Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.

1. AdeeperlookintoYouTube,Instagram&Pinterest
@Matt_Siltala

2. Why Visuals?
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3. We are
Visual Learners
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4. Stats
3,000+
VIDEO UPLOADS
80,000+
HOURS OF VIDEO
24TB
OF DATA
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5. 100 Million
MONTHLY
ACTIVE USERS
Over 50%
OF WOMEN 34-55 IN THE
US ARE ON PINTEREST
1/3
OF ONLINE MILLENNIALS
ARE ON PINTEREST
Stats
@Matt_Siltala

6. 87%
OF USERS MADE A
PURCHASE BECAUSE
OF PINTEREST CONTENT
96%
OF USERS USE PINTEREST
TO RESEARCH PURCHASES
2nd Largest
TRAFFIC SOURCE
TO SHOPIFY STORES
Stats
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7. Google loves
Visuals
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8. What comes to mind?
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9. What comes to mind?
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10. WARNING – JAM PACKEDABOUTTO GET REAL
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11. Building a Brand
with Visuals
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12. @Matt_Siltala

13. HuffPost Picked It Up
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14. Google Results
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15. @Matt_Siltala

16. W I N N I N G W I T H
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17. Get Fancy withYour Videos
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18. Or Keep it Simple
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19. K E Y T A K E A W A Y S W I T H
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20. 10 User Signals
Google Likes
to See
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21. #1
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22. #2
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23. #3
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24. #4
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25. #5
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26. #6
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27. #7
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28. #8
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29. #9
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30. #10

31. @Matt_Siltala

32. Remember – Your videos do not have to be fancy!
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33. But Matt,
How Do I Find Ideas for Videos?
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34. Here is a good start:
1. FacebookGroups
2. Q&Asites
3. YelpTalk
4. InternalData
5. MonitoringSocial(competition)Analytics
6. ConductaPoll
7. Getyourcommunityinvolved
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35. BonusTip - Influencer Integration
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36. YouTube WantsTo Stay Hip
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37. W I N N I N G W I T H
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38. Instagram WantsYour Videos
Theywentfromonlyallowing15secondvideosto
60 SECOND VIDEOS
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39. ThesinglemostimportanttipforpostingonInstagramisthis:
QUALITY VISUALS
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40. Are you ENGAGING With your community?
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41. NEVER be something you are not
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42. But Matt, We just DON’T KNOW what todo on Instagram
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43. Iam so glad you said that! Ican show you with just
ONE EXAMPLE from a local Arizona business
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44. Waffle Crush Case Study
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45. Waffle Crush Case Study
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46. Waffle Crush Case Study
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47. Waffle Crush Case Study
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48. We care about Instagram because it is mobile and
WE ARE MOBILE
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49. With Instagram, we can
BE OUR OWN PRESS
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50. W I N N I N G W I T H
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51. Why do I
LOVE PINTEREST?
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52. 80%
Of the pins
on Pinterest
are repins.
IF YOU WANT MORE REPINS
PIN IMAGES DIRECTLY FROM
WEBSITES OR UPLOAD THEM.
CREATE THE 20% OF PINS
THAT GET REPINED REPEATEDLY.
@Matt_Siltala

53. Ittakes a pin 3.5 months to get 50% of it’s engagement
1,680x LONGER
THEREFORE CREATE EVERGREEN
CONTENT THAT WILL CONTINUE
TO BE REPINED AND CLICKED ON
FOR MONTHS.
than a Facebook post
The half-life is
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54. 94%
in click-throughs
is seen in pins that
are related to
trending topics.
An increase of
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55. 80%
Acall to action pin
description can increase
engagement by
HENCE ADD RELEVANT
DESCRIPTIONS THAT
ASK FOR CLIENTS CLICKS,
REPINS, LIKES OR COMMENTS.
@Matt_Siltala

56. G U I D E
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57. Create a
business account
GET IT VERIFIED VS MAKING
IT A PERSONAL ACCOUNT
#1
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58. Use your keyword
research data to
create custom boards
USING KEYWORD RICH
DESCRIPTIONS OF BOARDS
(HOLIDAYS, DEMOGRAPHICS
AND THEMES ETC) AS WELL
AS CREATING SHARED BOARDS
#2
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59. For users
KEEP THE DESCRIPTION
MORE GENERAL AND
ACTUALLY DESCRIBE
THE PIN IN IT. I.E. DO NOT
PUT SOMETHING LIKE
“WOULD BE SO FUN FOR
JENNY’S BIRTHDAY!”
INSTEAD, “GREAT 40TH
BIRTHDAY CAKE IDEA”.
@Matt_Siltala

60. For business
A TITLE THAT IS
EMBEDDED INTO THE
IMAGE WILL HELP IT POP
AND GET MORE
PINS/SHARES. THIS WAY
YOUR CONTENT
REMAINS INTACT EVEN IF
USERS CHANGE THE
DESCRIPTION WHEN
THEY RE-PIN.
@Matt_Siltala

61. For users
SPECIFIC BOARDS WILL HELP YOU IN THE FUTURE.
FOR EXAMPLE, HAVING “BREAKFAST RECIPES,
APPETIZER RECIPES, DINNER RECIPES, AND
DESSERT RECIPES” PIN BOARDS WILL MAKE EASIER
FOR YOU TO FIND A PIN IN THE FUTURE, RATHER
THAN IF THEY ARE ALL LUMPED INTO ONE BOARD
CALLED "RECIPES”.
@Matt_Siltala

62. Think overall pin
types for board vs.
just pins from your
own website
WHAT MESSAGE DOES YOUR
BRAND WANT TO BE ASSOCIATED
WITH AND PIN THOSE KINDS
OF THINGS.
#3
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63. Get creative
#4
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64. CREATE “PIN WORTHY”
CONTENT FOR YOUR BRAND
(ROUND UP POSTS, DIY, HOW
TO’S - BASICALLY CREATING
FAQS TYPE CONTENT - WHAT
QUESTIONS ARE ASKED THE
MOST? CREATE CONTENT
ANSWERING THESE
QUESTIONS) MAKE SURE
AND ONLY PIN AND USE FOR
YOUR OWN BRAND HIGH
QUALITY IMAGES -
EVERYTHING YOU PIN AGAIN
THINK “KEYWORD RICH”
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65. Only pin quality images
NOT LIKE THIS
LIKE THIS
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66. Create pins with
products in context
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67. Always be pinning
#5
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68. BEST PINS: When & What
FITNESS
MONDAY
GADGETS
TUESDAY
INSPIRATIONAL
QUOTES
WEDNESDAY
FASHION
THURSDAY
FUNNY GIFS
FRIDAY
TRAVEL
SATURDAY
FOOD/CRAFT
S
SUNDAY
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69. BEST PINS: When & What
NOT LIKE THIS
LIKE THIS
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70. Links back to your
blog should go
directly to the blog
post featured in the pin
not just your homepage
LINKING TO YOUR HOMEPAGE IS
REALLY ANNOYING FOR USERS
LOOKING FOR WHAT WAS ACTUALLY
FEATURED IN THE PIN.
@Matt_Siltala

71. @Matt_Siltala

72. RICH PINS
VS
1. App Pins
2. Movie Pins
3. Recipe Pins
4. Article Pins
5. Product Pins
6. Place Pins
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73. Optimize for social
#6
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74. The Perfect Pinterest Picture
(Youknow,incaseyouREALLYwantedtoknow)
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75. Promote new boards
on already popular
established boards
FOR EXAMPLE LETS SAY YOU HAVE
A BOARD WITH 10K FOLLOWERS,
YOU CAN CREATE AN IMAGE
ANNOUCING THE NEW BOARD AND
TO FOLLOW IT ETC. IT IS A GREAT
WAY TO CONTINUE TO GROW YOUR
ACCOUNT.
BONUS INFO
@Matt_Siltala

76. Feature your most popular
Pinterest content on other
social media sites
FOR EXAMPLE DONT JUST PIN THAT
SAME STUFF TO FACEBOOK-
CREATE NEW CONTENT FOR
FACEBOOK BASED ON THAT
POPULAR CONTENT FOR MAX
EXPOSURE TO YOUR CONTENT.
BONUS INFO
@Matt_Siltala

77. Pin your most
popular pins
to group boards
BONUS INFO
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78. Put best performing pins at
the top of your profile
BONUS INFO
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79. Pinterest
starts
testing
video ads
BONUS INFO
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80. BONUS INFO
Don’t forget about
influencer
marketing on
Pinterest - Find
the influencers
and establish
relationship
@Matt_Siltala

81. Working with influencers
Influencers are social media celebrities who have
thousands of loyal and engaged followers.
They span a broad range of categories, lifestyles,
platforms and audiences, which enables them to
communicate with very tailored niches of followers.
These followers perceive influencers as friends and role
models and are loyal to them. Thus, influencer content
can be highly engaging and impactful.
@Matt_Siltala

82. @Matt_Siltala
Key Takeaways
We created an infographic handout that
has our top takeaways from this session
and a image guide cheat sheet for you.