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LOOSE CONNECTIONS AND THE
STRENGTH OF WEAK TIES:
HOW TO USE TWITTER AND BLOGS TO ENHANCE
YOUR PROFESSIONAL ACADEMIC PROFIL...
WWW.SOCIALMEDIALAB.CA
A NEW @TRSMRYERSONU RESEARCH LAB
@RYERSONU
Twitter: @phmai
SOCIAL MEDIA =
WHAT’S FOR BREAKFAST? Twitter: @phmai
SOCIAL MEDIA =
CUTE CAT PICTURES? Twitter: @phmai
SOCIAL MEDIA IS
MORE THAN JUST
CUTE CAT PICTURES!
Twitter: @phmai
OUTLINE
Twitter: @phmai
 Wired Academia: Social Media & Scholars
 How to Use Twitter
 Why you should join Twitter?
 Lo...
WIRED ACADEMIA:
SOCIAL MEDIA & SCHOLARS Twitter: @phmai
0% 10% 20% 30% 40% 50% 60%
Discovering new funding
Garnering mass ...
RECAP: TOP 3 REASONS WHY
SCHOLARS USE SOCIAL MEDIA
Twitter: @phmai
1. Information gathering,
2. Information dissemination ...
POPULAR SOCIAL NETWORKING
SITES FOR SCHOLARS
Twitter: @phmai
 Academia.edu – “A place to share and follow
research.” 15 m...
OUTLINE
Twitter: @phmai
 Why Scholars & Other Professionals Are Using
Social Media
 How to Use Twitter
 Why you should ...
WHY YOU SHOULD JOIN TWITTER?
TWITTER FACTS
 284 million active Users (December 2014)
 Generating 1 billon new tweets eve...
WHY YOU SHOULD JOIN TWITTER?
-#SERENDIPITY TO THE MAX
 Twitter is known for fostering weak
ties…but there is strength in ...
WHY YOU SHOULD JOIN TWITTER?
LOOSE CONNECTIONS & THE
STRENGTH OF WEAK TIES
 In a landmark1973 study (30K+ citations), Mar...
CREATE AN ACCOUNT AT TWITTER.COM
Twitter: @phmai
WHAT TO PUT IN YOUR PROFILE? Twitter: @phmai
1. Your picture – Use a picture that is clear, smiling, welcoming, no
sun gla...
TWITTER PROFILE EXAMPLE #1 Twitter: @phmai
 Why it works: It’s witty and humorous. Hillary needs no
introduction. But mod...
TWITTER PROFILE EXAMPLE #2 Twitter: @phmai
 Why it works: WYSIWYG - What you see is what you get!
TWITTER PROFILE EXAMPLE #3 Twitter: @phmai
 Why it works: Keywords-friendly!
WHOM TO FOLLOW?
Twitter: @phmai
Use the Twitter search feature to find
1. Colleagues
2. Co-authors
3. Professional organiz...
WHAT TO TWEET ABOUT?
Nothing!*
*Use it as your ‘Personal Learning Network. Just
read and learn. Join the 40% who are using...
WHAT TO TWEET ABOUT?
Twitter: @phmai
1. Useful links/resources you’ve found/your own research results - news
article, an u...
COMMON TWITTER QUESTIONS &
THINGS TO KEEP IN MIND
1. What is Best time to tweet? Depends on when your
followers are online...
@PHMAI TWITTER NETWORK (1 MONTH)
(NETWORK VIZ CREATED WITH NETLYTIC.ORG) Twitter: @phmai
Twitter: @phmai
#SERENDIPITOUS CONNECTIONS
A RE-TWEET OF ONE TWEET LEADING TO…
Twitter: @phmai
#SERENDIPITOUS CONNECTIONS
A RICH CONVERSATION & NEW CONNECTIONS
IF YOU FIND TOO MANY OF THESE IN
YOUR TWITTER STREAM, IT MIGHT BE
POLLUTED! TIME TO FIND A NEW
TEACHER. Twitter: @phmai
GO TO TWEETDECK.TWITTER.COM
& SIGN IN WITH YOUR TWITTER
ACCOUNT Twitter: @phmai
TWEETDECK DASHBOARD EXAMPLE Twitter: @phmai
 You can create a custom information dashboard with: Home Timeline,
Notificat...
GO TO TWEETDECK.TWITTER.COM
& SIGN IN W/ YOUR TWITTER ACCOUNT Twitter: @phmai
1. Schedule Tweets to be posted in the futur...
OUTLINE
Twitter: @phmai
 Why Scholars & Other Professionals Are Using
Social Media
 How to Use Twitter
 Why you should ...
WHY YOU SHOULD
CONSIDER BLOGGING? Twitter: @phmai
1. Help you to reflect
2. Build personal reputation & gain global impact...
CREATE AN ACCOUNT AT
WORDPRESS.COM Twitter: @phmai
GETTING STARTED ON
WORDPRESS.COM Twitter: @phmai
Twitter: @phmai
HELP IS AVAILABLE AT
EN.SUPPORT.WORDPRESS.COM
OTHER POPULAR BLOG
PUBLISHING PLATFORMS Twitter: @phmai
1. Medium.com
2. Linkedin.com
3. Ghost.org
4. Typepad.com
5. Tumbl...
WHAT TO BLOG ABOUT?
Twitter: @phmai
1. React to current developments in your field
2. Describe and reflect your own resear...
A PROFESSIONAL BLOG EXAMPLE #1: JULIA HANIGSBERG,
FORMER V-P, ADMINISTRATION & FINANCE @RYERSONU
HTTP://VPAF.BLOG.RYERSON....
A PROFESSIONAL BLOG - EXAMPLE #2:
HTTP://SOCIALMEDIALAB.CA/
Twitter: @phmai
THINGS TO KEEP IN MIND
IF YOU DO DECIDE TO BLOG
Twitter: @phmai
1. Be clear about what your blog is for
2. Reuse/repurpose...
WIRED ACADEMIA PROJECT PUBLICATIONS
SOCIALMEDIALAB.CA
Twitter: @phmai
 Gruzd, A., & Goertzen, M. (2013). Wired Academia: ...
LOOSE CONNECTIONS AND THE
STRENGTH OF WEAK TIES:
HOW TO USE TWITTER AND BLOGS TO ENHANCE
YOUR PROFESSIONAL ACADEMIC PROFIL...
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Loose Connections and the Strength of Weak Ties: How to Use Twitter and Blogs to Enhance Your Professional Academic Profile

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Loose Connections & the Strength of Weak Ties: How to Use Twitter & Blogs to Enhance Your Professional Academic Profile. This is a Twitter and blogging 101 for novice. The advice is meant for academics who are thinking about venturing online but it can be useful to other professionals as well. Please let me know what you think. I would love to hear your feedback and advice.

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Loose Connections and the Strength of Weak Ties: How to Use Twitter and Blogs to Enhance Your Professional Academic Profile

  1. 1. LOOSE CONNECTIONS AND THE STRENGTH OF WEAK TIES: HOW TO USE TWITTER AND BLOGS TO ENHANCE YOUR PROFESSIONAL ACADEMIC PROFILE Philip H. Mai, M.A., J.D. Academic Communications Manager, Ryerson University • Communications, Government and Community Engagement (CGCE), Ted Rogers School of Management (TRSM) & Office of the Provost Research Collaborator • Ryerson University Social Media Lab Twitter: @phmai
  2. 2. WWW.SOCIALMEDIALAB.CA A NEW @TRSMRYERSONU RESEARCH LAB @RYERSONU Twitter: @phmai
  3. 3. SOCIAL MEDIA = WHAT’S FOR BREAKFAST? Twitter: @phmai
  4. 4. SOCIAL MEDIA = CUTE CAT PICTURES? Twitter: @phmai
  5. 5. SOCIAL MEDIA IS MORE THAN JUST CUTE CAT PICTURES! Twitter: @phmai
  6. 6. OUTLINE Twitter: @phmai  Wired Academia: Social Media & Scholars  How to Use Twitter  Why you should join Twitter?  Loose Connections and the Strength of Weak Ties  What to put in your profile?  Whom to follow?  What to tweet about?  Some common Twitter questions.  Blogging  Why you should consider blogging?  How to set up your own blog?  What to blog about  Things to keep in mind
  7. 7. WIRED ACADEMIA: SOCIAL MEDIA & SCHOLARS Twitter: @phmai 0% 10% 20% 30% 40% 50% 60% Discovering new funding Garnering mass media attention Publishing findings Maintaining professional image Soliciting advice from peers Collaborating with other… Making new research contacts Promoting current work/research Discovering new ideas or… Following other researchers'… Keeping up to date with topics SSHRC Funded Research 2010-13 (Select) Research Questions (SocialMediaLab.ca online survey: Based on 315 respondents) • Why are some scholars using social media? • What are the perceived utility with using social media among scholarly users?
  8. 8. RECAP: TOP 3 REASONS WHY SCHOLARS USE SOCIAL MEDIA Twitter: @phmai 1. Information gathering, 2. Information dissemination (raising awareness of research and building a following) 3. Identify Peers & Potential Collaborators
  9. 9. POPULAR SOCIAL NETWORKING SITES FOR SCHOLARS Twitter: @phmai  Academia.edu – “A place to share and follow research.” 15 million researchers.  ResearchGate.net – “Access scientific knowledge, and make your research visible.” 5 million researchers.  Twitter.com – “Connect with your friends — and other fascinating people.” 284 million users.
  10. 10. OUTLINE Twitter: @phmai  Why Scholars & Other Professionals Are Using Social Media  How to Use Twitter  Why you should join Twitter?  Loose Connections and the Strength of Weak Ties  What to put in your profile?  Whom to follow?  What to tweet about?  Some common Twitter questions.  Blogging  Why you should consider blogging?  How to set up your own blog?  What to blog about  Things to keep in mind
  11. 11. WHY YOU SHOULD JOIN TWITTER? TWITTER FACTS  284 million active Users (December 2014)  Generating 1 billon new tweets every 2 days.  40% of Twitter users don't share any information. They consume. Twitter: @phmai
  12. 12. WHY YOU SHOULD JOIN TWITTER? -#SERENDIPITY TO THE MAX  Twitter is known for fostering weak ties…but there is strength in weak ties!  It’s the perfect medium for making serendipitous connections to people and ideas. Twitter: @phmai
  13. 13. WHY YOU SHOULD JOIN TWITTER? LOOSE CONNECTIONS & THE STRENGTH OF WEAK TIES  In a landmark1973 study (30K+ citations), Mark Granovetter, a sociologist and professor at Stanford wanted to know how people found jobs in communities around Boston.  Granovetter found that over 80% of the people in his study did not find a job through close friends – but though distant acquaintances—friends of friends. He called the phenomenon ’the strength of weak ties.’  People close to us in our peer group tend to have the same limited knowledge, share many of the same personal relationships, have similar experiences and face similar challenges. They are not an ideal source for new info.  The global information that we need to stand out among our peers usually lies outside of our local network. Twitter: @phmai
  14. 14. CREATE AN ACCOUNT AT TWITTER.COM Twitter: @phmai
  15. 15. WHAT TO PUT IN YOUR PROFILE? Twitter: @phmai 1. Your picture – Use a picture that is clear, smiling, welcoming, no sun glasses 2. Your areas of expertise – Are you an expert? A researcher? Do you have a professional degree? List them. 3. Inject your personality – It is what makes you unique and sets you apart 4. Include your interests - Hobbies and experiences. Listing them will most likely attract followers who share the same interests. 5. Embrace adjectives – Be truthful but shameless! 6. Keep it short – You only have 160 characters. Use short phrases, not full sentences. 7. Add a link or 2 – Add your personal/work website
  16. 16. TWITTER PROFILE EXAMPLE #1 Twitter: @phmai  Why it works: It’s witty and humorous. Hillary needs no introduction. But modifiers like “pantsuit aficionado” allows us to see a new side of Hillary. It makes her sounds funny and human.
  17. 17. TWITTER PROFILE EXAMPLE #2 Twitter: @phmai  Why it works: WYSIWYG - What you see is what you get!
  18. 18. TWITTER PROFILE EXAMPLE #3 Twitter: @phmai  Why it works: Keywords-friendly!
  19. 19. WHOM TO FOLLOW? Twitter: @phmai Use the Twitter search feature to find 1. Colleagues 2. Co-authors 3. Professional organizations 4. Journalists 5. Graduate students 6. Friends 7. People tweeting about topics you are interested in
  20. 20. WHAT TO TWEET ABOUT? Nothing!* *Use it as your ‘Personal Learning Network. Just read and learn. Join the 40% who are using it to consume free information.’ Twitter: @phmai
  21. 21. WHAT TO TWEET ABOUT? Twitter: @phmai 1. Useful links/resources you’ve found/your own research results - news article, an upcoming event, a new resource. If your followers find it useful they might pass it on, introducing you to more followers. 2. Reply/respond to another person’s tweet - Twitter is a social medium. Develop relationships with people & have a real conversation. 3. Retweet - share interesting tweets from other people to your followers 4. Tweet a photo -show something interesting you have seen 5. Tweet a live event – conferences, seminars etc… 6. Tweet a quote - someone else’s or one of your own. Heard/read/thought of something interesting or profound ? Tweet it! 7. Initiate a call to action - Twitter is great for organizing events and causes. (ex. Call for Papers, conference announcements, recruiting subjects, research assistants etc…) 8. Ask a question/take an impromptu survey – crowdsourcing the solution. Somebody out there has the answer! 9. Tweet about your new blog post
  22. 22. COMMON TWITTER QUESTIONS & THINGS TO KEEP IN MIND 1. What is Best time to tweet? Depends on when your followers are online. (Use Twitter analytic tools like Followerwonk.com or socialbro.com to find out) • 6-10 am- Commute • Noon - Lunch time • 3-6pm - Before going home • 8-10pm - After dinner • 11-12am – Before bed 2. 140 Characters is too short…Yes…but you can add a link! 3. What is a # (hashtag)? (ex. #TOpoli, #cdnpoli, #immunizations, #GlobalWarming, etc…) 4. Is it OK to unfollow someone? (Twitter = weak ties -> YES!) 5. When should I block someone? 6. Get to know your community, ask them their needs, & communicate with them often. 7. It’s not a popularity contest! The end goal is to build a micro-community of people who can help you and whom you would want to help. Twitter: @phmai
  23. 23. @PHMAI TWITTER NETWORK (1 MONTH) (NETWORK VIZ CREATED WITH NETLYTIC.ORG) Twitter: @phmai
  24. 24. Twitter: @phmai #SERENDIPITOUS CONNECTIONS A RE-TWEET OF ONE TWEET LEADING TO…
  25. 25. Twitter: @phmai #SERENDIPITOUS CONNECTIONS A RICH CONVERSATION & NEW CONNECTIONS
  26. 26. IF YOU FIND TOO MANY OF THESE IN YOUR TWITTER STREAM, IT MIGHT BE POLLUTED! TIME TO FIND A NEW TEACHER. Twitter: @phmai
  27. 27. GO TO TWEETDECK.TWITTER.COM & SIGN IN WITH YOUR TWITTER ACCOUNT Twitter: @phmai
  28. 28. TWEETDECK DASHBOARD EXAMPLE Twitter: @phmai  You can create a custom information dashboard with: Home Timeline, Notifications, Mentions, Favorites, + subjects you are interested in following. (Ex for me, it’s…..Social Media, Big Data, etc…)
  29. 29. GO TO TWEETDECK.TWITTER.COM & SIGN IN W/ YOUR TWITTER ACCOUNT Twitter: @phmai 1. Schedule Tweets to be posted in the future. 2. Manage multiple accounts, Tweet and follow from one or all. 3. Monitor multiple timelines (Accounts) in one easy interface 4. Turn on alerts to keep up with emerging information. 5. Mute users or terms to eliminate unwanted noise. 6. Filter searches based on criteria like engagement, users and content type.
  30. 30. OUTLINE Twitter: @phmai  Why Scholars & Other Professionals Are Using Social Media  How to Use Twitter  Why you should join Twitter?  Loose Connections and the Strength of Weak Ties  What to put in your profile?  Whom to follow?  What to tweet about?  Some common Twitter questions.  Blogging  Why you should consider blogging?  How to set up your own blog?  What to blog about  Things to keep in mind
  31. 31. WHY YOU SHOULD CONSIDER BLOGGING? Twitter: @phmai 1. Help you to reflect 2. Build personal reputation & gain global impact 3. Increase your engagement with your subject area/academic peers 4. Provides you with a centralise place to record and share your work and those of your collaborators 5. Recruit students/Research Assistants 6. Funders are increasingly mandating a knowledge mobilization plan as part of your work 7. Helps to demystify: 1. what you do 2. Why do you do what you do? 3. Why does it matter to you? 4. Why should it matter to anyone else?
  32. 32. CREATE AN ACCOUNT AT WORDPRESS.COM Twitter: @phmai
  33. 33. GETTING STARTED ON WORDPRESS.COM Twitter: @phmai
  34. 34. Twitter: @phmai HELP IS AVAILABLE AT EN.SUPPORT.WORDPRESS.COM
  35. 35. OTHER POPULAR BLOG PUBLISHING PLATFORMS Twitter: @phmai 1. Medium.com 2. Linkedin.com 3. Ghost.org 4. Typepad.com 5. Tumblr.com 6. Blogger.com
  36. 36. WHAT TO BLOG ABOUT? Twitter: @phmai 1. React to current developments in your field 2. Describe and reflect your own research or area of interest 3. Publicise your own publications and those of your peers 4. Inform your community about an upcoming event/talk and other activities 5. Create a profile of people and researchers in your own group 6. Talk about an upcoming conference you are attending 7. Etc…
  37. 37. A PROFESSIONAL BLOG EXAMPLE #1: JULIA HANIGSBERG, FORMER V-P, ADMINISTRATION & FINANCE @RYERSONU HTTP://VPAF.BLOG.RYERSON.CA/ Twitter: @phmai
  38. 38. A PROFESSIONAL BLOG - EXAMPLE #2: HTTP://SOCIALMEDIALAB.CA/ Twitter: @phmai
  39. 39. THINGS TO KEEP IN MIND IF YOU DO DECIDE TO BLOG Twitter: @phmai 1. Be clear about what your blog is for 2. Reuse/repurpose your other writings 3. Properly Frame every post so that it reflects/reinforces what your blog is about 4. Blog from a first person perspective 5. 500-1500 words in length 6. Casual in tone 7. Regular updates are important 8. Multi-authors blogs are OK 9. Use Twitter, Facebook, LinkedIn to drive traffic to your blog 10. Include pictures, videos and audios 11. Interactive comments should be encouraged but moderated 12. Decide how controversial do you want to be (Be bold, not reckless. If you’ll say it in person, then go ahead and say it online.) 13. Most importantly… Blog because YOU want to!
  40. 40. WIRED ACADEMIA PROJECT PUBLICATIONS SOCIALMEDIALAB.CA Twitter: @phmai  Gruzd, A., & Goertzen, M. (2013). Wired Academia: Why Social Science Scholars Are Using Social Media. The 46th Hawaii International Conference on System Sciences (HICSS): 3332-3341, DOI: 10.1109/HICSS.2013.614  Gruzd, A., Staves, K., Wilk, A. (2012). Connected Scholars: Examining the Role of Social Media in Research Practices of Faculty using the UTAUT model. Computers in Human Behavior 28 (6), 2340-2350, DOI: j.chb.2012.07.004  Gruzd, A., Staves, K., and Wilk, A. (2011). Tenure and Promotion in the Age of Online Social Media. Proceedings of the American Society for Information Science and Technology (ASIS&T) Conference, October 9-13, 2011, New Orleans, LA, USA. DOI: 10.1002/meet.2011.14504801154
  41. 41. LOOSE CONNECTIONS AND THE STRENGTH OF WEAK TIES: HOW TO USE TWITTER AND BLOGS TO ENHANCE YOUR PROFESSIONAL ACADEMIC PROFILE JANUARY 27, 2015 Philip H. Mai, M.A., J.D. Academic Communications Manager, Ryerson University • Communications, Government and Community Engagement (CGCE), Ted Rogers School of Management (TRSM) & Office of the Provost Research Collaborator • Ryerson University Social Media Lab Twitter: @phmai

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