Using Social Media for Emergency Agencies

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WIsconsin Fire Service Administrative Association presentation in Madison, WI 3-20-13

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Using Social Media for Emergency Agencies

  1. 1. Leveraging Social Media:For Emergency RespondersWI Fire Service Administrative Association Facilitator: Don Stanley 3Rhino Media || UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097 DON STANLEY | @3rhinomedia | 3rhinomedia.com
  2. 2. I am … CEO, business owner Strategist, Speaker, Workshop Junkie Faculty Member (I have a bunch of awards and titles) Regular contributor to local media Passionate about connecting people and organizations DON STANLEY | @3rhinomedia | 3rhinomedia.com
  3. 3. Our Mission For Today Why social media is an important communication outlet What are the trends in today’s world? How does social media apply to emergency situations/disasters? Importance of posting key information at the right times Importance of connecting with amplifers Quality vs. Quantity – importance of accuracy and relevancy DON STANLEY | @3rhinomedia | 3rhinomedia.com
  4. 4. START WITH WHY!Why social media is an important communication outlet
  5. 5. Social Mediais a huge part of ourLIFE. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  6. 6. 20%Total amount of online time dedicated to social media. (And the number is increasing rapidly with the rise of mobile technology) DON STANLEY | @3rhinomedia | 3rhinomedia.com
  7. 7. 20%Total amount of online time dedicated to social media. (And the number is increasing rapidly with mobile technology) DON STANLEY | @3rhinomedia | 3rhinomedia.com
  8. 8. A Quick Look at the Tools Being Used. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  9. 9. tastic onLet’s look at the #s
  10. 10. Number of Accounts150 million (2009)500 million (2010)700 million (2011)1 BILLION (2012) *FB is blocked in China
  11. 11. AVERAGE USERMONTHLY:• 8 friend requests per month• 8-30 hours/month• 40 visits/month• 80 community pages, groups and events• creates 90 pieces of content each month• 350 million access FB via a mobile device each day (up from 200 million)DAILY:• 30 billion pieces of content are shared each day, including 250 million photosSource: facebook.com, pingdom.com
  12. 12. Changing the world, 140 characters at a time
  13. 13. By The #s 140 million users 55% via mobile 40% just listenIt’s a news source, outreach tool and coordination tool
  14. 14. YouTube
  15. 15. youtube fact 2 72 Hours via mashable.com
  16. 16. 4 youtube fact 4800m unique visitors/month#2 Search Engine4B hours watched each month200m+ mobile views/day
  17. 17. Mobile Usage Mobile Apps Social MediaPeople want/expect engagement on the go
  18. 18. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  19. 19. How Does this Apply?How does social media apply to emergency situations?
  20. 20. Often People Turn to Social Media FIRST because it is a huge part of their LIFE. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  21. 21. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  22. 22. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  23. 23. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  24. 24. Case Studies
  25. 25. DON STANLEY | @3rhinomedia | 3rhinomedia.com
  26. 26. Case Study
  27. 27. Case Study
  28. 28. Case Study
  29. 29. Case Study
  30. 30. THE VALUE OF TIMINGHow does social media apply to emergency situations?
  31. 31. ALL THE TIME ACTIVITIES• Building Relationships Ahead of Time (with citizens, other service providers, news media, etc.) and building knowledge within the community DON STANLEY | @3rhinomedia | 3rhinomedia.com
  32. 32. Case Study
  33. 33. ALL THE TIME ACTIVITIES• Building Relationships Ahead of Time (with citizens, other service providers, news media, etc.) and building knowledge within the communityPRE-DISASTER/EMERGENCY• When possible, announcing to volunteers, community, media, etc. how to get prepared and pre-coordinate activities DON STANLEY | @3rhinomedia | 3rhinomedia.com
  34. 34. DURING THE SITUATION• Have a plan ahead of time regarding the role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media? DON STANLEY | @3rhinomedia | 3rhinomedia.com
  35. 35. DURING THE SITUATION• Have a plan ahead of time regarding the role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media?POST DISASTER/EMERGENCY• Again, what roll will you play? Will you help direct people affected to resources and be a clearing house? What other roles can you fill? DON STANLEY | @3rhinomedia | 3rhinomedia.com
  36. 36. QUALITY v. QUANTITYThe importance of accuracy and relevancy
  37. 37. QUALITY v. QUANTITYThe importance of accuracy and relevancy
  38. 38. So what will you do next?Let’s Discuss Connect with me Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097

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