Don Stanley, CRO
Don Stanley, CROTargetsWhy is social media so important for business success?
Don Stanley, CROTargetsWhy is social media so important for business success?Why social media doesn’t have to be complicat...
Don Stanley, CROTargetsWhy is social media so important for business success?Why social media doesn’t have to be complicat...
Don Stanley, CROTargetsWhy is social media so important for business success?Why social media doesn’t have to be complicat...
Don Stanley, CROIntroductionsHint: this has to do with why is social media so important for success?
Don Stanley, CROWhat is thisSocial Stuff?Working definitions
sm defn 1
sm defn 2
social media isn’t the answer to          everything
Don Stanley, CRO                                           3Rhino MediaWhy is it important?    How can it help us grow or ...
93% believe
facebook fact 1
facebook fact 2
Number of Accounts150 million (2009)
Number of Accounts      150 million (2009)500 million (2010)
Number of Accounts      150 million (2009)500 million (2010)700 million (2011)
Number of Accounts    *FB is blocked in China      150 million (2009)500 million (2010)700 million (2011)1 BILLION (2012)
youtube fact 2 48 Hours           via mashable.com
youtube fact 2 48 Hours     That’s 8 YEARS of content added     daily & it’s 3rd most visited site on     the web via mash...
3   youtube fact 3
3                   youtube fact 4• 490 million  unique users  monthly• 2.9 billion  hours/month (or  325K years)
5marriages 1
5marriages 2
250 Million       Tweets Per Day        110M early 2011-- 27M in 2010 -- 3.3M in 2009
ford fiesta
ford fiesta 2
Fiesta Movement               6.2 million               views               750,000 views               40 million impress...
American Family Insurance “When you demonstrate the willingness to listen to whatconsumers have to say, it builds loyalty,...
Loyalty and Digital   Prospecting
Customer Outreach
generation m2
gen m2 4
#1 ReasonOrganizations Failwith Social Media?         They treat Social Media         like a push tool, they:         BEG....
#1 pr
#2 customer service Greatest Customer Service Story Ever Told   Ramon De Leon  with Peter Shankman                        ...
#3 loyalty“We do business (andsupport organizations)with those we know,like and trust”           – Bob Burg        And    ...
Agent Empowerment
#5 Networking
#6 thought leadership
GettingStarted& avoiding “squirrel syndrome!
TargetsWhy is social media so important for non-profit success?
“Simplicity is the ultimate sophistication”                                   Leonardo Da Vinci                           ...
“90% Of Social Media is Showing UP   … it’s the other ½ that’s hard”
define strategy ake time to define your organizations social media strategy: or otherwill define it for you (Ford & @citym...
hope is not a strategy
Most important BY FAR! … LISTEN (CLO)
you wish to persuade me, youmust think my thoughts, feel my eelings and speak my words”
3 Tips for Effective Listening    Tip # 1: Think R&D or ROI     How are you listening right now? (google alerts? Social me...
Listening Tip # 2:  Process what you hear  > First, think workflows  > Next, assign roles  > Most Important, filter and act
Listening Tip # 3:Don’t EVER stop listening
Measuring Tip #1:Measure what matters.What matters most?! Fans? Comments? Follows?Request? Mentions? Reduced customer serv...
Measuring Tip #2:Give your numbers context
MeasuringTip #3:Invest time into measuringyour social media efforts.Measure consistently(identify short-term andlong-term ...
Tip #1: You don’t haveto talk directly to beengaged.Sharing is caring(valuable useful info).
TIP #2: How will you useJust like in any other paryour business, policies aguidelines are a must.
Tip # 3: Be kind, be social,be consistent and be realYes, this requires a level offaith and trust but rememberthe value Fo...
Don Stanley, CRO   3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
3Rhino Media
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3Rhino Media
3Rhino Media
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  • ----- Meeting Notes (5/10/11 12:33) ----- But only when geniune
  • ----- Meeting Notes (5/10/11 12:33) ----- Comcast and Hyundai. Best Buy, GM
  • ----- Meeting Notes (5/10/11 12:33) ----- Comcast
  • ----- Meeting Notes (5/10/11 12:33) ----- Starbucks and Vitamin Water Risetothetop
  • ----- Meeting Notes (5/10/11 12:33) ----- Collaboration with other stations, etc.
  • ----- Meeting Notes (5/10/11 12:33) ----- Help people rise to positions of influence
  • 3Rhino Media

    1. 1. Don Stanley, CRO
    2. 2. Don Stanley, CROTargetsWhy is social media so important for business success?
    3. 3. Don Stanley, CROTargetsWhy is social media so important for business success?Why social media doesn’t have to be complicated.
    4. 4. Don Stanley, CROTargetsWhy is social media so important for business success?Why social media doesn’t have to be complicated.How to manage social media on limited time and resources
    5. 5. Don Stanley, CROTargetsWhy is social media so important for business success?Why social media doesn’t have to be complicated.How to manage social media on limited time and resources4 core rules to implement and improve your social strategy
    6. 6. Don Stanley, CROIntroductionsHint: this has to do with why is social media so important for success?
    7. 7. Don Stanley, CROWhat is thisSocial Stuff?Working definitions
    8. 8. sm defn 1
    9. 9. sm defn 2
    10. 10. social media isn’t the answer to everything
    11. 11. Don Stanley, CRO 3Rhino MediaWhy is it important? How can it help us grow or extend our business
    12. 12. 93% believe
    13. 13. facebook fact 1
    14. 14. facebook fact 2
    15. 15. Number of Accounts150 million (2009)
    16. 16. Number of Accounts 150 million (2009)500 million (2010)
    17. 17. Number of Accounts 150 million (2009)500 million (2010)700 million (2011)
    18. 18. Number of Accounts *FB is blocked in China 150 million (2009)500 million (2010)700 million (2011)1 BILLION (2012)
    19. 19. youtube fact 2 48 Hours via mashable.com
    20. 20. youtube fact 2 48 Hours That’s 8 YEARS of content added daily & it’s 3rd most visited site on the web via mashable.com
    21. 21. 3 youtube fact 3
    22. 22. 3 youtube fact 4• 490 million unique users monthly• 2.9 billion hours/month (or 325K years)
    23. 23. 5marriages 1
    24. 24. 5marriages 2
    25. 25. 250 Million Tweets Per Day 110M early 2011-- 27M in 2010 -- 3.3M in 2009
    26. 26. ford fiesta
    27. 27. ford fiesta 2
    28. 28. Fiesta Movement 6.2 million views 750,000 views 40 million impressions132,000 83% 30%subscribers new to Ford under 25
    29. 29. American Family Insurance “When you demonstrate the willingness to listen to whatconsumers have to say, it builds loyalty, and when you build loyalty, you know the sales will come”
    30. 30. Loyalty and Digital Prospecting
    31. 31. Customer Outreach
    32. 32. generation m2
    33. 33. gen m2 4
    34. 34. #1 ReasonOrganizations Failwith Social Media? They treat Social Media like a push tool, they: BEG. BUG. BUY.
    35. 35. #1 pr
    36. 36. #2 customer service Greatest Customer Service Story Ever Told Ramon De Leon with Peter Shankman Dominos Chicago (FB 51991 likes, 111,000 Twitter)
    37. 37. #3 loyalty“We do business (andsupport organizations)with those we know,like and trust” – Bob Burg And @citymama
    38. 38. Agent Empowerment
    39. 39. #5 Networking
    40. 40. #6 thought leadership
    41. 41. GettingStarted& avoiding “squirrel syndrome!
    42. 42. TargetsWhy is social media so important for non-profit success?
    43. 43. “Simplicity is the ultimate sophistication” Leonardo Da Vinci (Pareto’s 20-80)
    44. 44. “90% Of Social Media is Showing UP … it’s the other ½ that’s hard”
    45. 45. define strategy ake time to define your organizations social media strategy: or otherwill define it for you (Ford & @citymama)
    46. 46. hope is not a strategy
    47. 47. Most important BY FAR! … LISTEN (CLO)
    48. 48. you wish to persuade me, youmust think my thoughts, feel my eelings and speak my words”
    49. 49. 3 Tips for Effective Listening Tip # 1: Think R&D or ROI How are you listening right now? (google alerts? Social mention?)
    50. 50. Listening Tip # 2: Process what you hear > First, think workflows > Next, assign roles > Most Important, filter and act
    51. 51. Listening Tip # 3:Don’t EVER stop listening
    52. 52. Measuring Tip #1:Measure what matters.What matters most?! Fans? Comments? Follows?Request? Mentions? Reduced customer service calls?Are you growing your business?
    53. 53. Measuring Tip #2:Give your numbers context
    54. 54. MeasuringTip #3:Invest time into measuringyour social media efforts.Measure consistently(identify short-term andlong-term highlights). Thinkbusiness growth!
    55. 55. Tip #1: You don’t haveto talk directly to beengaged.Sharing is caring(valuable useful info).
    56. 56. TIP #2: How will you useJust like in any other paryour business, policies aguidelines are a must.
    57. 57. Tip # 3: Be kind, be social,be consistent and be realYes, this requires a level offaith and trust but rememberthe value Ford received.
    58. 58. Don Stanley, CRO 3Rhino Media

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