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How to create the best content in the world

How to create the best visual content in the world - My slides and presentation given during BrightonSEO in Brighton England, September 2018

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Matt Siltala
@Matt_Siltala
The Business of Digital Podcast
http://businessof.digital
Founder & President of
Avalaunch Media
http://slideshare.net/MattSiltala/
BEST CONTENT
IN THE WORLD
Creating the
ME
This is
How to create the best content in the world
SHAMELSS PLUG
This is a
ME
TAKING
A PHOTO
This is

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UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
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How to create the best content in the world

  • 1. Matt Siltala @Matt_Siltala The Business of Digital Podcast http://businessof.digital Founder & President of Avalaunch Media http://slideshare.net/MattSiltala/
  • 2. BEST CONTENT IN THE WORLD Creating the
  • 8. THERE’S SO MUCH BEAUTY IN OUR WORLD Find the corners that speak to your brand and share them with your audience.
  • 9. SOCIAL MEDIA Do you feel like your GOING NOWHERE? shares are
  • 10. Here are the (From clients)
  • 11. WE NEED TO CREATE MORE CONTENT WE NEED TO BE ON ALL THE SOCIAL MEDIA I HEARD WE NEED TO CREATE INFOGRAPHICS I HEARD WE NEED TO BE CREATING VIDEO You get the point…
  • 16. THE PROCESS 1. Create infographic
  • 17. THE PROCESS 2. Once the infographic is approved, then we design the infogram
  • 18. THE PROCESS An infogram has only one statistic and a call to action
  • 19. THE PROCESS 3. Once the infogram is approved, we deliver it in the 3 social media sizes for Facebook, Linkedin and Twitter Facebook 1200x628px Twitter 800x320px Linkedin 698x400px
  • 20. THE PROCESS 4. Once the infographic is approved, the client also picks one statistic and call to action to be used in the 15 second mini- motiongraphic
  • 21. Getting the Most Out of Your Visual Content Blog Banners White Papers PowerPoint Social Content Website Banners MicroGraphics
  • 24. YOU DON’T WANT THE PROJECT SHOT DOWN AFTER WORK HAS BEEN DONE THAT WILL DRIVE YOU CRAZY
  • 25. I REALLY HOPE THIS GETS LIKES AND LINKS LET’S STOP THINKING LIKE THIS
  • 26. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017
  • 31. OBJECTIVES? • High-level placement opportunities • Educate people about the causes, symptoms, and treatments for varicose veins • Improve backlink profile and web exposure to drive traffic and leads to iVein.com OTHER PUBLICATIONS: • http://triangleveins.com/resources/medical-links/what-are-varicose-veins/ • http://chicagotimespost.com/2015/06/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://dailyscene.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://www.johnsbooksandhobbies.com/all-of-your-varicose-vein-questions-answered-in-one-simple- chart/#.WCYmP-ErJTY • http://www.vvcjackson.com/blog/ • http://womansworkconsultinggroup.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/ • http://allurenews.com/this-handy-infographic-could-be-the-key-to-great-legs/19002/ • http://fashionfix.co.za/this-handy-infographic-could-be-the-key-to-great-legs/ • http://www.overage.com/h/i/90508485-all-of-your-varicose-vein-questions- answered-in-one-simple-chart
  • 33. LEVERAGE YOUR CONTENT FOR MAX CAPACITY • Follow up strategy A. Blog Content 1. Social Ads 2. Paid Ads Campaign Strategies • Plan out the Topics •
  • 35. Once the topics are established, a content campaign can be structured and planned around each topic with a variety of content created.
  • 36. THIS IS GOING TO HELP BRANDS FORESEE TRENDS AND BE PREPARED
  • 38. THE OBJECTIVE Blendtec, creators of “The World’s Most Advanced Blender,” looked to Avalaunch Media to help them sell 800 units of their brand-new Blendtec GO Jar. As per the promotion, the units all needed to be sold within four days of the launch.
  • 39. OUR SOLUTION To get Blendtec’s new blender jar sold—and fast—the Avalaunch team dove right in. They put together an innovative remarketing strategy. The Avalaunch team created video assets and three static banners for carousel ads: recipes for margaritas, blended coffee, and protein smoothies. And if customers visited Blendtec’s website but didn’t go through with a purchase, Avalaunch was ready with cart abandonment ads.
  • 40. THE RESULTS Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals and timeframe—it exceeded everyone’s expectations. All 800 units sold out within 48 hours of the promo’s launch, and 406 of those sales were directly because of the campaign. Blendtec received a 1,742% return on ad spend! The Google AdWords paid search ads saw a click through rate of 4.2%, as well as 192,158 impressions. Because the Avalaunch team was able to reach consumers through remarketing strategies, eye-catching video assets, and multiple carousel ads, Blendtec gained new customers and reinforced their value among existing fans.
  • 41. 21,000,000 Views 76,000 Likes 93,000 Comments 280,000 Shares CASE STUDY Simplicity of data (6 National Parks on one highway) and plays on the emotion to visit them
  • 42. IS IT TOO MUCH CONTENT IF YOU GUYS KEEP ASKING FOR IT?
  • 44. THANK YOU! Follow me: @Matt_Siltala on Twitter Follow my Podcast: @bizofdigital on Twitter