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Guide to dominate on Pinterest Organically

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Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.

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Guide to dominate on Pinterest Organically

  1. 1. #SocialPro #15b @Matt_Siltala I AIN’T AFRAID OF NO PINS PIN BUSTERSA GUIDE TO OPTIMIZING YOUR PINS
  2. 2. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
  3. 3. #SocialPro #15b @Matt_Siltala Stats 100 Million MONTHLYACTIVE USERS #SocialPro #15b @Matt_Siltala
  4. 4. #SocialPro #15b @Matt_Siltala 1/3OF ONLINE MILLENNIALS ARE ON PINTEREST #SocialPro #15b @Matt_Siltala
  5. 5. #SocialPro #15b @Matt_Siltala OVER 50% OF WOMEN 34-55 IN THE US ARE ON PINTEREST #SocialPro #15b @Matt_Siltala
  6. 6. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala HOWWOMEN SHOP
  7. 7. #SocialPro #15b @Matt_Siltala TV #SocialPro #15b @Matt_Siltala When it comes to learning about products, specials and shopping news, women rely most heavily on… 45% SOCIALMEDIA 42%
  8. 8. #SocialPro #15b @Matt_Siltala GOOGLE LOVES VISUALS #SocialPro #15b @Matt_Siltala
  9. 9. #SocialPro #15b @Matt_Siltala GOOGLE LOVES VISUALS #SocialPro #15b @Matt_Siltala
  10. 10. #SocialPro #15b @Matt_Siltala GOOGLE LOVES VISUALS #SocialPro #15b @Matt_Siltala
  11. 11. #SocialPro #15b @Matt_Siltala ARE PEOPLE STILL OBSESSEDWITH PINTERST? (YES, THAT IS A PINTEREST TATTOO!) #SocialPro #15b @Matt_Siltala
  12. 12. #SocialPro #15b @Matt_Siltala 80% OFTHE PINS ON PINTEREST ARE REPINS. If you want more repins Pin images directly from websites or upload them. #SocialPro #15b @Matt_Siltala
  13. 13. #SocialPro #15b @Matt_Siltala 20% CREATE OFTHE PINS THATGET REPINED REPEATEDLY #SocialPro #15b @Matt_Siltala
  14. 14. #SocialPro #15b @Matt_Siltala 20% CREATE OFTHE PINS THATGET REPINED REPEATEDLY #SocialPro #15b @Matt_Siltala
  15. 15. #SocialPro #15b @Matt_Siltala Ittakesapin3.5monthstoget 50%ofit’sengagement #SocialPro #15b @Matt_Siltala
  16. 16. #SocialPro #15b @Matt_Siltala 1,680x LONGER Therefore create evergreen content that will continue to be repined and clicked on for months. than a Facebook post The half-life is #SocialPro #15b @Matt_Siltala
  17. 17. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala 94% in click-throughs is seen in pins that are related to trending topics. An increase of
  18. 18. #SocialPro #15b @Matt_Siltala 80%Hence add relevant descriptions that ask for clients clicks, repins, likes or comments. Acall to action pin description can increase engagement by #SocialPro #15b @Matt_Siltala
  19. 19. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
  20. 20. #SocialPro #15b @Matt_Siltala Create a BusinessAccount Get it verified vs making it a personal account TIP #1 #SocialPro #15b @Matt_Siltala
  21. 21. #SocialPro #15b @Matt_Siltala UseYour Keyword Research Data to Create Custom Boards Using keyword rich descriptions of boards (Holidays, demographics and themes etc) as well As creating shared boards TIP #2 #SocialPro #15b @Matt_Siltala
  22. 22. #SocialPro #15b @Matt_Siltala Keep the description more general and actually describe the pin in it. I.E. Do not put something like “would be so fun for jenny’s birthday!” Instead, “great 40th birthday cake idea”. FOR USERS #SocialPro #15b @Matt_Siltala
  23. 23. #SocialPro #15b @Matt_Siltala A title that is embedded into the image will help it pop and get more pins/shares. This way your content remains intact even if users change the description when they re-pin. FOR BUSINESSES #SocialPro #15b @Matt_Siltala
  24. 24. #SocialPro #15b @Matt_Siltala Specific boards will help you in the future. For example, having “breakfast recipes, appetizer recipes, dinner recipes, and dessert recipes” pin boards will make easier for you to find a pin in the future, rather than if they are all lumped into one board called "recipes”. FOR USERS #SocialPro #15b @Matt_Siltala
  25. 25. #SocialPro #15b @Matt_Siltala Think overall pin types for board vs. just pins from your site What message does your brand want to be associated with and pin those kinds of things. TIP #3 #SocialPro #15b @Matt_Siltala
  26. 26. #SocialPro #15b @Matt_Siltala TIP #4 GET CREATIVE #SocialPro #15b @Matt_Siltala
  27. 27. #SocialPro #15b @Matt_Siltala CREATE “PIN WORTHY” CONTENT for your brand (round up posts, diy, how to’s - basically creating faqs type content - what questions are asked the most? Create content answering these questions) make sure and only pin and use for your own brand high quality images - everything you pin again think “keyword rich” #SocialPro #15b @Matt_Siltala
  28. 28. #SocialPro #15b @Matt_Siltala ONLYPIN QUALITYIMAGES NOT LIKE THISLIKE THIS #SocialPro #15b @Matt_Siltala
  29. 29. #SocialPro #15b @Matt_Siltala CREATE PINSWITH PRODUCTS IN CONTEXT #SocialPro #15b @Matt_Siltala
  30. 30. #SocialPro #15b @Matt_Siltala ALWAYS BE PINNING TIP #5 #SocialPro #15b @Matt_Siltala
  31. 31. #SocialPro #15b @Matt_Siltala BEST PINS: WHEN &WHAT FITNESS MONDAY GADGETS TUESDAY INSPIRATIONAL QUOTES WEDNESDAY FASHION THURSDAY FUNNY GIFS FRIDAY TRAVEL SATURDAY FOOD/ CRAFTS SUNDAY #SocialPro #15b @Matt_Siltala
  32. 32. #SocialPro #15b @Matt_Siltala BEST TIME TO PIN NOT THISLIKE THIS #SocialPro #15b @Matt_Siltala
  33. 33. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala Links back to yourblog should go directly to the blog post featured in the pin not just yourhomepage LINKING TO YOUR HOMEPAGE IS REALLY ANNOYING FOR USERS LOOKING FOR WHAT WAS ACTUALLY FEATURED IN THE PIN.
  34. 34. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
  35. 35. #SocialPro #15b @Matt_Siltala RICH PINS VS #SocialPro #15b @Matt_Siltala
  36. 36. #SocialPro #15b @Matt_Siltala RICH PINS 1. AppPins 2. MoviePins 3. RecipePins 4. ArticlePins 5. ProductPins 6. PlacePins #SocialPro #15b @Matt_Siltala
  37. 37. #SocialPro #15b @Matt_Siltala THE PERFECT PINTEREST PICTURE #SocialPro #15b @Matt_Siltala
  38. 38. #SocialPro #15b @Matt_Siltala PROMOTE NEWBOARDS ONALREADYPOPULAR ESTABLISHED BOARDS For example lets say you have a board with 10k followers, you can create an image annoucing the new board and to follow it etc. It is a great way to continue to grow your account. #SocialPro #15b @Matt_Siltala
  39. 39. #SocialPro #15b @Matt_Siltala FEATUREYOUR MOST POPULAR PINTEREST CONTENTON OTHER SOCIALMEDIASITES For example dont just pin that same stuff to Facebook–create new content for Facebook based on that popular content for max exposure to your content.
  40. 40. #SocialPro #15b @Matt_Siltala PINYOUR MOST POPULAR PINS TO GROUPBOARDS #SocialPro #15b @Matt_Siltala
  41. 41. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala PINTEREST STARTS TESTING VIDEOADS
  42. 42. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
  43. 43. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala CASE STUDY SEPHORA
  44. 44. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala CASE STUDY SEPHORA In early 2012, Sephora noticed an emerging beauty trend—people were regularly saving their favorite beauty products and inspiration onto Pinterest boards, and many of those images were from Sephora. As a result, a growing number of potential clients were discovering Sephora products on Pinterest and visiting Sephora.com.
  45. 45. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala CASE STUDY SEPHORA To help improve the discoverability of their brand and make it easier for their clients to save and share their favorite beauty products, the Sephora team ADDED THE SAVE BUTTON to tens of thousands of product pages during a major website redesign.
  46. 46. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala CASE STUDY SEPHORA Pinnable emails result in significantly increased Pinterest activity for the products featured. The Color Blocking email generated more than 14,000 SAVES
  47. 47. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala CASE STUDY SEPHORA Sephora also saw 60% GROWTH in traffic from Pinterest. The average Pinterest follower spends 15 TIMES MORE money on Sephora.com than the average Facebook fan.
  48. 48. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala CASE STUDY SEPHORA Suggestions from Sephora: USE EMAIL TO ENCOURAGE PINTEREST ENGAGEMENT ENCOURAGE CUSTOMERS TO PIN THEIR SHOPPING LISTS MAKE IT EASY TO SAVE FROM YOUR WEBSITE WITH THE SAVE BUTTON
  49. 49. #SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
  50. 50. #SocialPro #15b @Matt_Siltala THANK YOU! SEE YOU AT THE NEXT MARKETING LAND EVENT!

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