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432 s14 lecture 2

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432 s14 lecture 2

  1. 1. LSC 432: Jam Session #2 Setting the Foundation with Social Media
  2. 2. Topics? How did choosing topics go? Easy? Difficult? Why is this so important?
  3. 3. This Matters … 1500 Business School Grads had 2 choices for their career and financial goals
  4. 4. Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns Choice B: said they would pursued their true interests first, sure that money eventually would follow.
  5. 5. 1245 (83%) Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns 255 (17%) Choice B: said they would pursued their true interests first, sure that money eventually would follow.
  6. 6. After 20 years … 101 respondents were millionaires so the question is … How many were from each category?
  7. 7. After 20 years … 101 respondents were millionaires so the question is … How many were from each category? A = 1 out of 1245 B = 100 out of 255
  8. 8. “The overwhelming majority of people who have become wealthy have become so thanks to work they found profoundly absorbing. . . . Their 'luck' arose from the accidental dedication they had to an area they enjoyed.” -- Srully Blotnick
  9. 9. Case Studies Let’s review some real-world case studies. Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries, • they don’t have formal degrees in their areas of expertise • are doing very well financially WHILE pursuing their core interest
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  11. 11. Let’s review some real-world case studies. Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries, • they don’t have formal degrees in their areas of expertise • are doing very well financially WHILE pursuing their core interest
  12. 12. Two Options: U Choose? Day 1: $.01 Day 1: $1,000,000
  13. 13. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 1: $1,000,000 Day 11: $1,000,000
  14. 14. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000
  15. 15. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 21: $10,485.76 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000 Day 21: $1,000,000
  16. 16. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 21: $10,485.76 DAY 31: $10,737,418.24 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000 Day 21: $1,000,000 DAY 31: $1,000,000
  17. 17. Ana-White DON STANLEY | @3rhinomedia | Spring 2013
  18. 18. Patrick Flynn DON STANLEY | @3rhinomedia | Spring 2013
  19. 19. Gary Vaynerchuk DON STANLEY | @3rhinomedia | Spring 2013
  20. 20. Scott Stratten DON STANLEY | @3rhinomedia | Spring 2013
  21. 21. Mari Smith DON STANLEY | @3rhinomedia | Spring 2013
  22. 22. Lewis Howes DON STANLEY | @3rhinomedia | Spring 2013
  23. 23. Marcus Sheridan DON STANLEY | @3rhinomedia | Spring 2013
  24. 24. James Wedmore DON STANLEY | @3rhinomedia | Spring 2013
  25. 25. Joe Pulizzi DON STANLEY | @3rhinomedia | Spring 2013
  26. 26. Mark Schaefer 7 Reasons DON STANLEY | @3rhinomedia | Spring 2013
  27. 27. Key Takeaways? What are your impressions after reviewing these case studies? What can you learn by studying and deconstructing their blogs and social media activities?
  28. 28. Next Class Dig deeper on • choosing an audience using social media • Targeting your audiences • Beginning your content strategy
  29. 29. Homework • BOOK READING: Jeff Bullas Blogging the Smart Way Chapter 1-3 • BLOG STRATEGY EXERCISE 1: (handed out in class) • Begin setting up your blog professional blog • Google yourself. Type out what search results you find. • Check the class blog for additional homework • Tweet key takeaways from class

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