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Social Media Marketing/Personal Branding Class 3

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Don Stanley
Don Stanley

Today we continued digging into our content topics. We discussed CSI "Content Saturation Index" and discussed the importance of speaking to an focused audience (remember the Cicero quote?). If you aren't a member of your target audience be an expert detective to uncover what the key passion points are, what the jargon is and how you can connect in a genuine way.

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LSC 432: Jam Session #3 Establishing the Why and the How of Social Media Plans Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com www.lsc.wisc.edu don@3rhinomedia.com 608 561 7097 DON STANLEY | @3rhinomedia | Spring 2013
Targets 1. Getting Started 2. Topics Discussion 3. Blog Tools Discussion 4. Connecting with Stanford Smith, reviewing his site and preparing questions DON STANLEY | @3rhinomedia | Spring 2013
RU Expert Enough? Content Saturation Index DON STANLEY | @3rhinomedia | Spring 2013
RU Expert Enough? "If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." DON STANLEY | @3rhinomedia | Spring 2013
Topic Discussion Large Group 1st : Doug Johnson, Others Small Group 2nd DON STANLEY | @3rhinomedia | Spring 2013
Topic Discussion Large Group 1st : Doug Johnson example Small Group Breakout Discussions DON STANLEY | @3rhinomedia | Spring 2013
Blogging Options Wordpress Blogger Tumblr Others DON STANLEY | @3rhinomedia | Spring 2013
Homework • Complete Minute #2 and Minute #3 homework from Stanford Smith’s 7 Minute Blog Strategy. Print and bring to class. • SET UP YOUR BLOG: Begin working on your about page for your blog • Prepare questions for Stanford Smith joining up. Tweet questions to him @pushingsocial • Do you want to have your own domain name and hosting? DON STANLEY | @3rhinomedia | Spring 2013

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Social Media Marketing/Personal Branding Class 3

  • 1. LSC 432: Jam Session #3 Establishing the Why and the How of Social Media Plans Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com www.lsc.wisc.edu don@3rhinomedia.com 608 561 7097 DON STANLEY | @3rhinomedia | Spring 2013
  • 2. Targets 1. Getting Started 2. Topics Discussion 3. Blog Tools Discussion 4. Connecting with Stanford Smith, reviewing his site and preparing questions DON STANLEY | @3rhinomedia | Spring 2013
  • 3. RU Expert Enough? Content Saturation Index DON STANLEY | @3rhinomedia | Spring 2013
  • 4. RU Expert Enough? "If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." DON STANLEY | @3rhinomedia | Spring 2013
  • 5. Topic Discussion Large Group 1st : Doug Johnson, Others Small Group 2nd DON STANLEY | @3rhinomedia | Spring 2013
  • 6. Topic Discussion Large Group 1st : Doug Johnson example Small Group Breakout Discussions DON STANLEY | @3rhinomedia | Spring 2013
  • 7. Blogging Options Wordpress Blogger Tumblr Others DON STANLEY | @3rhinomedia | Spring 2013
  • 8. Homework • Complete Minute #2 and Minute #3 homework from Stanford Smith’s 7 Minute Blog Strategy. Print and bring to class. • SET UP YOUR BLOG: Begin working on your about page for your blog • Prepare questions for Stanford Smith joining up. Tweet questions to him @pushingsocial • Do you want to have your own domain name and hosting? DON STANLEY | @3rhinomedia | Spring 2013