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Power & Influence 
Twitter
Hashtags for Today 
#power&influence 
My Twitter Handle 
@ginacarr
WHAT 
WHY 
HOW
Twitter Users:
Twitter 
Engage with the World
Twitter 
Engage with the World 
Simple
Twitter 
Engage with the World 
Simple 
Real Time Communication
Twitter 
Engage with the World 
Simple 
Real Time Communication 
Access to ANYONE
Twitter - Trends
Power & Influence - Twitter
The ABCs of Engagement 
A = Always Be 
Engaging 
B = Be Consistent 
C = Connect
R-Commerce Principles 
Listen to Others
R-Commerce Principles 
Listen to Others 
Care about What Matters to Them
R-Commerce Principles 
Listen to Others 
Care about What Matters to Them 
Provide Lots of Value
R-Commerce Principles 
Listen to Others 
Care about What Matters to Them 
Provide Lots of Value 
Engage with Customers
R-Commerce Principles 
Listen to Others 
Care about What Matters to Them 
Provide Lots of Value 
Engage with Customers 
Genuinely Provide Help
R-Commerce Principles 
Listen to Others 
Care about What Matters to Them 
Provide Lots of Value 
Engage with Customers 
Genuinely Provide Help 
Help Others Generate Business
Klout Counts: 
Retweets
Klout Counts: 
Retweets 
Mentions
Klout Counts: 
Retweets 
Mentions 
List Memberships
Klout Counts: 
Retweets 
Mentions 
List Memberships 
Followers
Klout Counts: 
Retweets 
Mentions 
List Memberships 
Followers 
@Replies
Klout Counts
Klout Counts 
MOST
Twitter Do's 
Follow Back
Twitter Do's 
Follow Back 
RT others
Twitter Do's 
Follow Back 
RT others 
Create 100 Tweets
Twitter Do's 
Follow Back 
RT others 
Create 100 Tweets 
Use Hashtags
Twitter Don’ts 
Don't Buy Followers
Twitter Don’ts 
Don't Buy Followers 
Don't spam with posts - 
constant promotion
Twitter Don’ts 
Don't Buy Followers 
Don't spam with posts - 
constant promotion 
Don't Auto DM people
Daily 
Tweet your own stuff
Daily 
Tweet your own stuff 
Tweet OPC
Daily 
Tweet your own stuff 
Tweet OPC 
Follow 10 people
Daily 
Tweet your own stuff 
Tweet OPC 
Follow 10 people 
RT 3 people
Daily 
Tweet your own stuff 
Tweet OPC 
Follow 10 people 
RT 3 people 
@reply to 3 people
Daily 
Tweet your own stuff 
Tweet OPC 
Follow 10 people 
RT 3 people 
@reply to 3 people 
Check @mentions
Daily 
Tweet your own stuff 
Tweet OPC 
Follow 10 people 
RT 3 people 
@reply to 3 people 
Check @mentions 
Check DMs
Twitter - Trends
Nice Cover Pic & Profile Pic
Nice Cover Pic & Profile Pic
Power & Influence - Twitter
Tweet 
Consistency is key to a high 
#kloutscore. ~@ginacarr 
#Power&Influence
NINJA TRICKS 
& TOOLS 
to 
Help with 
Twiter
Twubs.com/linkedinchat #linkedinchat 
Thursdays 2 pm EST
CHECKLISTS – Daily, Weekly, Monthly, Annually 
Critical for Succcess in Social Media
BufferApp.com
HOOTSUITE.com
HOOTSUITE.com
hootsuite
Twellow.com
TweetThis - WordPress
ClickToTweet 
WordPress
ClickToTweet 
WordPress
ClickToTweet 
WordPress
SocialBuzzTraining.com 
Thursdays 2 pm EST 
LEARN 
SHARE
WIKIPEDIA.org
WIKIPEDIA.org 
Noteworthy 
Significant coverage by 
major media.
WIKIPEDIA.org
WIKIPEDIA.org
Consistently 
Produce 
Great Content 
That People Want to 
Share
Schedule 
Marketing 
Audit w/ 
Gina & Terry

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Power & Influence - Twitter