1. Matt Siltala
@Matt_Siltala
The Business of Digital Podcast
http://businessof.digital
Founder & President of
Avalaunch Media
http://slideshare.net/MattSiltala/

2. BEST CONTENT
IN THE WORLD
Creating the

3. ME
This is

5. SHAMELSS PLUG
This is a

6. ME
TAKING
A PHOTO
This is

7. I LOVE
PHOTOGRAPHY

8. THERE’S SO MUCH
BEAUTY IN OUR WORLD
Find the corners that speak to your brand
and share them with your audience.

9. SOCIAL MEDIA
Do you feel like your
GOING NOWHERE?
shares are

10. Here are the
(From clients)

11. WE NEED TO CREATE MORE CONTENT
WE NEED TO BE ON ALL THE SOCIAL MEDIA
I HEARD WE NEED TO CREATE INFOGRAPHICS
I HEARD WE NEED TO BE CREATING VIDEO
You get the point…

12. DON’T GET
TRAPPED
IN THIS

13. PROVIDE
THE PATH FOR
SUCCESS

14. THINK BEYOND
THE INFOGRAPHIC

15. Visual
SNACK PACK

16. THE PROCESS
1. Create infographic

17. THE PROCESS
2. Once the infographic is
approved, then we design
the infogram

18. THE PROCESS
An infogram has only
one statistic and
a call to action

19. THE PROCESS
3. Once the infogram is
approved, we deliver it in
the 3 social media
sizes for Facebook,
Linkedin and Twitter
Facebook
1200x628px
Twitter
800x320px
Linkedin
698x400px

20. THE PROCESS
4. Once the infographic
is approved, the client
also picks one
statistic and call to
action to be used in
the 15 second mini-
motiongraphic

21. Getting the Most Out of Your Visual Content
Blog Banners
White Papers
PowerPoint
Social Content
Website Banners
MicroGraphics

22. INFOGRAPHICS WHITE PAPERS

23. GET TEAMS
INVOLVEDPPC SEO
Outreach
Better Social
Media Content

24. YOU DON’T WANT
THE PROJECT SHOT
DOWN AFTER WORK
HAS BEEN DONE
THAT WILL DRIVE
YOU CRAZY

25. I REALLY HOPE
THIS GETS LIKES
AND LINKS
LET’S STOP
THINKING
LIKE THIS

26. “Brands are really starting to embrace concepts that connect us
all as humans and bring awareness to people and stories that
are often overlooked,” says Echelman. “It’s an opportunity to
connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

30. CASE STUDY

31. OBJECTIVES?
• High-level placement
opportunities
• Educate people about the
causes, symptoms, and
treatments for varicose veins
• Improve backlink profile and
web exposure to drive traffic
and leads to iVein.com
OTHER PUBLICATIONS:
• http://triangleveins.com/resources/medical-links/what-are-varicose-veins/
• http://chicagotimespost.com/2015/06/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/
• http://dailyscene.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/
• http://www.johnsbooksandhobbies.com/all-of-your-varicose-vein-questions-answered-in-one-simple-
chart/#.WCYmP-ErJTY
• http://www.vvcjackson.com/blog/
• http://womansworkconsultinggroup.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/
• http://allurenews.com/this-handy-infographic-could-be-the-key-to-great-legs/19002/
• http://fashionfix.co.za/this-handy-infographic-could-be-the-key-to-great-legs/
• http://www.overage.com/h/i/90508485-all-of-your-varicose-vein-questions- answered-in-one-simple-chart

33. LEVERAGE YOUR CONTENT FOR MAX CAPACITY
• Follow up strategy
A. Blog Content
1. Social Ads
2. Paid Ads
Campaign Strategies •
Plan out the Topics •

34. RECURRING
TOPICS

35. Once the topics
are established, a
content campaign can
be structured
and planned around
each topic with a
variety of content
created.

36. THIS IS GOING TO HELP
BRANDS FORESEE
TRENDS AND BE
PREPARED

37. CONTINUE TO THINK
BEYOND THE
NORMAL

38. THE OBJECTIVE
Blendtec, creators of “The World’s Most Advanced Blender,” looked
to Avalaunch Media to help them sell 800 units of their brand-new
Blendtec GO Jar. As per the promotion, the units all needed to be
sold within four days of the launch.

39. OUR SOLUTION
To get Blendtec’s new blender jar sold—and fast—the Avalaunch
team dove right in. They put together an innovative remarketing
strategy.
The Avalaunch team created video assets and three static banners
for carousel ads: recipes for margaritas, blended coffee, and protein
smoothies. And if customers visited Blendtec’s website but didn’t go
through with a purchase, Avalaunch was ready with cart
abandonment ads.

40. THE RESULTS
Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals
and timeframe—it exceeded everyone’s expectations. All 800 units
sold out within 48 hours of the promo’s launch, and 406 of those
sales were directly because of the campaign. Blendtec received a
1,742% return on ad spend! The Google AdWords paid search ads
saw a click through rate of 4.2%, as well as 192,158 impressions.
Because the Avalaunch team was able to reach consumers through
remarketing strategies, eye-catching video assets, and multiple
carousel ads, Blendtec gained new customers and reinforced their
value among existing fans.

41. 21,000,000 Views
76,000 Likes
93,000 Comments
280,000 Shares
CASE STUDY
Simplicity of data (6 National
Parks on one highway) and
plays on the emotion to visit
them

42. IS IT TOO MUCH CONTENT IF YOU
GUYS KEEP ASKING FOR IT?

43. RAISED OVER 10K

44. THANK YOU!
Follow me: @Matt_Siltala on Twitter
Follow my Podcast: @bizofdigital on Twitter