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Capturing Leads with Video

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Capturing Leads with Video

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How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.

How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.

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Capturing Leads with Video

  1. 1. Matt Siltala @Matt_Siltala
  2. 2. • 2015 the year of the video? (Faster Internet Speeds +Smartphones) @Matt_Siltala
  3. 3. Share of impressions Share of revenue delivered to publishers app developers The Growth of Video % of Opera Mediaworks demand side business @Matt_Siltala
  4. 4. • Posts with visuals receive 94% more page visits and engagement • • (Video is just ONE form of this visual content) @Matt_Siltala
  5. 5. User Signals Google Likes to See 5 @Matt_Siltala
  6. 6. Likes & Dislikes 1 @Matt_Siltala
  7. 7. Comments& Likes and Dislikes in Comments 2 @Matt_Siltala
  8. 8. Views with emphasis on complete views of the video 3 @Matt_Siltala
  9. 9. Shares 4 + + + + + @Matt_Siltala
  10. 10. Subscribers On a particular video the subscriber added because of that video helps your video. The total volume of subscribers is kind of like authority of a website, plus it aids in future releases as you have a ready audience. 5 Sign me up! @Matt_Siltala
  11. 11. Keep videos as short as possible. If you can get it done in 30 seconds, fantastic. In general 2 minutes is the upper limit. General Rules To Follow @Matt_Siltala
  12. 12. @Matt_Siltala Pay Attention to Analytics
  13. 13. The video has 14,000+ views. It retains the majority of the audience up until the title flash dipping below 50% at 38 seconds, the end of the title flash. Bulwark considers this a successful marketing video for branding purposes and expects that the current price of $.21 per view will drop as time continues. @Matt_Siltala
  14. 14. Case Study #2 Using a targeted traffic approach (creating a video where the subject matter and the title are specific things people are searching for), this video gets one lead per week, and has generated… 37,000+ views 101 Likes 197 Subscribers 364 LIKES 138K+ VIEWS 300+ SUBSCRIBERS @Matt_Siltala
  15. 15. @Matt_Siltala
  16. 16. @Matt_Siltala
  17. 17. @Matt_Siltala
  18. 18. @Matt_Siltala
  19. 19. Additional Optimization Tips @Matt_Siltala
  20. 20. The TITLE OF THE VIDEO tends to have a huge influence on how you find a video. A bit spammy/less professional but CAPS on your keyword can help increase CTR - helping optimization. Since you can’t colorize or bold your keywords in the title, CAPS is a trick to help you emphasize your KEYWORD. Use this tactic sparingly. @Matt_Siltala
  21. 21. Putting a short but descriptive title with the name of the city or state for local will go a long way. The “About” area can also have an influence. Remember to link to your business in the description too. @Matt_Siltala
  22. 22. Proper Categories and GEO Tagging @Matt_Siltala
  23. 23. In the video always share your physical address and phone number as well as your business name. (HAVE A CLEAR CALL TO ACTION) @Matt_Siltala
  24. 24. Add your video to your G+ profile (generally a good idea to add your videos everywhere you can). @Matt_Siltala
  25. 25. Include Transcription when you are posting a video. @Matt_Siltala
  26. 26. Include a Custom Play Button Color (increases play rate) @Matt_Siltala
  27. 27. Custom Thumbnails (increase play rate) @Matt_Siltala
  28. 28. Videos Generate Leads @Matt_Siltala
  29. 29. Where do I find ideas for videos? Local News Sites (Topix as well as bigger ones) Local Facebook Groups Answer Sites (Quora, LinkedIn Answers, Answers.com) Social Monitoring Tools (Trakkur, PinAlerts) Top Social Networks @Matt_Siltala
  30. 30. @Matt_Siltala
  31. 31. @Matt_Siltala
  32. 32. @Matt_Siltala
  33. 33. @Matt_Siltala
  34. 34. Yelp Talk @Matt_Siltala
  35. 35. Repurpose successful content into videos. BLOGS EBOOKS INFOGRAPHICS @Matt_Siltala
  36. 36. @Matt_Siltala
  37. 37. 65% of the population are visual learners-pictures reinforce text @Matt_Siltala
  38. 38. @Matt_Siltala
  39. 39. Helps Build a Connection with your Audience @Matt_Siltala
  40. 40. @Matt_Siltala
  41. 41. • Videos on landing pages increase conversions by 86% @Matt_Siltala
  42. 42. @Matt_Siltala
  43. 43. @Matt_Siltala
  44. 44. Video Marketing WILL generate leads when done correctly. $ $ $ $ $ $ $ $ $ $ $ @Matt_Siltala
  45. 45. THANK YOU Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala

Editor's Notes


  • Bulwark paid attention to analytics and found out what people were searching for (do roaches eat toothpaste) and created fun videos to go along with it …. Sharable type too

  • Go back and make videos of popular posts
  • Simple videos general leads and help make sales

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