This presentation was given during SMX Advanced Local University 2013 in Seattle Washington. The presentation has a heavy social focus on Pinterest, Facebook, Yelp, Siri, Apple Maps and Foursquare and we do our best to give alternative methods for traffic besides Google.
48. @Matt_Siltala
How To Infuse Personality
-Naming of Boards
-Descriptions
-Know your Audience
-Have a Theme
-Tell a Story with your Brand
-Be the Expert
78. Other Free Facts and Tricks
If you haven’t already heard...this is the place to find out if
anyone is pinning anything from your site...or your competitor’s
site. :)
http://pinterest.com/source/YOURWEBSITE.com
@Matt_Siltala
81. SI on The Updates
Google “Farmer”
Update: Big Panda Makes Mountains and
Molehills
Google's Comin', Yo! Penguin Update Resources You C
SEO is Dead! Long Live SEO!
Be Semantic: How to Install Microdata
89. @Matt_Siltala
Not A Lot Has Changed
• Having a physical location in the right city is paramount.
• Categories are huge.
• Citations and location data are still critical.
• Quantity of reviews are still way more important than quality.
•…and yes, proximity to centroid still has influence.
(Slide source GetListed)
94. @Matt_Siltala
Other Tips For Digging Deeper
• Whitespark Local Citation Finder
• Brightlocal Citation Tracker
• Google:
"business name" + "phone number"
• Organize citations so you can see NAP data errors
• Clean up duplicates / erroneous citations
95. @Matt_Siltala
Fix Problems
Check InfoGroup, Localeze & Acxiom for incorrect citation information
• InfoGroup: http://expressupdateusa.com/
• Localeze: http://webapp.localeze.com/directory/get-started.aspx
Channel partners get better pricing
• Acxiom: http://mybusinesslistingmanager.com/
Duplicate citations are bad
97. @Matt_Siltala
Constant Contact Survey
• 50% see inaccurate listings for their business
• 70% don’t have time to manage all the sites
• 23% have a good sense listings drive traffic
• 84% believe that having a mobile-able website is important
• 25% know how to create a mobile optimized site
• 62% think it is important to be seen on mobile apps
• 85% believe more people will be looking for business on mobile sites
113. @Matt_Siltala
• Marketplace Ads
Traditional ad unit, may be like or link oriented
• Sponsored Stories
Positioned like Marketplace, focused on content
• Like Ads
Leverage connections to grow fans
• Promoted Posts and News Feed Ads
Overcome ad blockers and leverage the news feed
Facebook Ad Types