5. • Language of Twitter
• Follow / Unfollow
• Followers / Following
• Two types of Tweeps
• Tweeps to Follow
• Twitter Etiquette
• Twitter Strategy
6. • “@” sign = Twitter name handle used for a
“mention”
• “#” sign = Used for trending topics, a twitter
chat, to gain attention in a group of similar
people with the intention to gain new
followers
7. • DM* = Direct message. “Private message”.
Only the person you use the “@” sign with will
see this message
*Format of writing a DM= “d (space) @...”
8. • How to “Follow” = Click the small widget next
to person’s name
• The “Follow” button can be found:
- On a person’s Twitter page
- By clicking on follow when on someone
else’s Followers/Following list
- Other Websites
9. • How to “Unfollow” = Click small widget next
to person’s name and turn it from blue back to
white
• Unfollowed tweep will not know they have
been unfollowed unless looking at your twitter
page and “Follows you” no longer appears on
their Twitter banner
10. • List of people who you are following
and who your followers are
• You can see these lists on other tweeps
pages if they do not have a locked
account
• You always want to try to have more
followers than those you follow
11. • If you're unable to follow more
accounts, you've probably hit a follow
limit
• Twitter has imposed reasonable limits
to help prevent system strain and to
limit abuse
12. • Every account can follow 2,000 users total
• Once you’ve followed 2,000 users, there are
limits to number of additional users you can
follow
• This number is different for each account
and is based on your ratio of followers to
following
• Ratio is not published
13. • Any account with a blue verified badge
• Used to establish authenticity of
identities on Twitter
• Celebrities, public figures, large
companies
• Probability of getting followback is
smaller
14. • Retweet (RT) = When a tweep resends
a tweet that interests them to their
followers.
• Modified Tweet (MT) = When someone
Retweets and edits the tweet before
sending
15. PASSIVE:
•- Uses the egg instead of a profile picture
•- Does not have a header photo
•- Little information in the bio (no city listed, etc.)
•- When followed does not followback
•- Tweets few links, pictures, and content
•- Few RTs and MTs
•- Inactive: Goes days without sending out tweets
•- Does not ask others questions.
•- Noone misses them when they leave the “party”.
16. ACTIVE:
- Has a profile photo (Found in settings, profile)
- Has a header photo (Found in settings, profile)
- Has a full bio (Found in settings, profile; professional
• headline from Linkedin)
- Follows back
- Shares others’ content and their own content
- RTs and MTs
- Asks “did you know” type questions in tweets
- Talk of the party
18. • Forbes Top 50 SM Influencers
• Huffington Post
• Local Media:
- @deborahferguson, @morningmaniac
(Ch. 5 Morning Team; chat 4:30-10:00 a.m.)
- @gloriacampos, @johnmccaa
(Ch. 8 Evening Team; chat throughout day)
- Producers, Assignment Desk Editors at local
TV Stations
19. • Thank for RTs, Follows, FAVS
• Thank Tweeps for follow and
followbacks
• Don’t mention more than 1 tweep in a
tweet
• Don’t DM unless necessary
• Don’t ask for work
21. • The most powerful Twitter Strategy is a 2-
prong approach which uses Twitter and
Linkedin.
- So, what does this look like??
22. • Only connects with people you know on
Linkedin.
• Uses Twitter to follow people you don’t know
and have them follow you back.
• Moves a twitter follower over to being a
connection on Linkedin. (Does this only after
you know the Tweep).
23. • Remember the person to get the next job is
the one who stands out from the pack. They
are the “clock changer”.
24. • Think of trying to get someone to follow you
on Twitter as a sale. You are the product.
- Assume the sale:
-Thank a tweep for following you back after
you follow them, even if they haven’t
followed you back yet.
25. • Keep number of followers less than
following with www.tweepi.com
• Follow people back, even when you don’t
know them, or speak a different language
• Engage others in conversations by asking
questions
• Use Hootsuite to schedule tweets
www.hootsuite.com
26. • Join in #ff #tgif on Fridays
• Join Twitter chats and talk about what is
trending in your tweets to draw attention to
yourself.
• Tweet out both conversations and content
27. • Some content should be original
- Photographs and blogs are engaging
- Blogs show you are a specialist in your
industry
28. WordPress Blogging Basics
• When: Sat., Feb 16th; 2:30-6:30 pm
• Where: la Madeleine
5290 Belt Line Road, Suite 112
Addison, TX 75240
• Cost: $39.95 (light lunch included)
• Sign up:
www.onlineimageworks.eventbrite.com
