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Social Media & SEO: Separating Myth from Fact

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Social Media & SEO: Separating Myth from Fact by Mark Traphagen

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Social Media & SEO: Separating Myth from Fact

  1. 1. @MarkTraphagen What is the real impact of social media on search? SOCIAL MEDIA & SEO: Separating Myth from Fact
  2. 2. @MarkTraphagen • 70+ person digital marketing agency • Clients from startups to Fortune 100
  3. 3. @MarkTraphagen Is social media a direct ranking factor? Could I be a stock photo model?
  4. 4. @MarkTraphagen Is social media a direct ranking factor? Is social media a direct ranking factor?
  5. 5. @MarkTraphagen
  6. 6. @MarkTraphagen “Yes, I can confirm we do use Twitter and Facebook links in ranking.” Matt Cutts December 2010
  7. 7. @MarkTraphagen
  8. 8. @MarkTraphagen Moz 2015 Search Ranking Factors
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  12. 12. @MarkTraphagen “We don’t currently have any signals like that in our web search ranking algorithm.” Matt Cutts January 2014
  13. 13. @MarkTraphagen
  14. 14. @MarkTraphagen What about those correlations, Matt?
  15. 15. @MarkTraphagen
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  19. 19. @MarkTraphagen “Sites that get lots of shares are so good, they likely also earn signals that do affect rankings, such as links.” Matt Cutts January 2014
  20. 20. @MarkTraphagen Social media posts are treated like any other web page for search
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  23. 23. @MarkTraphagen Does Facebook Affect SEO? stonet.co/fbseo2013
  24. 24. @MarkTraphagen How Does Google Index Twitter? stonet.co/twitterindexing
  25. 25. @MarkTraphagen Even after the firehose was turned on stonet.co/twitterindexing
  26. 26. @MarkTraphagen Google doesn’t even attempt to index all of the social web
  27. 27. @MarkTraphagen
  28. 28. @MarkTraphagen What about Google+?
  29. 29. @MarkTraphagen Direct measurement of Google+ Impact on Rankings stonet.co/gplusranking
  30. 30. @MarkTraphagen Google doesn’t feel secure about social network access
  31. 31. @MarkTraphagen “We were blocked by one social site for 1-1/2 months.” Matt Cutts January 2014
  32. 32. @MarkTraphagen “We were blocked by one social site for 1-1/2 months.” Matt Cutts January 2014 It was Twitter!
  33. 33. @MarkTraphagen Google has low confidence in verifying identity
  34. 34. @MarkTraphagen Sure we know THIS guy...
  35. 35. @MarkTraphagen But are we sure this is your Aunt Edna?
  36. 36. @MarkTraphagen
  37. 37. @MarkTraphagen
  38. 38. @MarkTraphagen So...Does Google pay any attention to social for search?
  39. 39. @MarkTraphagen
  40. 40. @MarkTraphagen stonet.co/TweetIndexing
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  45. 45. @MarkTraphagen Maybe...discovery of what’s hot right now
  46. 46. @MarkTraphagen
  47. 47. @MarkTraphagen
  48. 48. @MarkTraphagen Maybe...discovery of what’s hot right now
  49. 49. @MarkTraphagen “Be on social media not for search rankings...
  50. 50. @MarkTraphagen “...but to build your brand & drive qualified traffic.”
  51. 51. @MarkTraphagen
  52. 52. @MarkTraphagen
  53. 53. @MarkTraphagen Toughest Keyword for your competitors to beat. Ever.
  54. 54. @MarkTraphagen www.stonetemple.com @stc_corp Thanks!

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