13. How can you tell when a person is addicted to
SNS?
• How often do you find that you stay on-line longer than you
intended?
• How often do you neglect household chores to spend more
time on-line?
• How often do you prefer the excitement of the Internet to
intimacy with your partner?
• How often do you form new relationships with fellow on-line
users?
• How often do others in your life complain to you about the
amount of time you spend on-line?
• How often do your grades or school work suffer because of the
amount of time you spend on-line?
• How often does your job performance or productivity suffer
because of the Internet? …………………..etc.
14. People becoming addicted to Social Media
According to a study, the addiction to
Social Media is similar to a drug addiction
and can even be accompanied by
symptoms of withdrawal!!
15. People becoming addicted to
Social Media
According to a study, the addiction to
Social Media is similar to a drug addiction
and can even be accompanied by
symptoms of withdrawal!!
17. Outline
1. Why we chose Twitter?
2. About Twitter
1. Twitter vs Facebook
2. Twitter in the world
3. Japanese case
1. Japanese general situation
2. Japanese corporate strategy with
Twitter
4. Conclusion
23. Glico: Pocky
Tweet
• About its products
• About the company
Move
• “Let’s share pocky” movement
• Post photo
Profit
• Got 4 times profit
[3] http://blog.members.co.jp/article/14475
24. Nippon Television
Tweet
• About music program
Move
• Twitter+TV = Social-television
• Audiences’ participation
Profit
• Got more ratings
[3] http://blog.members.co.jp/article/14475
25. My case:
Drag queen cafe
Tweet
• Survey about menu
• Interactive with customers
Move
• Before-care service
• After-care service
Profit
• Got twice profit ever
26. Summery
Tweet
• Short message
• Carefree posting
Spread
• Teenagers use a lot
• Movement
Result
• 2nd popular in Japan
• Corporate strategy to use it
27. Conclusion
• Growth of SNS
→ Change Characteristics of Japanese People
→ A sort of Americanisation