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SFIMA Pubcon Super Content vs Bad Content

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Presentation given during SFIMA Pubcon on creating visual content. How to generate leads, build community and drive traffic with visuals.

Published in: Marketing, Social Media
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SFIMA Pubcon Super Content vs Bad Content

  1. 1. @Matt_Siltala
  2. 2. 45.23% LINK 43.64% PHOTO7.51% STATUS 3.2% VIDEO 0.42% OTHER Which Facebook post type is used most predominantly when marketers share their work? @Matt_Siltala
  3. 3. Video and image posts drive the highest engagement (chart: avg. interactions per post type). 90 2,984 2,418 1,382 753 VIDEOS PICS OTHERSTATUS LINK @Matt_Siltala
  4. 4. Graph: The amount of average photo posts compared to interactions per month. @Matt_Siltala
  5. 5. Fall 2015 results based on survey of 9,400 U.S. Teens (Average age of 16 years) 1% Google+ 33% 20% 19% 14% Instagram Twitter Snapchat Facebook 1% Pinterest @Matt_Siltala
  6. 6. Percentage figures are among internet users, based on a survey of 1,597 internet users aged 18+. (Parents are defined as those with children under age 18) 28% Pinterest 25% 23% 27% 74% Instagram Twitter LinkedIn Facebook @Matt_Siltala
  7. 7. Based on a survey of 294 marketing, sales and business people from around the world, 66% of whom primarily sell B2B. 69%Videos 50%Infographics 35%Blog Posts 31%Articles 29%Case Studies 25%Reports 14%White Papers 6%Podcasts @Matt_Siltala
  8. 8. @Matt_Siltala
  9. 9. BAD GOOD @Matt_Siltala
  10. 10. 1. Motion Graphics @Matt_Siltala
  11. 11. 2. Infographics @Matt_Siltala
  12. 12. 3. Interactive Graphics @Matt_Siltala
  13. 13. 4. Slide Decks @Matt_Siltala
  14. 14. 5. Memes @Matt_Siltala
  15. 15. 6. Info-grams @Matt_Siltala
  16. 16. 7. Videos @Matt_Siltala
  17. 17. 8. eBooks @Matt_Siltala
  18. 18. 9. White Papers & Sales Sheets @Matt_Siltala
  19. 19. @Matt_Siltala
  20. 20. @Matt_Siltala
  21. 21. Workfront (Project and Work Management Software) @Matt_Siltala
  22. 22. @Matt_Siltala
  23. 23. INFOGRAPHICS, MOTION GRAPHICS, MEMES, VIDEOS, INTERACTIVE GRAPHICS. This is the type of content that can go viral and gain social mentions (good for branding & link building). It can also be good for reputation management . @Matt_Siltala
  24. 24. E-BOOK, SLIDESHARE DECK OR WHITE PAPER THAT CAN BE DOWNLOADED FOR BASIC INFO. You want this free eBook teaching you everything there is to know about social media? Well, you need to give me your name and email address. @Matt_Siltala
  25. 25. @Matt_Siltala
  26. 26. @Matt_Siltala
  27. 27. Explainer Videos @Matt_Siltala
  28. 28. @Matt_Siltala
  29. 29. @Matt_Siltala
  30. 30. @Matt_Siltala
  31. 31. @Matt_Siltala
  32. 32. @Matt_Siltala
  33. 33. @Matt_Siltala
  34. 34. @Matt_Siltala
  35. 35. @Matt_Siltala
  36. 36. @Matt_Siltala
  37. 37. @Matt_Siltala
  38. 38. @Matt_Siltala
  39. 39. @Matt_Siltala
  40. 40. @Matt_Siltala
  41. 41. @Matt_Siltala
  42. 42. @Matt_Siltala
  43. 43. @Matt_Siltala
  44. 44. @Matt_Siltala
  45. 45. @Matt_Siltala
  46. 46. Keyword research to help you with your content ideas … not just one or two phrases. Make a mega list that you can use for content ideas. @Matt_Siltala
  47. 47. @Matt_Siltala
  48. 48. @Matt_Siltala
  49. 49. Interactive Graphics @Matt_Siltala
  50. 50. @Matt_Siltala
  51. 51. It’s not just about being liked. @Matt_Siltala
  52. 52. Making money on Instagram. @Matt_Siltala
  53. 53. Making money on Instagram. 1. Sign up for Instagram-focused agency platforms 2. Use affiliate networks that are compatible with Instagram 3. Reach out to brands directly @Matt_Siltala
  54. 54. It takes a village to build a community. @Matt_Siltala
  55. 55. Monitor your social media. @Matt_Siltala
  56. 56. Optimize your social media. @Matt_Siltala
  57. 57. Don’t be afraid to pay to play, target and boost. @Matt_Siltala
  58. 58. Be yourself @Matt_Siltala
  59. 59. Self promotion. @Matt_Siltala
  60. 60. Show me the money. @Matt_Siltala
  61. 61. Think about how most users consume your content—mobile. More than half of all Google searches now happen on mobile devices @Matt_Siltala
  62. 62. Tools http://t.co/9TIZSwxVeZ @Matt_Siltala
  63. 63. @Matt_Siltala
  64. 64. THANK YOU @Matt_Siltala

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