3. Don Stanley, CRO
Targets
Why is social media so important for business success?
Why social media doesn’t have to be complicated.
4. Don Stanley, CRO
Targets
Why is social media so important for business success?
Why social media doesn’t have to be complicated.
How to manage social media on limited time and resources
5. Don Stanley, CRO
Targets
Why is social media so important for business success?
Why social media doesn’t have to be complicated.
How to manage social media on limited time and resources
4 core rules to implement and improve your social strategy
33. Fiesta Movement
6.2 million
views
750,000 views
40 million impressions
132,000 83% 30%
subscribers new to Ford under 25
34. American Family Insurance
“When you demonstrate the willingness to listen to what
consumers have to say, it builds loyalty, and when you build
loyalty, you know the sales will come”
66. Measuring Tip #1:
Measure what matters.
What matters most?! Fans? Comments? Follows?
Request? Mentions? Reduced customer service calls?
Are you growing your business?
68. Measuring
Tip #3:
Invest time into measuring
your social media efforts.
Measure consistently
(identify short-term and
long-term highlights). Think
business growth!
69.
70. Tip #1: You don’t have
to talk directly to be
engaged.
Sharing is caring
(valuable useful info).
71. TIP #2: How will you use
Just like in any other par
your business, policies a
guidelines are a must.
72. Tip # 3: Be kind, be social,
be consistent and be real
Yes, this requires a level of
faith and trust but remember
the value Ford received.
