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Using Competitors for Keyword Research         Matt Siltala, President             matt@avalaunchmedia.com                ...
SEO IS DEAD …. RIGHT?                 @Matt_Siltala
Clever Graphic showing terms like: SEO, Link Building  Keyword Research, PPC, Press, Infographics all   Inside a grave (li...
@Matt_Siltala
Clever Graphic – now this clever graphic lets show  A re-birth somehow of all those terms . Or coming fromThe grave with w...
Buying or Browsing?                 @Matt_Siltala
Do you know the difference?                     @Matt_Siltala
raphic showing: some kind of spying graphic (no need to include all th      Text … I am just having it here to give contex...
@Matt_Siltala
@Matt_Siltala
Crawl a competitor’s siteAnalyze the basics: •   Titles •   Headings •   URLs •   Meta Keywords and Descriptions •   Viral...
ONE RULE:Make Sure The Site Is Strong                     @Matt_Siltala
TitleUse the “Page Titles” report for this one   @Matt_Siltala
HeadlinesUsed the “H1” report for this one     @Matt_Siltala
HeadlinesAlso great for harvesting      content ideas                    @Matt_Siltala
Headlines            @Matt_Siltala
URLsUse the “Internal” report for this one   @Matt_Siltala
Meta Keywords                @Matt_Siltala
Meta Descriptions               @Matt_Siltala
Graphic showing: guy or girl thinking to themselves (maybe on a              Computer looking at a infographic)           ...
Find Virals or Social CampaignsFilter the report on common locations:                                                TIP: ...
@Matt_Siltala
Other Things To Pay Attention To                        @Matt_Siltala
ONE MORE GRAPHIC – some kind of fun graphic showing         A visualization of the idea below:  You know, the other thing ...
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
25% of all queries are brand new                       @Matt_Siltala
@Matt_Siltala
Keyword Research Never Ends                     @Matt_Siltala
One Idea           @Matt_Siltala
Backlink Analysis•   Run competitor through a backlink analysis tool like    OpenSiteExplorer.org•   Analyze external and ...
Anchor Text Report OSE                  @Matt_Siltala
Export and Analyze                @Matt_Siltala
Filter IdeasUse Excel to filter links by • Branded Anchors • Themes  “Car Insurance,” “home insurance,” etc  Watch for v...
SpyFu• Learn more about the competitors PPC activities• Not a perfect tool, but can give you keyword ideas                ...
Ad History Report - SpyFu                @Matt_Siltala
SEMRushRun competitor through SEMrushtools• Organic Research > Positions• Keyword Research > Overview                     ...
Keyword Research - SEMRush                @Matt_Siltala
What’s Next?• After compiling all keyword ideas • Run through Adwords or another keyword  volume tool• Prioritize based on...
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Clever Graphic showing CONFIDENCE …  Confidence in your ability to research out the best           Keywords in your indust...
Takeaways• Screaming Frog is amazing for KW research• Use Social Too• SpyFu can help with spying on competition• SEMRush i...
@Matt_Siltala
Where You Can Find This Presentation: http://www.slideshare.net/MattSiltala                            @Matt_Siltala
Thank You!Matt Siltala, President    matt@avalaunchmedia.com         @Matt_Siltala
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Advanced Keyword Research SMX West 2013

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  • If you want to save yourself a lot of hassle and time with keyword research, definitely check out this software, I use it for all of my keyword research, it's the absolute best keyword research tool available http://bestkeywordresearchsoftwares.blogspot.com/
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Advanced Keyword Research SMX West 2013

  1. Using Competitors for Keyword Research Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  2. SEO IS DEAD …. RIGHT? @Matt_Siltala
  3. Clever Graphic showing terms like: SEO, Link Building Keyword Research, PPC, Press, Infographics all Inside a grave (like they are dead) or being put In a grave…..Have the graphic showing keyword research the one Being thrown into the grave with all the other Stuff already in there @Matt_Siltala
  4. @Matt_Siltala
  5. Clever Graphic – now this clever graphic lets show A re-birth somehow of all those terms . Or coming fromThe grave with wings or something??? Use your creativity POINT BEING? SEO is not dead and all this other stuff Is not dead and it is why we need to keep doing this stuff @Matt_Siltala
  6. Buying or Browsing? @Matt_Siltala
  7. Do you know the difference? @Matt_Siltala
  8. raphic showing: some kind of spying graphic (no need to include all th Text … I am just having it here to give context to help you)You know how you always see your competitors doing amazing things? You always see them showing up on major sites? What kind of a strategy do they have? What keywords are they focusing on for their viral campaigns? For the content marketing strategies? For their site? @Matt_Siltala
  9. @Matt_Siltala
  10. @Matt_Siltala
  11. Crawl a competitor’s siteAnalyze the basics: • Titles • Headings • URLs • Meta Keywords and Descriptions • Virals on blog, topic and internal links @Matt_Siltala
  12. ONE RULE:Make Sure The Site Is Strong @Matt_Siltala
  13. TitleUse the “Page Titles” report for this one @Matt_Siltala
  14. HeadlinesUsed the “H1” report for this one @Matt_Siltala
  15. HeadlinesAlso great for harvesting content ideas @Matt_Siltala
  16. Headlines @Matt_Siltala
  17. URLsUse the “Internal” report for this one @Matt_Siltala
  18. Meta Keywords @Matt_Siltala
  19. Meta Descriptions @Matt_Siltala
  20. Graphic showing: guy or girl thinking to themselves (maybe on a Computer looking at a infographic) When I see “X” graphic … I think to myself What was the motive behind this graphic. What keywords are they trying to improve What are they trying to sell? What was the point? @Matt_Siltala
  21. Find Virals or Social CampaignsFilter the report on common locations: TIP: • Blog Look at these • Infographic posts to see what keywords • Video they are • “Top X” type posts linking and where! @Matt_Siltala
  22. @Matt_Siltala
  23. Other Things To Pay Attention To @Matt_Siltala
  24. ONE MORE GRAPHIC – some kind of fun graphic showing A visualization of the idea below: You know, the other thing that would be a good idea for finding out what they are promoting is to make sure you keep an eye on their twitter feed, facebook page, etc. I dont have any tools offhand for doing this besides ofcourse the big ones, but its another thing companies should be doing. Watch their twitter/facebook and see what they promote. @Matt_Siltala
  25. @Matt_Siltala
  26. @Matt_Siltala
  27. @Matt_Siltala
  28. 25% of all queries are brand new @Matt_Siltala
  29. @Matt_Siltala
  30. Keyword Research Never Ends @Matt_Siltala
  31. One Idea @Matt_Siltala
  32. Backlink Analysis• Run competitor through a backlink analysis tool like OpenSiteExplorer.org• Analyze external and internal link anchor text @Matt_Siltala
  33. Anchor Text Report OSE @Matt_Siltala
  34. Export and Analyze @Matt_Siltala
  35. Filter IdeasUse Excel to filter links by • Branded Anchors • Themes “Car Insurance,” “home insurance,” etc Watch for variations • Target URL @Matt_Siltala
  36. SpyFu• Learn more about the competitors PPC activities• Not a perfect tool, but can give you keyword ideas @Matt_Siltala
  37. Ad History Report - SpyFu @Matt_Siltala
  38. SEMRushRun competitor through SEMrushtools• Organic Research > Positions• Keyword Research > Overview @Matt_Siltala
  39. Keyword Research - SEMRush @Matt_Siltala
  40. What’s Next?• After compiling all keyword ideas • Run through Adwords or another keyword volume tool• Prioritize based on relevancy and search volume• Optimize own site around new terms! @Matt_Siltala
  41. @Matt_Siltala
  42. @Matt_Siltala
  43. @Matt_Siltala
  44. @Matt_Siltala
  45. @Matt_Siltala
  46. Clever Graphic showing CONFIDENCE … Confidence in your ability to research out the best Keywords in your industry …Maybe someone holding up the term KEYWORDS over Their shoulders like a trophy or something @Matt_Siltala
  47. Takeaways• Screaming Frog is amazing for KW research• Use Social Too• SpyFu can help with spying on competition• SEMRush is another bonus KW research tool @Matt_Siltala
  48. @Matt_Siltala
  49. Where You Can Find This Presentation: http://www.slideshare.net/MattSiltala @Matt_Siltala
  50. Thank You!Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala

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