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#TweetSmarter with Data-Driven Insights from Twitter and HubSpot

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Looking to #tweetsmarter? Experts from Twitter and HubSpot joined forces to release new data and tips that'll inform your Twitter strategy. Clickthrough the presentation above, or experience the complete, free webinar here: http://bitly.com/11vSgel

#TweetSmarter with Data-Driven Insights from Twitter and HubSpot

  1. #TWEETSMARTER UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES
  2. PHOTO BY TROY HOLDEN Anne Mercogliano @AkMercog Anum Hussain @anum #TweetSmarter
  3. WHAT IS THE VALUE OF TWITTER? #TweetSmarter
  4. 271M monthly active users 500M tweets per day 78% access via mobile SOURCE: INTERNAL DATA #TweetSmarter
  5. How can that help my business? #TweetSmarter
  6. Want audio to go along with these slides? Click here for the recorded How can that help my business? #TweetSmarter webinar.
  7. #TweetSmarter
  8. #TweetSmarter
  9. Tweeting Tip #TweetSmarter
  10. Tweeting Tip #TweetSmarter
  11. Tweeting Tip #TweetSmarter
  12. #TweetSmarter
  13. Twitter brings you closer. #TweetSmarter
  14. 9 out of 10 users have engaged in a conversation with or about an SMB on Twitter SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter
  15. 73% felt better about an SMB after following it on Twitter 60% have purchased something because of Twitter #TweetSmarter
  16. LEARNING TO #TWEETSMARTER #TweetSmarter
  17. Know your goal #TweetSmarter
  18. #TweetSmarter Objective-Based
  19. Tweeting Tip #TweetSmarter
  20. HERE ARE OUR FIVE MAIN TIPS. #TweetSmarter
  21. 1. Keep it short 2. Give clicks context 3. Make it visual 4. Optimize for leads 5. Start a conversation #TweetSmarter
  22. Keep it short. Tweets <100 characters get +18% more engagement. #TweetSmarter
  23. #TweetSmarter
  24. Key Takeaway. Curate with a calendar & punctuate with short Promoted Tweets. #TweetSmarter
  25. #SmallGoesBig Clicks give context. Tweets with website cards have +43% engagement. #TweetSmarter
  26. #SmallGoesBig Clicks give context. Provide direct calls-to-action if you want clickthroughs. #TweetSmarter
  27. #SmallGoesBig Key Takeaway. Prime users before clickthrough to set clear expectations. #TweetSmarter
  28. PHOTO OF @PRISMSKYLABS Make it visual. Tweets with rich media get +313% engagement and +52% Retweets. #TweetSmarter
  29. PHOTO OF @PRISMSKYLABS #TweetSmarter
  30. PHOTO OF @PRISMSKYLABS Key Takeaway. A picture truly is worth a thousand words. #TweetSmarter
  31. Optimize for leads. Tweets with lead generation cards have +42% engagement. PHOTO OF @PRISMSKYLABS #TweetSmarter
  32. Key Takeaway 8% of new leads to this offer came directly from Twitter. PHOTO OF @PRISMSKYLABS #TweetSmarter
  33. PHOTO OF @PRISMSKYLABS Start a conversation. Tweets from advertisers who @reply 1x week see +18% engagement. #TweetSmarter
  34. PHOTO OF @PRISMSKYLABS #TweetSmarter
  35. PHOTO OF @PRISMSKYLABS Key Takeaway. Talk with the customer, not at them. #TweetSmarter
  36. DON’T OVERTHINK IT EMBED CUSTOMER ACTIONS
  37. Key takeaway Track and measure your results, then replicate content that works. #TweetSmarter
  38. Over Key takeaway 1K Tweets in Don’t seven overthink your tweets. hours Be comfortable experimenting. Subtitle #TweetSmarter
  39. ENJOYED THIS PRESENTATION? Click here for the free, recorded webinar with experts from Twitter and HubSpot.
  40. THANK YOU. #TWEETSMARTER
  41. Additional Resources @TwitterSmallBiz business.twitter.com business.twitter.com/smallgoesbig blog.twitter.com/small-business ads.twitter.com/getstarted @hubspot blog.hubspot.com @dummies PHOTO OF @DODOSAYS #TweetSmarter

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