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How to create the best content in the world

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How to create the best visual content in the world - My slides and presentation given during BrightonSEO in Brighton England, September 2018

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How to create the best content in the world

  1. 1. Matt Siltala @Matt_Siltala The Business of Digital Podcast http://businessof.digital Founder & President of Avalaunch Media http://slideshare.net/MattSiltala/
  2. 2. BEST CONTENT IN THE WORLD Creating the
  3. 3. ME This is
  4. 4. SHAMELSS PLUG This is a
  5. 5. ME TAKING A PHOTO This is
  6. 6. I LOVE PHOTOGRAPHY
  7. 7. THERE’S SO MUCH BEAUTY IN OUR WORLD Find the corners that speak to your brand and share them with your audience.
  8. 8. SOCIAL MEDIA Do you feel like your GOING NOWHERE? shares are
  9. 9. Here are the (From clients)
  10. 10. WE NEED TO CREATE MORE CONTENT WE NEED TO BE ON ALL THE SOCIAL MEDIA I HEARD WE NEED TO CREATE INFOGRAPHICS I HEARD WE NEED TO BE CREATING VIDEO You get the point…
  11. 11. DON’T GET TRAPPED IN THIS
  12. 12. PROVIDE THE PATH FOR SUCCESS
  13. 13. THINK BEYOND THE INFOGRAPHIC
  14. 14. Visual SNACK PACK
  15. 15. THE PROCESS 1. Create infographic
  16. 16. THE PROCESS 2. Once the infographic is approved, then we design the infogram
  17. 17. THE PROCESS An infogram has only one statistic and a call to action
  18. 18. THE PROCESS 3. Once the infogram is approved, we deliver it in the 3 social media sizes for Facebook, Linkedin and Twitter Facebook 1200x628px Twitter 800x320px Linkedin 698x400px
  19. 19. THE PROCESS 4. Once the infographic is approved, the client also picks one statistic and call to action to be used in the 15 second mini- motiongraphic
  20. 20. Getting the Most Out of Your Visual Content Blog Banners White Papers PowerPoint Social Content Website Banners MicroGraphics
  21. 21. INFOGRAPHICS WHITE PAPERS
  22. 22. GET TEAMS INVOLVEDPPC SEO Outreach Better Social Media Content
  23. 23. YOU DON’T WANT THE PROJECT SHOT DOWN AFTER WORK HAS BEEN DONE THAT WILL DRIVE YOU CRAZY
  24. 24. I REALLY HOPE THIS GETS LIKES AND LINKS LET’S STOP THINKING LIKE THIS
  25. 25. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017
  26. 26. CASE STUDY
  27. 27. OBJECTIVES? • High-level placement opportunities • Educate people about the causes, symptoms, and treatments for varicose veins • Improve backlink profile and web exposure to drive traffic and leads to iVein.com OTHER PUBLICATIONS: • http://triangleveins.com/resources/medical-links/what-are-varicose-veins/ • http://chicagotimespost.com/2015/06/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://dailyscene.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://www.johnsbooksandhobbies.com/all-of-your-varicose-vein-questions-answered-in-one-simple- chart/#.WCYmP-ErJTY • http://www.vvcjackson.com/blog/ • http://womansworkconsultinggroup.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://allurenews.com/this-handy-infographic-could-be-the-key-to-great-legs/19002/ • http://fashionfix.co.za/this-handy-infographic-could-be-the-key-to-great-legs/ • http://www.overage.com/h/i/90508485-all-of-your-varicose-vein-questions- answered-in-one-simple-chart
  28. 28. LEVERAGE YOUR CONTENT FOR MAX CAPACITY • Follow up strategy A. Blog Content 1. Social Ads 2. Paid Ads Campaign Strategies • Plan out the Topics •
  29. 29. RECURRING TOPICS
  30. 30. Once the topics are established, a content campaign can be structured and planned around each topic with a variety of content created.
  31. 31. THIS IS GOING TO HELP BRANDS FORESEE TRENDS AND BE PREPARED
  32. 32. CONTINUE TO THINK BEYOND THE NORMAL
  33. 33. THE OBJECTIVE Blendtec, creators of “The World’s Most Advanced Blender,” looked to Avalaunch Media to help them sell 800 units of their brand-new Blendtec GO Jar. As per the promotion, the units all needed to be sold within four days of the launch.
  34. 34. OUR SOLUTION To get Blendtec’s new blender jar sold—and fast—the Avalaunch team dove right in. They put together an innovative remarketing strategy. The Avalaunch team created video assets and three static banners for carousel ads: recipes for margaritas, blended coffee, and protein smoothies. And if customers visited Blendtec’s website but didn’t go through with a purchase, Avalaunch was ready with cart abandonment ads.
  35. 35. THE RESULTS Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals and timeframe—it exceeded everyone’s expectations. All 800 units sold out within 48 hours of the promo’s launch, and 406 of those sales were directly because of the campaign. Blendtec received a 1,742% return on ad spend! The Google AdWords paid search ads saw a click through rate of 4.2%, as well as 192,158 impressions. Because the Avalaunch team was able to reach consumers through remarketing strategies, eye-catching video assets, and multiple carousel ads, Blendtec gained new customers and reinforced their value among existing fans.
  36. 36. 21,000,000 Views 76,000 Likes 93,000 Comments 280,000 Shares CASE STUDY Simplicity of data (6 National Parks on one highway) and plays on the emotion to visit them
  37. 37. IS IT TOO MUCH CONTENT IF YOU GUYS KEEP ASKING FOR IT?
  38. 38. RAISED OVER 10K
  39. 39. THANK YOU! Follow me: @Matt_Siltala on Twitter Follow my Podcast: @bizofdigital on Twitter

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