Content Marketing Trends 2016-2017 Pubcon Vegas 2016
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Content Marketing Trends 2016-2017 Pubcon Vegas 2016
- 60. @Matt_Siltala
Editor's Notes
- A visual that says or explains this concept - When we come and learn about content marketing, a lot of the time the content is geared for BIG BUDGETS. We are often given high level content marketing tactics.
- When we come and learn about content marketing, a lot of the time the content is geared for BIG BUDGETS. We are often given high level content marketing tactics.
- We want to help the small business owner truly understand content marketing and give them a plan of attack, so eventually they can do more, and do bigger projects that will attract more business.
- WE WANT YOU TO GROW YOUR BUSINESS … NOT “content market” you out of business
- The idea here is to help “Go Small” and grow from there with their content marketing until they can GO BIG (or Bigger)
- REMINDER (put something up so they know this is a “reminder” slide - So - we still have the same ole stuff (show visual words of different types of content) articles, blog posts, FAQ, Video, Visual Content, Reviews, Press, Local (basically I wanna just have this slide to remind them of all the different types of content they can be working on) get more ideas on different types of content here https://blogs.adobe.com/digitalmarketing/digital-marketing/content-marketing-debunked-different-types-content-marketing/ and http://www.komarketingassociates.com/blog/content-marketing-2/content-marketing-inspiration/ and https://blog.bufferapp.com/content-marketing-tips (Take your time and go through those pieces of content … would be really cool to have a slide that outlines all the different types of content that a business owner could be thinking of creating) The visuals can just be words, but needs to look nice. Not just bullet points of all the different types.
- ARE YOU DOING IT? (Point of this slide is we are going to be talking about trending things, but are you even doing the stuff that we have been preaching for YEARS?)
- Content with photos or Infographics saw a 94% increase in views versus content without images. Do a slide that makes the point of even adding a simple photograph in your content can help. That is an example of going small vs trying to start off with HUGE INFOGRAPHICS (could be a part of this slide or a new one but - Could tie in bite size or shareable content to this area - can it be used/shared on Pinterest, Instagram, Twitteh, etc.)
- Roadmap to Going Big (point here being I will be sharing the different trends and hot topics and compare what a smaller company can do vs big one)
- WEARABLE TECH small wearable tech makes image marketing smart --THINK WATCHES --- ( again, drives the point for images and if you create visual content vs contextually you win with this part of the market)
- EMAIL MARKETING SUPPORTS CONTENT MARKETING CAMPAIGNS visual that describes this - importance of email marketing as a support arm to ongoing campaigns
- ABOVE CAN BE SIMPLE - email can be a simple MEME reminding people of campaigns you have going on currently. It can be links to content in a newsletter.