul><li>“ What is going on with Lost?” </li></ul></ul><ul><ul><li>Superbowl Tweets </li></ul></ul><ul><li>Real-Time News </li></ul><ul><ul><li>From News Agencies </li></ul></ul><ul><ul><li>From Individuals At The Scene </li></ul></ul><ul><li>Sharing Links </li></ul>
  6. 6. Professional Tweets <ul><li>Sharing links for useful information </li></ul><ul><ul><li>Links to market information and breaking news </li></ul></ul><ul><ul><li>Links to industry blog posts </li></ul></ul>
  7. 7. Professional Tweets <ul><li>Reviews or questions about a service or product </li></ul>
  8. 8. Professional Tweets <ul><li>Conversation Tweets </li></ul><ul><ul><li>Responding to other people’s Tweets </li></ul></ul><ul><ul><ul><li>Replies to somebody else’s Tweets (“@username”) </li></ul></ul></ul>
  9. 9. Professional Tweets <ul><li>Conversation Tweets </li></ul><ul><ul><li>Forward somebody else’s Tweets (“Retweet”) </li></ul></ul>
  10. 10. Professional Tweets <ul><li>Twitter </li></ul><ul><li>Conversations </li></ul>
  11. 11. Company Tweets <ul><li>Product Rollouts </li></ul><ul><li>From @Starbucks </li></ul>
  12. 12. Company Tweets <ul><li>Company News </li></ul><ul><ul><li>If a news entity, like New York Times, it links to their news posts. </li></ul></ul><ul><ul><li>From @JetBlue </li></ul></ul>
  13. 13. Company Tweets <ul><li>Customer Service & Rapport Building </li></ul>
  14. 14. Company Tweets <ul><li>Reputation Management </li></ul><ul><ul><li>The @ComcastCares story </li></ul></ul>
  15. 15. Trouble With Twitters
  16. 16. Setting Up Twitter & The Basics <ul><li>First, set up an account </li></ul><ul><li>Fill out your account information </li></ul><ul><ul><li>People want to know who you are before the follow you! </li></ul></ul><ul><li>Go “under the radar” and tweet to nobody </li></ul><ul><ul><li>Few people will follow you back if you haven’t tweeted yet </li></ul></ul><ul><li>Start following people </li></ul>
  17. 17. Follow People – Starter List <ul><ul><li>@mfinsiders Multifamily Insiders </li></ul></ul><ul><ul><li>@ltrosien Lisa Trosien </li></ul></ul><ul><ul><li>@mbrewer Mike Brewer </li></ul></ul><ul><ul><li>@mbj Mark Juleen </li></ul></ul><ul><ul><li>@eric_urbane Eric Brown </li></ul></ul><ul><ul><li>@artchickhb Heather Blume </li></ul></ul><ul><ul><li>@charityhisle Charity Hisle </li></ul></ul><ul><ul><li>@30lines Mike Whaling </li></ul></ul><ul><ul><li>@HappyAllDays Darcey Forbes </li></ul></ul>Please do not be offended if you are not on this list – it is not exhaustive! #FollowFriday
  18. 18. Follow People – Twitter “Find People”
  19. 19. Follow People – Follower List <ul><li>Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts. </li></ul>
  20. 20. Follow People – Mr. Tweet <ul><li>http:// www.mrtweet.net </li></ul><ul><ul><li>Just follow @MrTweet and it will help you find people to follow. </li></ul></ul>
  21. 21. Follow People – Twubble <ul><li>http://www.crazybob.org/twubble/ </li></ul><ul><ul><li>Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are! </li></ul></ul>
  22. 22. Follow People – Friend or Follow <ul><li>http:// friendorfollow.com / </li></ul><ul><ul><li>Are you following somebody and they aren’t following you back? That could hurt your ratio! </li></ul></ul>
  23. 23. Posting on Twitter <ul><li>Twitter.com </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Publish From Your Blog </li></ul><ul><ul><li>Automatic tweets when you post a new blog drives views towards your blog </li></ul></ul>
  24. 24. Posting on Twitter <ul><li>Snitter </li></ul><ul><li>Twhirl </li></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><ul><li>Multiple Accounts </li></ul></ul></ul><ul><li>Tweet Deck </li></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><ul><li>Create Groups </li></ul></ul></ul><ul><ul><ul><li>Facebook Integration </li></ul></ul></ul><ul><ul><ul><li>Easily see replies </li></ul></ul></ul>
  25. 25. Posting on Twitter - Tweet Deck
  26. 26. Posting On Twitter – Phone/SMS <ul><li>SMS Text Messaging </li></ul><ul><ul><li>Standard Twitter feature </li></ul></ul><ul><li>TwitterBerry (for Blackberry) </li></ul><ul><li>(http://www.orangatame.com/products/twitterberry/) </li></ul><ul><ul><li>Uses data network instead of text messaging </li></ul></ul><ul><li>Tweetie (for iPhone) </li></ul><ul><li>(http://www.atebits.com/software/tweetie/) </li></ul>
  27. 27. Twitter Lingo <ul><li>Replies & Referencing Someone </li></ul><ul><ul><li>“ @username” </li></ul></ul><ul><li>Retweets are basically forwards </li></ul><ul><ul><li>“ RT @username Original Message” </li></ul></ul><ul><li>Hashtags are topics </li></ul><ul><ul><li>“ #superbowl” </li></ul></ul><ul><ul><li>Include in your message for searching later </li></ul></ul><ul><li>Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you. </li></ul>
  28. 28. Twitter Etiquette <ul><li>Twitter Spam </li></ul><ul><ul><li>Following thousands of people hoping they will follow you back. </li></ul></ul><ul><ul><li>Replying to people for the same reason. </li></ul></ul>
  29. 29. Twitter Etiquette <ul><li>Watch what you Tweet about </li></ul><ul><ul><li>You will be heard! Remember that you are speaking in a room full of other people </li></ul></ul><ul><ul><li>Nobody wants to hear how good your egg salad sandwich was </li></ul></ul>
  30. 30. Twitter Etiquette <ul><li>Advertise With Caution </li></ul><ul><ul><li>Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you. </li></ul></ul><ul><ul><li>If every Tweet of yours is a link back to your website, you are not using Twitter correctly. </li></ul></ul>
  31. 31. Searching Twitterland <ul><li>Twitter Search ( http:// search.twitter.com ) </li></ul><ul><ul><li>Containing Certain Words </li></ul></ul><ul><ul><li>From or To a Specific Person </li></ul></ul><ul><ul><li>Location-Based Search </li></ul></ul>
  32. 32. Searching Twitterland – Twitter Local <ul><li>http:// www.twitterlocal.net / </li></ul><ul><ul><li>Desktop application that shows tweets based upon location. </li></ul></ul>
  33. 33. Searching Twitterland - Hashtags <ul><li>http:// www.hashtags.org </li></ul><ul><ul><li>Search based upon the use of hashtags as topics </li></ul></ul><ul><ul><li>#mfi is newly introduced multifamily industry tag </li></ul></ul><ul><ul><li>Add it anywhere within your Tweet </li></ul></ul>
  34. 34. Searching Twitterland - TweetGrid <ul><li>Addictive real-time updating of twitter searches </li></ul>
  35. 35. Alerts and Reputation Management <ul><li>These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you! </li></ul><ul><li>TweetBeep ( http:// www.tweetbeep.com / ) </li></ul><ul><ul><li>Possibly unreliable </li></ul></ul><ul><li>TweetScan ( http:// www.tweetscan.com / ) </li></ul><ul><ul><li>$15/year </li></ul></ul>
  36. 36. Twitter On Your Website <ul><li>Twitter Badges (http://twitter.com/badges) </li></ul><ul><ul><li>Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page. </li></ul></ul>
  37. 37. Twitter On Your Website – Custom Styles <ul><li>Tweets with the </li></ul><ul><li>#mfi tag or about </li></ul><ul><li>@mfinsiders </li></ul>
  38. 38. Twitter On Your Website – Fail Whale <ul><li>Twitter isn’t the most stable platform… </li></ul>
  39. 39. Twitter On Your Website <ul><li>Twitter Awareness Button </li></ul><ul><ul><li>Have your different online locations clearly visible </li></ul></ul><ul><ul><li>(http://themarketingnerd.blogspot.com/) </li></ul></ul>
  40. 40. Twitter On Your Website <ul><li>ShareThis </li></ul><ul><ul><li>Allow your viewers </li></ul></ul><ul><ul><li>to spread the word </li></ul></ul><ul><ul><li>(http://30lines.com/) </li></ul></ul>
  41. 41. Twitter From Your Website <ul><li>TwitterFeed (http://www.twitterfeed.com) </li></ul><ul><ul><li>Have a notice for each new blog posted on Twitter. </li></ul></ul>
  42. 42. Twitter In Use In Multifamily - Essex <ul><li>Community-Building endeavor for residents, prospects, and local businesses </li></ul><ul><li>Aim to have a Twitter account for each community </li></ul><ul><li>What do they Tweet about? </li></ul><ul><ul><li>Local neighborhood events and benefits </li></ul></ul><ul><ul><li>Community Events and News </li></ul></ul><ul><ul><li>Limited mentions of availability </li></ul></ul><ul><ul><li>Conversations with target audiences! </li></ul></ul><ul><li>Future: Pull Twitter stream onto community website + Craigslist ads </li></ul>
  43. 43. Twitter In Use In Multifamily - UDR <ul><li>Twitter users can create customize searches that will be DM’d back to them. </li></ul>
  44. 44. Question & Answer Time! <ul><li>Want a copy of this presentation? Just sign up at the front and we’ll email you a copy! </li></ul><ul><li>Questions? </li></ul><ul><ul><li>Raise your hand! </li></ul></ul><ul><ul><li>Send out a tweet using the hashtag, #aimconf </li></ul></ul>
  45. 45. Thank You! Brent Williams, Chief Insider Multifamily Insiders http:// www.multifamilyinsiders.com April 29, 2009

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