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Increase Membership Engagement with Social Media

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In this webinar, Amy Sample Ward (CEO, the Nonprofit Technology Network), shows you how to align your organization's mission, goals and audience with the right kind of content and tools. Enjoy!

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Increase Membership Engagement with Social Media

  1. 1. Membership Growth Online Summit Where Nonprofit Leaders and Growth Strategies Converge @wildapricot April 4th – April 8th, 2016 #WAsummit2016 Presenter: Amy Sample Ward CEO, NTEN (The Nonprofit Technology Network) Increase Membership Engagement with Social Media April 6th, 3:00 PM – 4:00 PM (ET)
  2. 2. @amyrsward Lori Smith Smiley Apricot Community Manager Terry Ibele Learning Apricot Content Manager Meet the Apricots
  3. 3. @amyrsward
  4. 4. @amyrsward Yes! You will receive a recording… We will be sharing the recording of this webinar with you in a follow up email sent out next week. See past webinars: www.wildapricot.com/academy
  5. 5. @amyrsward Who is Amy? Author & Speaker • CEO of NTEN, the Nonprofit Technology Network • Speaker, author & trainer • Author of several books • Social Change Anytime Everywhere • Social by Social – a handbook in using social technologies for social impact Outside of Work • Hiking • Biking • Exploring Oregon’s coast or wine country! Presenter: Amy Sample Ward, @amysward Author and Professional Speaker
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  16. 16. @amyrsward Questions to ask: Do different programs or departments connect with different constituent groups? Do services or products target different people? How would you describe your community to someone unfamiliar with your work, and identify if it is relevant to them? STEP 1: GROUPS
  17. 17. @amyrsward Questions to ask: Why does the community continue needing your services, programs, or work? What is the value in others participating? ------ What do you need help with or involvement from the community to achieve? How can your work improve with engagement? STEP 2: GOALS
  18. 18. @amyrsward Questions to ask: Where does this group already talk or engage with each other and with you? Which channels/platforms are most appropriate to the kind of content they need? What kind of engagement is required to match the goals? STEP 3: CHANNELS
  19. 19. @amyrsward Get this template! http://bit.ly/DIYcommunity
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  22. 22. @amyrsward Examples: Program or service updates Staff announcements Job opening announcements Volunteer opportunities Fundraisers Events Campaigns Organized calls to action STEP 1: CONTENT TYPES
  23. 23. @amyrsward Examples: Increase visibility of the organization Increase participation Raise funds Build leadership in the community Find sponsors or partners Recruit volunteers Build and engage the community STEP 2: GOALS
  24. 24. @amyrsward Examples: Newsletter or mailing Email newsletter Twitter Facebook Instagram Website Blog In-person STEP 3: CHANNELS
  25. 25. @amyrsward Get this template! http://bit.ly/DIYtemplate
  26. 26. @amyrsward Flickr: morebyless
  27. 27. @amyrsward Step 1: Link Strategy to Goals What do you do? Why do you do it? What does success look like? Role of Mission
  28. 28. @amyrsward Step 2: Link Goals to Social Role of Social Where do you engage and why? With whom? What value are you creating?
  29. 29. @amyrsward Step 3: Acting on Strategic Data Role of Data Where are you? Where were you? Where do you want to be?
  30. 30. @amyrsward NTEN Example: Link Strategy to Goals Mission to Goal NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.
  31. 31. @amyrsward NTEN Example: Link Goals to Social Goals to Social Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
  32. 32. @amyrsward NTEN Example: Link Goals to Social Goals to Social Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
  33. 33. @amyrsward NTEN Example: Acting on Strategic Data Action on Data • % of Conversation • # of outside articles & speaking engagements • Retweets and shares • # of Member requests for specific information • positive mentions of NTEN and NTC • guest content (NTEN blog) promotion • leading referral sites (external) • leading referral platforms (social media) • referral site with longest on site time
  34. 34. @amyrsward Get this template! http://bit.ly/MetricsTemplate
  35. 35. @amyrsward Flickr: thiago_avancini
  36. 36. @amyrsward Step 1: Listening
  37. 37. @amyrsward Step 1: Listening
  38. 38. @amyrsward Step 1: Listening
  39. 39. @amyrsward Step 2: Joining
  40. 40. @amyrsward Step 2: Joining
  41. 41. @amyrsward Step 2: Joining
  42. 42. @amyrsward Step 3: Creating
  43. 43. @amyrsward Step 3: Creating
  44. 44. @amyrsward Step 3: Creating
  45. 45. @amyrsward Listen: Find where your members are Listen for key issues, hot topics Identify points of interest Evaluate who is participating REMINDERS Join: Reply Recognize Celebrate Promote Create: Add value Place content with specific groups Use the news to stay relevant Let your community post
  46. 46. @amyrsward Connect with me anytime: NTEN AmySampleWard.org nten.org @amyrsward amy@nten.org linkedin.com/in/amysampleward THANK YOU!
  47. 47. @amyrsward We have recorded this webinar and will be sharing it with you. Build. Connect. Grow. Membership & more. THANK YOU!
  48. 48. Membership Growth Online Summit Where Nonprofit Leaders and Growth Strategies Converge @wildapricot April 4th – April 8th, 2016 #WAsummit2016 Presenter: Sarah Sladek, @SarahSladek CEO, XYZ University, Author and Professional Speaker How to turn Millennials into Members April 7th, 3:00 PM – 4:00 PM (ET)
  49. 49. Full Agenda! http://trial.wildapricot.com/lp/Online-Summit-April2016 Wednesday, April 6th @ 3:00 PM (ET) Increase Membership Engagement with Social Media Thursday, April 7th @ 3:00 PM (ET) How to Turn Millennials into Members Friday, April 8th @ 3:00 PM (ET) From the Bottom-Up - Tips for Building an Effective Membership Model Monday, April 4th @ 3:00 PM (ET) Attract & Retain New Members with a Marketing Funnel Tuesday, April 5th @ 11:00 AM (ET) How to Increase Members with Facebook Ads Tuesday, April 5th @ 3:00 PM (ET) How to be a Google Ads Super Hero - for Charities & Nonprofits
  50. 50. @amyrsward Build. Connect. Grow. Membership & more. Thank you for participating in our workshop! www.wildapricot.com Try our free 30-day trial – risk free! Rated #1 in Capterra’s Top Membership Management Software 3 years in a row.

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