4. Twitter
Four things to know:
1) #hashtags – organize and connect
conversations on twitter
2) Influencers – Who is important to You and
your interests?
3) Twitter language – annoying, but when in
Rome…
4) When to tweet – tweet and tweet and tweet
and tweet
5. Who are your Influencers?
• Start with a google search
• Search on twitter
• Look at the tweets under your hashtags of
interest
• Follow conversations and see who leads,
organizes threads, gets lots of RTs and
responses
8. Twitter Language
• @ symbol – connects to a twitter handle:
@llorenzesq for example.
• RT= Retweet
• MT= Modified tweet
• DM= Direct Message
• ICYMI= In Case you missed it
• SMH= Shaking my head
9.
10. Making it Easy
1) Schedule regular tweets via hootsuite or
tweetdeck
2) Engage at regular intervals – 2 or 3 times per
day if that’s what you can do.
3) Set goals – follow people regularly, engage,
and release if they don’t follow back.
4) Ask your influencers to look at your work,
and follow you (sometimes).
5) Build your community.
12. Event Checklist
Does your event have a hashtag, and does it
appear on your materials, PPT, etc.?
Do you have a list of the twitter handles of your
presenters, key audience members, etc.?
Have you scheduled tweets leading up to the
event, and during?
Have you asked influencers to engage, provided
model tweets, and sent content?
Are you cross-platforming via FB and Instagram?
13. Remember, People Like
Facebook & Instagram for a reason
• Use Facebook as an engagement platform
• Use human language on FB. People don’t want
hashtags there (unless they’re funny)
• Use pictures on instagram and FB, but connect
to your twitter world
20. CONTACT
Jason Llorenz, Esq.
Sr. Fellow
Rutgers University School of Communication &
Information
Director, Innovation Policy, LIN@R
Jason.llorenz@rutgers.edu
@llorenzesq Twitter
