#TWEETSMARTER UNLOCK VALUE FROM TWITTER
WITH DATA-DRIVEN BEST PRACTICES

PHOTO BY TROY HOLDEN Anne
Mercogliano @AkMercog Anum Hussain @anum #TweetSmarter

WHAT IS THE VALUE OF
TWITTER? #TweetSmarter

271M monthly active users 500M
tweets per day 78% access via mobile SOURCE: INTERNAL DATA #TweetSmarter

How can that help my
business? #TweetSmarter

Want audio to go along
with these slides? Click here for the recorded How can that help my business? #TweetSmarter webinar.

#TweetSmarter

#TweetSmarter

Tweeting Tip
#TweetSmarter

Tweeting Tip
#TweetSmarter

Tweeting Tip
#TweetSmarter

#TweetSmarter

Twitter brings you
closer.
#TweetSmarter

9 out of 10 users
have engaged in a conversation with or about an SMB on Twitter SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter

73% felt better about an
SMB after following it on Twitter 60% have purchased something because of Twitter #TweetSmarter

LEARNING TO
#TWEETSMARTER
#TweetSmarter

Know your goal
#TweetSmarter

#TweetSmarter
Objective-Based

Tweeting Tip
#TweetSmarter

HERE ARE OUR FIVE MAIN
TIPS. #TweetSmarter

1. Keep it short 2.
Give clicks context 3. Make it visual 4. Optimize for leads 5. Start a conversation #TweetSmarter

Keep it short. Tweets <100
characters get +18% more engagement. #TweetSmarter

#TweetSmarter

Key Takeaway. Curate with a
calendar & punctuate with short Promoted Tweets. #TweetSmarter

#SmallGoesBig Clicks give context. Tweets
with website cards have +43% engagement. #TweetSmarter

#SmallGoesBig Clicks give context. Provide
direct calls-to-action if you want clickthroughs. #TweetSmarter

#SmallGoesBig Key Takeaway. Prime users
before clickthrough to set clear expectations. #TweetSmarter

PHOTO OF @PRISMSKYLABS Make it
visual. Tweets with rich media get +313% engagement and +52% Retweets. #TweetSmarter

PHOTO OF @PRISMSKYLABS #TweetSmarter

PHOTO OF @PRISMSKYLABS Key Takeaway.
A picture truly is worth a thousand words. #TweetSmarter

Optimize for leads. Tweets with
lead generation cards have +42% engagement. PHOTO OF @PRISMSKYLABS #TweetSmarter

Key Takeaway 8% of new
leads to this offer came directly from Twitter. PHOTO OF @PRISMSKYLABS #TweetSmarter

PHOTO OF @PRISMSKYLABS Start a
conversation. Tweets from advertisers who @reply 1x week see +18% engagement. #TweetSmarter

PHOTO OF @PRISMSKYLABS #TweetSmarter

PHOTO OF @PRISMSKYLABS Key Takeaway.
Talk with the customer, not at them. #TweetSmarter

DON’T OVERTHINK IT EMBED CUSTOMER
ACTIONS

Key takeaway Track and measure
your results, then replicate content that works. #TweetSmarter

Over Key takeaway 1K Tweets
in Don’t seven overthink your tweets. hours Be comfortable experimenting. Subtitle #TweetSmarter

ENJOYED THIS PRESENTATION? Click here
for the free, recorded webinar with experts from Twitter and HubSpot.

THANK YOU.
#TWEETSMARTER

Additional Resources @TwitterSmallBiz business.twitter.com business.twitter.com/smallgoesbig
blog.twitter.com/small-business ads.twitter.com/getstarted @hubspot blog.hubspot.com @dummies PHOTO OF @DODOSAYS #TweetSmarter