TWITTER FORNOT SO DUMMIES “The power to connect and engage in 140 characters”
Begging to Build a SSM Presence - by Brian Solis1. Listen, Search, Walk a “Daily in the Life” of…2. Define Your Online Brand: What do you want people to seeand appreciate?3. Develop a Social Media Strategy: Make your presence matterand tie it back to key business objectives4. Build and Invest in Your Community: Participate and earnaffinity to become a trusted resource5. Learn: Repeat steps 1-5 over time to stay relevant as http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/
Watch for this KeyConcepts! Key Concepts to remember Take notes! TAKE NOTESWAKE UP! Stand up, do the CHICKEN DANCE and CLAP 3 times! :)-
Joke in the industry "Facebook is where people tell lies totheir friends and Twitter is where people tell the truth to strangers".
What is Twitter Twitter is a micro-blogging tool that has seen explosive growth since its launch in 2006with over over 140 million (wikipedia) users worldwide. The latest article about Twitter @Forbes says 200 million. Twitter Ranks number #8 Globally source: alexa.org
Take note! Promotion IDEASRun a Contest on Twitter (examples#twittercontest)Tweetup = events organized on twitter tomeet in person (examples #tweetups)Twitter Chats (http://tweetchat.com/) -when we finish
Take note! Twitter for Market ResearchLocal Searches = Nearby Tweets ( http://nearbytweets.com/)Twitter SearchesTwitter TrendsTweelow (http://www.twellow.com/) or Trendistic (http://trendistic.indextank.com/ )Finding Thought Leaders: Listorious (http://listorious.com/)
Twitter for NetworkingBuild relationships;Participate on events;Discussions about topics of interest;Chats or TweetChats;Meet ups
TWITTER FOR PROSPECTING Finding new clients on Twitter
Growing your followerPosting Excellent CONTENT!!! RT and Favorites # FF Daily is out!
Growing your followerPosting Excellent CONTENT!!! The ULTIMATE MENTION
WHO TO FOLLOW? Follow the right people and they will LEAD you there!
Take note! Who to Follow?Start with your friends by connecting your email accounts;Look for people you admire and follow them, then follow whothey follow;Your industry leaders and whoever they interact the most with;#FF = Follow Fridays#yourtopicofinterest
Take note! Follow Power Twitteres@scobleizer @techcrunch@garyvee @wilw@zen_habits @chrisbrogan@kevinrose @The_Real_Shaq@guykawasaki @mashable@marismith @barefoot_exec@darrenrose @jaybaer
TWITTER SCIENCE Let’s stick to the FACTS, shall we?
The ScientistDan Zarrella is the award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy ofContagiousness,” “The Social MediaMarketing Book” and The Facebook Marketing Book.
Dan Zarrella Contra-Competitive Timing Source: http://danzarrella.com
Find the Sweet Spot!Source: http://danzarrella.com
Take note! Words that count INCREASE CLICKS DECREASE CLICKS“daily is out” “marketing”@ “add this”“VIA”“RT”“please”“check” Source: http://danzarrella.com
Take note! Twitter Management in 10 minutes a day (excluding weekends)Check your Interaction and Mentions, interact with newfollowersCheck RT and interact with followersCheck for new followers and say hello!Check HOME for anything you might find useful/ interestingCheck your lists for fresh content from cool peps you follow
Take note! Twitter Management AppsHootsuite (http://hootsuite.com/) with Mobile AppTweetDeck (http://www.tweetdeck.com/)Buffer App (http://bufferapp.com)Timely: http://timely.is/#/Twitter Counter (http://twittercounter.com/) all with respective Browser Extensions
Take note! Ninja Tricks - Optimizing your study or reading timeRSS into BufferHootsuiteFeedly (http://www.feedly.com)
Takeaways TipsYou are interacting with Human Beings, so be HUMAN!Be Humble;Two ears, one mouth pays off ;The goal is to connect and engage, and see what happens;Give VALUE, Educate followers = BE GENEROUS;Share what you think may benefit whoever is listening