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Advanced Content for SEO - SMX Advanced
The document discusses the impact of influencers in social media, highlighting that they have a loyal following that views them as friends and role models, making their content engaging and impactful. It emphasizes that a significant percentage of consumers rely on social media for purchasing decisions, with data showing that trust in peer recommendations and influencer-driven offers leads to higher conversion rates. Overall, it suggests the substantial influence of word-of-mouth and social media on consumer behavior.
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Advanced Content for SEO - SMX Advanced
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- 32. TELL STORIES ABOUTYOUR NEIGHBORHOOD @Matt_Siltala
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- 50. Influencers are socialmedia celebrities who have thousands of loyal and engaged followers. They span a broad range of categories, lifestyles, platforms and audiences, which enables them to communicate with very tailored niches of followers. These followers perceive influencers as friends and role models and are loyal to them. Thus, influencer content can be highly engaging and impactful. @Matt_Siltala
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- 56. of consumers relyon social media to inform their purchasing decisions. (ODM)74% of consumers trust peer recommendations. (Nielsen)90% of consumers rely on social media to inform their purchasing decisions. (ODM)70% higher rate of conversion on offers shared by trusted advocates than offers sent by brands. (Zuberance)4x-10x of purchasing decisions are primarily influenced by word-of- mouth recommendation (McKinsey)20%-50% @Matt_Siltala
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