Talk 1: Butter Braid Pastries Dealer Conference: What you need to know about Facebook and Instagram to grow your dealership in 2019
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The focus of this deck is to talk about what dealers need to know about changes and best practices on Facebook and Instagram for 2019
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Talk 1: Butter Braid Pastries Dealer Conference: What you need to know about Facebook and Instagram to grow your dealership in 2019
- 1. What You Need to Know about Facebook and Instagram for 2019 With Don Stanley || 3RhinoMedia Country Maid/Butter Braid Pastries Conference June 13, 2019
- 2. TODAY’S AGENDA 2 A quick refresher on why our marketing efforts fail What’s changing with Facebook and Instagram? Is Facebook going to help us grow our business? 2 2 If so, what should we be doing? 1 2 3 4 Don Stanley| 3rhinomedia.com
- 3. So why doesn’t Facebook, Instagram or websites work for many businesses? 1 START HERE 21
- 4. Our Goals with FB & IG We want to create business value 1. Increase AWARENESS of our dealership with people 2. Get people to CONSIDIER us for their fundraiser 3. Have people SIGN UP (aka CONVERT) with use.
- 5. Their Goals with FB & IG They want to 1. Connect with family/friends 2. Find Entertainment to smile/escape 3. Get Educated to learn and solve 4. Find News to keep up-to-date in their circles This is the same as last year!
- 7. What happens when they come across unhelpful stuff?
- 8. 1946 NYC Subway by Stanley Kubrick
- 9. Takeaway: We need to be helpful. How can we do that? We’ll do a short exercise later
- 10. What’s changing with Facebook and Instagram? 1 NEXT 2 2
- 11. Zuckerberg is changing the mission of Facebook to … With Don Stanley || 3RhinoMedia
- 12. Facebook is rewarding pages that create value and How do we create value? Connecting with family/friends Entertainment to smile/escape Education to learn and solve News to keep up-to-date WHY?
- 14. What does this mean for us? Stories, Targeted, useful content (both paid and unpaid), Groups and Messenger will are becoming more important. FYI: we’ll cover messenger, stories and simple ads in my last session
- 15. Facebook is rewarding pages that create value and How do we create value? Connecting with family/friends Entertainment to smile/escape Education to learn and solve News to keep up-to-date
- 16. Are people fleeing Facebook? Is there still business value? 1 NEXT 2 3
- 20. By creating value. How? Let’s do an exercise. 1 MAKE FACEBOOK WORK FOR US 2 4
- 21. Create what People Want Let’s Brainstorm 1. Seasonality of our Industry 2. Questions and needs people have
- 22. Types of Content People Want Stories (which we will cover this afternoon)
- 25. What does this mean for us?
- 26. Should we be using FB and IG to grow our business?
- 27. Yes, we need to fish where the fish are
- 28. Takeaways What’s important to you? Facebook is a great supplement to your other marketing activities Need to be of value or Facebook really isn’t worth it Learn to use Facebook Live and Facebook Stories to create fun, helpful content that drives business Fish where the fish are
- 29. DON STANLEY www.3RhinoMedia.com don@3RhinoMedia.com 608-561-7097 TWITTER: @3rhinomedia FACEBOOK: facebook.com/donstanley1294 LINKEDIN: www.linkedin.com/in/donstanley1294 YOUTUBE: www.youtube.com/3rhinomedia