Pinterest Marketing Survival Guide

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SMX #XXa @mattsiltala#SocialPro #23A1 @matt_siltala

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
PEOPLE HAVE CREATED MORE THAN
130 MILLION HOME DECOR BOARDS
THE NUMBER OF PINNERS DOUBLED
IN THE PAST 18 MONTHS
MORE THAN
180 MILLION FOOD/DRINK BOARDS
MORE THAN
300 MILLION FASHION BOARDS
MORE THAN
30 MILLION EDUCATION BOARDS

GROWTH ON FACEBOOK & TWITTER REMAINS FLAT
‘12 ‘13 ‘14 ‘15
15
21
28
31
‘12 ‘13 ‘14 ‘15
67
71 71 72
‘12 ‘13 ‘14 ‘15
16 18
23 23
% of online adults who say they use the following social media platflor, by year

IF YOU WANT MORE REPINS
PIN IMAGES DIRECTLY FROM
WEBSITES OR UPLOAD THEM.
CREATE THE 20% OF PINS
THAT GET REPINED REPEATEDLY.

THEREFORE CREATE EVERGREEN
CONTENT THAT WILL CONTINUE
TO BE REPINED AND CLICKED ON
FOR MONTHS.

HENCE ADD RELEVANT
DESCRIPTIONS THAT
ASK FOR CLIENTS CLICKS,
REPINS, LIKES OR COMMENTS

MAKE SURE WEBSITES ARE MOBILE READY

GET IT VERIFIED VS MAKING
IT A PERSONAL ACCOUNT

USING KEYWORD RICH
DESCRIPTIONS OF BOARDS
(HOLIDAYS, DEMOGRAPHICS
AND THEMES ETC) AS WELL
AS CREATING SHARED BOARDS

KEEP THE
DESCRIPTION MORE
GENERAL AND
ACTUALLY
DESCRIBE THE PIN
IN IT. I.E. DO NOT
PUT SOMETHING
LIKE “WOULD BE SO
FUN FOR JENNY’S
BIRTHDAY!”
INSTEAD, “GREAT
40TH BIRTHDAY
CAKE IDEA”.

A TITLE THAT IS
EMBEDDED INTO THE
IMAGE WILL HELP IT
POP AND GET MORE
PINS/SHARES. THIS
WAY YOUR CONTENT
REMAINS INTACT
EVEN IF USERS
CHANGE THE
DESCRIPTION WHEN
THEY RE-PIN.

SPECIFIC BOARDS WILL
HELP YOU IN THE
FUTURE. FOR EXAMPLE,
HAVING “BREAKFAST
RECIPES, APPETIZER
RECIPES, DINNER
RECIPES, AND DESSERT
RECIPES” PIN BOARDS
WILL MAKE EASIER FOR
YOU TO FIND A PIN IN THE
FUTURE, RATHER THAN IF
THEY ARE ALL LUMPED
INTO ONE BOARD CALLED
"RECIPES”.

WHAT MESSAGE DOES YOUR
BRAND WANT TO BE ASSOCIATED
WITH AND PIN THOSE KINDS
OF THINGS.

CREATE “PIN WORTHY”
CONTENT FOR YOUR
BRAND (ROUND UP
POSTS, DIY, HOW TO’S -
BASICALLY CREATING
FAQS TYPE CONTENT -
WHAT QUESTIONS ARE
ASKED THE MOST?
CREATE CONTENT
ANSWERING THESE
QUESTIONS) MAKE
SURE AND ONLY PIN
AND USE FOR YOUR
OWN BRAND HIGH
QUALITY IMAGES -
EVERYTHING YOU PIN
AGAIN THINK
“KEYWORD RICH”

ONLY PIN QUALITY IMAGES

CREATE PINS WITH
PRODUCTS IN CONTEXT

MONDAY TUESDAY
WEDNESDAY
THURSDAY FRIDAY SATURDAY SUNDAY

LINKING TO YOUR HOMEPAGE IS REALLY
ANNOYING FOR USERS LOOKING FOR WHAT
WAS ACTUALLY FEATURED IN THE PIN.

1. APP PINS
2. MOVIE PINS
3. RECIPE PINS
4. ARTICLE PINS
5. PRODUCT PINS
6. PLACE PINS

FOR EXAMPLE LETS SAY YOU
HAVE A BOARD WITH 10K
FOLLOWERS, YOU CAN CREATE
AN IMAGE ANNOUCING THE NEW
BOARD AND TO FOLLOW IT ETC.
IT IS A GREAT WAY TO CONTINUE
TO GROW YOUR ACCOUNT.

FOR EXAMPLE DONT JUST PIN
THAT SAME STUFF TO FACEBOOK
- CREATE NEW CONTENT FOR
FACEBOOK BASED ON THAT
POPULAR CONTENT FOR MAX
EXPOSURE TO YOUR CONTENT.

ESSENTIALLY PEOPLE HAVE THE
OPTION TO ‘PIN IT’ LIKE NORMAL
OR ‘BUY IT’. THERE ARE OVER 60
MILLION “BUYABLE” PINS ON
PINTEREST.

YOU CAN NOW DO “IN PIN”
SEARCHING FOR
PRODUCTS THAT SHOULD
MAKE SEARCHING ON
PINTEREST A MUCH
BETTER EXPERIENCE.

250K
PINS
45
POSTS
6.1K
FOLLOWERS
PINTEREST WAS THE #1
MARKETING STRATEGY TO
THE WEBSITE.

DOWNLOAD THE FULL STUDY AT:
https://sugarrae.com/product/pinterest-case-study/

#SocialPro #23A1 @matt_siltala
THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016

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