Which Facebook post type is used most predominantly
when marketers share their work?
Video and image posts drive the highest engagement
(chart: avg. interactions per post type).
VIDEOS PICS OTHERSTATUS LINK
Graph: The amount of average photo posts compared to
interactions per month.
Fall 2015 results based on survey of 9,400 U.S. Teens
(Average age of 16 years)
Instagram Twitter Snapchat Facebook
Percentage figures are among internet users, based on
a survey of 1,597 internet users aged 18+.
(Parents are defined as those with children under age 18)
Instagram Twitter LinkedIn Facebook
Based on a survey of 294 marketing, sales and business people from
around the world, 66% of whom primarily sell B2B.
INFOGRAPHICS, MOTION GRAPHICS, MEMES,
VIDEOS, INTERACTIVE GRAPHICS.
This is the type of content that can go viral and gain
social mentions (good for branding & link building).
It can also be good for reputation management .
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