Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Getting the most milage out of your content marketing

319 views

Published on

Presentation given during Pubcon Austin 2018 on Visual Content Marketing

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Getting the most milage out of your content marketing

  1. 1. About me.
  2. 2. About me.
  3. 3. Some of our clients.
  4. 4. I love visuals.
  5. 5. There’s so much beauty in our world. Find the corners that speak to your brand and share them with your audience. www.insights.newscred.com/visual-content-marketing-2017
  6. 6. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017
  7. 7. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017
  8. 8. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017 Don’t get left behind
  9. 9. Think Beyond - MailChimp
  10. 10. I really hope this gets likes and links
  11. 11. I really hope this gets likes and links Lets Stop
 Thinking
 Like This
  12. 12. Lets Start Thinking Like This - ReMax
  13. 13. Getting the Most Out of Your Visual Content Blog Banners White Papers PowerPoint Social Content Website Banners MicroGraphics
  14. 14. Case Study
  15. 15. Infographics White Papers
  16. 16. Leverage Your Content for
 MAX Capacity
  17. 17. Blog Content Social Ads Paid Ads The Follow Up Strategy
  18. 18. Campaign Strategies
  19. 19. Plan Out the Topics
  20. 20. Recurring Topics
  21. 21. Once the topics
 are established, a content campaign can be structured
 and planned around each topic with a variety of content created.
  22. 22. This is going to help brands foresee trends and be prepared.
  23. 23. Continue to Think
 Beyond the Normal
  24. 24. THE OBJECTIVE Blendtec, creators of “The World’s Most Advanced Blender,” looked to Avalaunch Media to help them sell 800 units of their brand-new Blendtec GO Jar. As per the promotion, the units all needed to be sold within four days of the launch.
  25. 25. OUR SOLUTION To get Blendtec’s new blender jar sold—and fast—the Avalaunch team dove right in. They put together an innovative remarketing strategy. The Avalaunch team created video assets and three static banners for carousel ads: recipes for margaritas, blended coffee, and protein smoothies. And if customers visited Blendtec’s website but didn’t go through with a purchase, Avalaunch was ready with cart abandonment ads.
  26. 26. THE RESULTS Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals and timeframe—it exceeded everyone’s expectations. All 800 units sold out within 48 hours of the promo’s launch, and 406 of those sales were directly because of the campaign. Blendtec received a 1,742% return on ad spend! The Google AdWords paid search ads saw a click through rate of 4.2%, as well as 192,158 impressions. Because the Avalaunch team was able to reach consumers through remarketing strategies, eye-catching video assets, and multiple carousel ads, Blendtec gained new customers and reinforced their value among existing fans.
  27. 27. 21,000,000 Views 76,000 Likes 93,000 Comments 280,000 Shares CASE STUDY Simplicity of data (6 National Parks on one highway) and plays on the emotion to visit them
  28. 28. THANK YOU

×