Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.

1. Don Stanley www.3rhinomedia.com
Choosing the Best Social Network
FOR YOUR BUSINESS

2. I’M A …
BUSINESS OWNER.
MARKETING COACH.
COLLEGE EDUCATOR.
HI, I’M DON STANLEY

3. I AM VERY
PASSIONATE
ABOUT HELPING
SOLOPRENEUERS,
ENTREPRENEURS,
AND BUSINESSES
CONNECT WITH THEIR
CUSTOMERS & COMMUNITY
I’M NOT A TECH GUY…

5. have you walk out of here
FEELING CONFIDENT
that (1) you know your audience better and (2) you
know which network/s to use to connect with them
OUR BIG GOAL

6. SECTION 1: The Foundation of Successful Social/Marketing
SECTION 2: How to Stink at Social
SECTION 3: Stages & Goals of Social
SECTION 4: Social Platforms
SECTION 5: Next Steps
ROAD MAP

7. Foundation
SECTION 1:
for success starts here

8. Golden
Rule
Marketing#goldenrulemarketing

9. #1 Top Tip
comes from this gent

10. Chris Brogan
@ChrisBrogan

11. BE HELPFUL
Chris Brogan
@ChrisBrogan

12. The Bottom Line
TRUST results in
TRAFFIC results in
LEADS result in
SALES result in
REVENUE + REFERRALS

13. The Bottom Line
TRUST results in
TRAFFIC results in
LEADS result in
SALES result in
REVENUE + REFERRALS
and you change lives

14. How to Stink
SECTION 2:

15. How to Stink

16. What brands
do you 💕
on social?
Why?

17. How to Stink

18. “People do business
and refer business to
people they KNOW,
they LIKE and they
TRUST.”
Bob Burg, author of
The Go-Giver

19. Are you 💕able
on social?
If not, start here …

20. How well …
do you know your core
customers & community?

21. SO IMPORTANT
BTW, this will be Tweetable …

22. IF YOU WISH TO PERSUADE ME, YOU MUST
THINK MY THOUGHTS
FEEL MY FEELINGS AND
SPEAK MY WORDS

23. IF YOU WISH TO PERSUADE ME, YOU MUST
THINK MY THOUGHTS
FEEL MY FEELINGS AND
SPEAK MY WORDS
CICERO
3 JANUARY 106 BC – 7 DECEMBER 43 BC

24. WHAT CAN YOU TELL ME ABOUT
YOUR AUDIENCE? TAKE 5
1. Who is your core audience? Pareto
2. Why are they on social? Problems
3. How do they use social? Platforms & Time
4. Are your current efforts helping them?
RULE: BE HONEST

25. Goals
SECTION 3:

26. Rate Yourself. Where are you currently overall? With each network?
Internal Goals
Traction Stage
understand the basics of using a digital marketing tool, build
skill. Do you understand the culture and language?
Momentum Stage
get good at consistently using a tool and analyzing the value.
How confident and comfortable do you feel with your
marketing?
Expansion Stage
Once you have mastered a tool, you can expand to another
platform. Are you ready to expand?

27. External Goals
1. Branding and Awareness
2. Protecting Your Reputation
3. Building Community
4. Enhancing Public Relations
5. Facilitating Customer Service
6. Driving Research and Development
7. Driving Sales and Leads

28. Rate Yourself
External Goals Beginner Intermediate Advanced
Branding and Awareness
Reputation Management
Building Community
Enhancing PR
Facilitating Customer Service
Driving Research and
Development
Driving Sales and Leads

29. Platforms
SECTION 4:

30. “Simplicity is the ultimate sophistication”

31. “Simplicity is the ultimate sophistication”
Leonardo Da Vinci

33. WHAT IS YOUR BEST TOOL?
What did you choose?

34. FACEBOOK SUMMARY
• Demographics: Everyone (1 Billion Active).
• Culture: Built on friendships.
• Why People Use: to check in a LOT.
• How They Use It: sharing, videos and pics are most
powerful.
• How to Best Connect: video and link posts are
currently performing best. And localize!
BUT … it’s hard to get through the noise. You might need to
rely on ads (almost for sure).
Regularly update at first. Provide value daily and interact.

35. TWITTER SUMMARY
• Demographics: Wide Range (560 million users).
• Culture: Fast, high-level networking & interaction.
• Why People Use: check in on hashtags, trends, it’s the
ticker of our era, to converse and network.
• How They Use It: jump in and jump out.
• How to Best Connect: Listen and follow. Then reach
out. Promote others. Also, research. It’s a world-wide focus
group.
Not as sexy as other networks at the current time, but it has
definite value.
Not good for long-form content.

36. YOUTUBE SUMMARY
• Demographics: Wide demographics.
• Culture: Video watching of course.
• Why People Use: entertain & educate.
• How They Use It: watching mostly via phone.
• How to Best Connect: Niche video content. Video
is EXPLODING!
Video ranks very high in Google Search. But YouTube videos
don’t perform well on Facebook. Upload videos directly into
Facebook.
Recommend weekly or every other week at minimum if it’s your
primary. However, you can supplement your main social
network with YouTube effectively.

37. INSTAGRAM SUMMARY
• Demographics: Wide profile of users.
• Culture: Intimate experience.
• Why People Use: lifestyle, connections and behind-
the-scenes.
• How They Use It: view images and videos. Connect on
a more personal level.
• How to Best Connect: Human, behind-the-scenes
content. Let people see people and processes. Let them be a
part of the business.
Owned by Facebook so it has a lot of traction.
Not good for long-form content.

38. LINKEDIN SUMMARY
• Demographics: Business & Professionals
• Culture: Professional interactions & connections
• Why People Use: build and grow their professional
connections.
• How They Use It: Researching, connecting & sharing
knowledge.
• How to Best Connect: Listen and follow. Use
LinkedIn Pulse to build thought leadership
Strong B2B value. Don’t over promote yourself. Don’t share
personal stuff without some connection to business. This isn’t the
network for that.

39. PINTEREST SUMMARY
Demographics: Heavily Female (buying power)
Culture: Aspirations & Goals
Why People Use: Curate their dream
How They Use It: Creating boards and adding items to
their boards.
How to Best Connect: Much lower interaction. Create
share-worthy pins and boards. Help organize what your core
audience wants or dreams of.
Very profitable network. But it’s much more solitary as well. Don’t
get the huge interaction levels like other networks.

40. WHAT IS YOUR BEST TOOL?
Let’s look at the handout

41. Day 1: $.01
Two Options: U Choose?
Day 1: $1,000,000

42. Day 1: $.01
Day 11: $10.24
Two Options: U Choose?
Day 1: $1,000,000
Day 11: $1,000,000

43. Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Two Options: U Choose?
Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000

44. Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Day 21: $10,485.76
Two Options: U Choose?
Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000
Day 21: $1,000,000

45. Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Day 21: $10,485.76
DAY 31: $10,737,418.24
Two Options: U Choose?
Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000
Day 21: $1,000,000
DAY 31: $1,000,000

46. Share your
takeaway and
action item.
@3rhinomedia | 3rhinomedia.com

47. OFFER FOR
ATTENDEES
www.3rhinomedia.com/DreamBankFreeFollowUp
@3rhinomedia | 3rhinomedia.com